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Getting started on social media for small nonprofits
The document outlines essential fundamentals for small nonprofits to effectively use social media, emphasizing relationship building, content creation, and strategic engagement. It provides guidance on choosing the right social media platforms, blogging, and using Facebook and Twitter to enhance communication and community building. Additionally, it highlights the importance of consistent posting and interaction to grow an organization's online presence.
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Similar to Getting started on social media for small nonprofits
Getting started on social media for small nonprofits
- 1. Getting started on socialmedia for small nonprofits James Howe @communic8nhowe #FamCentre
- 2. What brings you heretoday?
- 3. Do you? • wearmany hats • have a limited budget • keep getting asked to do more with less You must work for a small nonprofit… and social media can help you
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- 5. AGENDA A. 10 fundamentals ofsocial media B. Deciding where to start @communic8nhowe #FamCentre
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- 7. Social media isnot just to wish friends happy birthday. It is a place of business—your career depends on it. Columbia Professor Sree Sreenivasan @communic8nhowe #FamCentre
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- 10. Be online who youare in real lifeBut remember: Do you want your mother to see it in the news? #2 @communic8nhowe #FamCentre
- 11. Social media isabout building relationships #3 @communic8nhowe #FamCentre
- 12. Social media isabout building community #4 @communic8nhowe #FamCentre
- 13. Social media isa behaviour #5 @communic8nhowe #FamCentre
- 14. There’s a differencebetween having an account & using it #6 @communic8nhowe #socbizWR
- 15. There are noquick wins. It’s all about the long game. #7 @communic8nhowe #socbizWR
- 16. Where do I findthe time? #8 @communic8nhowe #FamCentre
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- 20. Pick 1 or 2 socialmedia @communic8nhowe #FamCentre
- 21. Who do youwant to talk to? Where are they? ASK THEM! @communic8nhowe #FamCentre
- 22. Which social mediafits best with your organization— culture, strategy & objectives Which social media do you or other staff know best? @communic8nhowe #FamCentre
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- 24. Why a blog? •Demonstrate your expertise & knowledge • Spark discussion and build relationships • Give people a reason to return to your website by keeping it current. • Helps improve your site’s Search Engine Optimization (SEO) @communic8nhowe #FamCentre
- 25. What goes on ablog? • Present new information or your thoughts on new developments • Follow participants in a program or using a product • Updates on ongoing projects • Promote events @communic8nhowe #FamCentre
- 26. How often should Iblog? • At least once a week recommended • When you have something to say • Don’t ignore! @communic8nhowe #FamCentre
- 28. Different ways to beon Facebook • Page • Personal profiles • Groups • Business account
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- 31. PROS • Lots ofeyeballs • Can build engagement • Light questions can spark discussions • Great for pictures and videos CONS • Takes time & effort to master the secret sauce • Constantly changing • Teens moving away from it @communic8nhowe #FamCentre
- 32. Advertising on Facebook A greatway to introduce people to your page & build a critical mass needed for engagement • Pay only for clicks • Targeted • Control length of campaign • Control costs @communic8nhowe #FamCentre
- 33. Using your Facebook page •Write in a conversational style • Have a personality • Have one person responsible: • Post something at least once a day • Have “rules of use” • Be prepared for criticism & crisis @communic8nhowe #FamCentre
- 34. Use Insights to decide howto use your page @communic8nhowe #FamCentre
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- 38. PROS • Greatest relationship buildingtool that exists • Great to share & learn information • Greater the investment, the greater the benefits CONS • Best to be on multiple times daily • Moves quickly • Primarily text based • Takes time to understand how it works and see benefits @communic8nhowe #FamCentre
- 39. Who do Ifollow? 1. Start with people you know 2. Look at who is following you 3. Lists of “Following” and “Followers” @communic8nhowe #FamCentre
- 40. How do Iget followers?Grow them slowly overtime. You’ll gain them if you: • Be yourself. • Keep value in mind when you tweet. • Follow people. • Tweet regularly @communic8nhowe #FamCentre
- 41. What do Isay? • Answer: What are you thinking? • Share a link to something interesting you found online • Share information that you find in print or as you live your life. @communic8nhowe #FamCentre
- 42. How often doI need to be on? Take 10 – 15 minutes daily at a regular time to: 1. Post at least one tweet each day. 2. Retweet something that someone else has shared that your followers may find interesting. 3. Reply to what someone else posted. @communic8nhowe #FamCentre
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- 45. Why a company page? •A platform to present your company to LinkedIn’s large professional audience • Used to learn more about your company • Tabs: Overview / Jobs / Products & Services • Analytics of visits/visitors @communic8nhowe #FamCentre
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- 49. Where can youlearn more? James Howe communicateandhowe.com @communic8nhowe james@communicateandhowe.com 519-589-9597