Craig Baty discusses how organizations can leverage three "I"s - information, innovation, and integration - to accelerate into the future. He outlines how exponential data growth and emerging technologies like mobility, cloud computing, social media, and big data are disrupting businesses. Baty argues that organizations must shift their focus from technology ("T") to information ("I") and become business enablers that utilize data to generate value. Fujitsu's vision is to build a human-centric intelligent society where computing seamlessly enhances people's lives through real-time insight and socially interactive technologies.

1. Accelerate The Future:
How to Leverage the 3 “I”s
Craig Baty
Exec. GM, Chief Technology & Innovation Officer
Fujitsu ANZ
COMMERCIAL IN CONFIDENCE © Copyright 2011 Fujitsu Services Limited

2. One small step for man...
“in 1969 NASA “We launch birds
launched a man to into pigs”
the moon”
2 © Copyright 2011 Fujitsu Services Limited

3. The World is Changing. Fast.
It took Facebook 9 months to get 1 million users
It took ”Draw Something”
9 days
Launched in Feb 2012 50 million users in 50 days
After 6 weeks, got sold at $180M
Exponential Growth in Data Volume
There is a growing need to generate value by utilizing the massive
amounts of data captured by corporate activities and in people’s
daily lives
3
3 © Copyright 2011 Fujitsu Services Limited

4. 2002 – ‘The Peacetime CIO’
2002 Priorities – ERP, off-shoring,
ecommerce, outsourcing, refresh,
consolidation, web sites, budget
CIOs pursuing similar strategies
4 © Copyright 2011 Fujitsu Services Limited

5. 2012 – ‘The Wartime CIO’
2012 Priorities – Mobile? Cloud?
Social? Big Data? BYOD? Security?
Shadow IT? Data Sovereignty?
Sustainability? Budget(the only
constant!)
Disruptive technologies, inconsistent strategies
5 © Copyright 2011 Fujitsu Services Limited

6. The changing role of the CIO
Provider Orchestrator
(builder & (integrator &
operator) co-ordinator)
From Technology Controller… …to Business Enabler
Policeman Facilitator
(controller & (enabler
enforcer) & innovator)
6 © Copyright 2011 Fujitsu Services Limited

7. But do People Really Change?
7 © Copyright 2011 Fujitsu Services Limited

8. Transforming our understanding of the job!
Bring your own device
Seeing We need to deal
Seeing
something We need to deal
with issues about
something
in a new way with issues about
boundaries in relation
in a new way boundaries in process
to people, relation
Understanding to people, process
and technology
Understanding
from different and technology
from different
perspective
perspective
Coming up
with newup
Coming ideas
with new ideas
Bring out your data
8 © Copyright 2011 Fujitsu Services Limited

9. Technologies are maturing & converging
MOBILITY High Speed CLOUD
Broadband
Devices Networks Digital
& sensors Utilities
9 © Copyright 2011 Fujitsu Services Limited

10. Theme: Leveraging the ‘I’ in IT
 4 irresistible forces: mobile technology, cloud services,
business use of social media and an explosion of data.
 The World Economic Forum called it the ‘new oil’ – a
resource as tangible as any and can be tapped to
create value.
 We have been laying down infrastructure and building
the digital world; next will be about exploiting those
capabilities to mean something for our lives and
businesses.
INTERNAL USE ONLY 10 Copyright 2012 FUJITSU LIMITED

11. Fujitsu’s Vision
Ｈｕｍａｎ Ｃｅｎｔｒｉｃ Ｉｎｔｅｌ
ｌｉｇｅｎｔ Ｓｏｃｉｅｔｙ
11 © Copyright 2011 Fujitsu Services Limited

12. People. Information. Computing. Things.
12 © Copyright 2011 Fujitsu Services Limited

13. Real-time Insight
Managing Tokyo’s Traffic
Digital awareness of real life
Systems provide intelligent responses and proactive,
integrated action - a sense-and-respond loop between
the physical world and the digital world.
13 © Copyright 2011 Fujitsu Services Limited

14. Business without Borders
Fujitsu Cloud Offerings (Global and Local)
UK
Germany Japan
US
Singapore
Australia
IaaS PaaS SaaS BPaaS
Extending reach, raising agility
The barriers to operating a business are falling away.
Business services can be delivered at any time and from
any place, reaching any market.
14 © Copyright 2011 Fujitsu Services Limited

15. People First
Socially Interactive Teddy Bear
Technology adapting to our world
Technology is accessible, usable and accompanies us
wherever we go. It compliments and improves our daily
lives.
15 © Copyright 2011 Fujitsu Services Limited
15

16. Big ‘I’ Little ‘T’
K Supercomputer
Linpack: 10.51 Petaflops
Computing efficiency ratio: 93.2%
A new natural resource, a new race to exploit it
Information is the great natural resource of the 21st
Century. Our focus is shifting towards the ‘I’ and away
from the ‘T’ of IT.
16 © Copyright 2011 Fujitsu Services Limited

17. Trading Places
Building a Business Solutions Store
Virtual business services
Cloud marketplaces enable consumers and vendors of
business services to interact directly with each other
through a web portal.
17 © Copyright 2011 Fujitsu Services Limited

18. Cloud is The Enabler of The Vision
Components of a Human Centric Intelligent Society
Mobile
Devices
Networks/ Servers/
Telecomms Storage
CLOUD
High
performance
computer Sensors
Middleware
18
18 18 © Copyright 2011 Fujitsu Services Limited

19. What we deliver: Fujitsu Cloud Services
Solutions
Agriculture,
healthcare, logistics,
financial services…
Services
Consulting &
enablement, BPaaS,
SaaS, PaaS, IaaS
Platforms
Private cloud, local cloud,
global cloud S5 & A5,
public cloud partnerships
19 © Copyright 2011 Fujitsu Services Limited

20. Making IT REAL in ASEAN
Customer Segments
Strategic Accounts Territory Accounts JOCs Multi Regions
Coordination
Market
Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam
Common Sales Processes (under the CSLC framework – Customer Solution Lifecycle)
Sales Ops Marketing Alliances & Solutions
Support
Market
Application Enterprise Solutions
Infrastructure Services & Solutions (ISS) Managed Services (MS)
Services (AS) (ES)
Delivery
Fujitsu Hardware / Software  Cloud – FGCP, LCP
Service
 Apps Management  SAP 
 Apps Development  Infra Operation Excellence  Service Support
 PRONES  Infra Optimization  Desktop Managed
 SFDC  Information Resiliency Services
 Automotive  Security & Compliance  System Management
 Telco  Systems Integration  Data Centre Services
 Network Services  Service Delivery
 Third party products Management
 Cloud Delivery
Shared Services
Back-office
Support
Finance Admin Human Resources Legal and Commercial
20

21. Human Centric ICT Made Real
Cow Insemination Cloud
Networks
Devices
& sensors
21 © Copyright 2011 Fujitsu Services Limited

22. The future is Bright…
….but I’m still waiting for my jetpack
22 © Copyright 2011 Fujitsu Services Limited

23. …but I’m still waiting for my jetpack!
23 © Copyright 2011 Fujitsu Services Limited

24. 24