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Smart+Connected Communities
Is Your City Smart Enough?

Fabio Florio
Manager of Business Development

October 29, 2012


© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   1
Smart+Connected Communities:
     Come cambiare le citta’ mettendo
     al centro le persone




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   2
Video	
  Will	
  Dominate	
  the	
  InformaBon	
  Flow	
  


              Global	
  Consumer	
  Internet	
  Traffic	
  (Annual)	
           486	
  Exabytes	
  
              Video Traffic	
  




                                                        180	
  Exabytes	
  

                                                                                        of	
  all	
  	
  
                                                                                        Consumer	
  
                                                                                        Internet	
  
                                                                                        Traffic	
  will	
  be	
  
           36	
  Exabytes	
                                                             Video	
  	
  
                                                                                        in	
  2013	
  


                        2007	
                                  2010	
               2013	
  
Source:	
  Cisco	
  Visual	
  Networking	
  Index	
  
Evolution of the Internet
Growth/
 Value                                                            THE NEXT INTERNET

                                                                  The Network Platform




                                                                 Media                                       Distributed
                                                                            Collaboration
                                                               Experience                   Sustainability    Virtualized
                                                                              Platform
                                                                Platform                                     Architecture



      THE FIRST INTERNET

              IP Network


                                                  Vertically                                                   Vertically
            Data      Messaging      Price/                      Data        Messaging         Price/
                                                 Integrated                                                   Integrated
          Transport    Platform   Performance                  Transport      Platform      Performance
                                                Architecture                                                 Architecture




                      MOBILITY / GLOBAL SCALE / CONTENT IN CONTEXT / RICH INTERACTION
  Time
Challenges and technology trends



CHALLENGES                                                   TECHNOLOGY TRENDS


Aging Society
                                                                       Social Networks

Unemployment/ Social decline


                                                                    „Internet of Things“
Budget deficits                                                     Anywhere, Anything, Anytime




Education

                                                                        Cloud Services
Green IT and Energy


Attractiveness
                                                                        Personalization

Traffic Density in Mayor Cities

  © 2012 Cisco and/or its affiliates. All rights reserved.                 Cisco Confidential   5
Technology Helps to Solve Social Problems



CHALLENGE                                                         SOLUTIONS

                                                                                  E-Health
Aging society


Unemployment/ Social decline                                 Virtual Citizen Services


Budget deficits
                                                                  Distance Learning

Education
                                                                   Modern Working

Green IT and Energy

                                                                   Energy Efficiency
Attractiveness


                                                                            Automation
Traffic Density in Mayor Cities

  © 2012 Cisco and/or its affiliates. All rights reserved.            Cisco Confidential   6
Future	
  of	
  Healthcare	
  




                                                           Face-­‐to-­‐face	
  care	
  unbound	
  by	
  distance	
  
                                                             Streamlined	
  through	
  collaboraAon	
  
                                                                    Global	
  access	
  to	
  experts	
  

© 2010 Cisco and/or its affiliates. All rights reserved.                                                               Cisco Confidential   7
Future	
  of	
  EducaBon	
  




                                                        Dynamic	
  learning	
  in	
  virtual	
  classrooms	
  
                                                   Expanding	
  reach	
  of	
  instructors	
  to	
  remote	
  learners	
  
                                                       Preparing	
  the	
  next-­‐generaAon	
  workforce	
  

© 2010 Cisco and/or its affiliates. All rights reserved.                                                                     Cisco Confidential   8
Future	
  of	
  Energy:	
  Smart	
  Grid	
  




             IntegraAon	
  of	
  the	
  	
                  OpAmizing	
  supply	
  	
      AcceleraAng	
  adopAon	
  	
  
            power	
  grid	
  and	
  ICT	
                  and	
  reducing	
  demand	
     of	
  renewable	
  sources	
  


© 2010 Cisco and/or its affiliates. All rights reserved.                                                      Cisco Confidential   9
© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   10
Smart + Connected Communities


                              ECONOMIC                                                                         SOCIAL                                               ENVIRONMENTAL
                             ASPIRATIONS of
                               Attractiveness                                                              ASPIRATIONS
                                                                                                        Attractiveness of industrial location                        ASPIRATIONS
                                    industrial location


                                           Job creation                                                Reduced costs                    Optimized operations

             Smart Work                                                                              Distance                        Virtual
               Center                                                                                Learning                     Experience                              Public Facility
                                                                                                                                           Improved
                                                                                                                                                  Service                 Management
                                           Development of new industries
                                                Virtual                                                 Reduced Connected
                                                                                                                costs            Infrastructure
                                                                                                                                                  Video
                                               Citizen Services                          Care at                                         Monetization
                                                                                        a distance               Public Spaces                  Surveillance
Infrastructure Convergence




                                                                                                      Applications                       Services delivery
                                          Operations Center
                                                                                                                Interconnected Services                         Monitoring



                                                                                                        Core & Shell             Infrastructure for            Building       Building
                                          Building Infrastructure                                                                Physical Security             Network        Automation

                                          City Infrastructure                                           Broadband                 Government Private           Data Center
                                                                                                                                       Network
                             © 2012 Cisco and/or its affiliates. All rights reserved.                                                                                              Cisco Confidential   11
Government Careabouts

                                 Project the image of modern government, deliver more services,
                                            for longer hours, closer to citizen locations

Reach and engage
more citizens with
better quality services



Reduce service delivery
costs (for example, save
energy and real estate)



Increase government
and citizen productivity




 Ensure greater
 transparency and
 consistency of services



  © 2012 Cisco and/or its affiliates. All rights reserved.                                        Cisco Confidential   12
Citizen Careabouts


              Easier and wider choice of access, less travel and waiting time

Access to public
services, anytime,
anywhere



Less travel and waiting
time dealing with
service experts



Multichannel options:
voice, web, video,
mobile, in-person



 Equal inclusion,
 regardless of location




  © 2012 Cisco and/or its affiliates. All rights reserved.              Cisco Confidential   13
Smart+Connected Communities Approach

                              Cisco Remote Expert for Government Services
                                                                Bringing government services closer to citizens

                                                                                                                                   Cisco® Remote
            Online Help                                                    Contact Center            Service Center                   Expert for
                                                                                                                                 Government Services




 •       Need to be Internet                                        •      Long hold time       •     Time and cost of      •      Quick access to right
         savvy                                                      •      Experts not always         traveling                    expert
 •       Often get generic                                                 available            •     Long queues           •      Less travel time
         answers                                                                                •     Experts not always    •      Immersive,
 •       Information overload                                                                         available                    collaborative
 •       Time consuming                                                                         •     Different contact            experience
                                                                                                     points for different   •      Hi-tech but light touch
                                                                                                     issues



  C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.                                                                    Cisco Confidential   14
How the Solution Works

                                                                          Step 1




 C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.    Cisco Confidential   15
How the Solution Works

                                                                                                                        Step 2


                                        Citizen selects closest
                                        Service Center to visit


                                                                                         Citizen enters remote
                                                                                         Service Center



                         POD Service                                 POD       POD
                         Center                                      Service   Service
                         inside                                      Center    Center
                         commercial                                  inside    inside
                         complex                                     public    bank
                                                                     library




                                                                                                         CENTRALIZED GOVERNMENT
                                                                                                         RESOURCE AND DATA CENTER
 C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.                                                   Cisco Confidential   16
How the Solution Works

                                                                                                                                                                           Step 3




                                       * Surveillance IP
                                            Cisco® Video
                                                                           * Expert in person
                                                                                     greets                                                   * DigitalDigital equipped with
                                                                                                                                                       signs
                                         Camera
                                            senses citizen‘s
                                                                             citizen
                                                                             via Cisco                 * Queue management
                                                                                                         system
                                                                                                                                                Cisco          Media Players
                                                                                                                                                 provide information to citizens
                                            entry and alerts                 TelePresence®               enables citizen to select               about services available and
                                            centralized expert.              System.                     the service they require                queuing times.

                                                                                   Welcome to the,
                                                                                                         and receive a unique
                                                                                   Service center.       token number.
                                                                                   Please choose a
                                                                                   service & collect
                                                                                   your token                                                   TOKEN 5,
                                                                                                                                                Please enter
                                                                                                                           40 % of our          POD B
                                                                                                                           citizens are now
                                                                                                                           using the
                                                                                                                           G-POD services




                                                                                                                                                                        Identified expert at the
                                                                                                                                                                        centralized government
 *Optional features
 C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.
                                                                          CITIZEN ENTERS
                                                                                 THE POD
                                                                                                                                                                                 center
                                                                                                                                                                               Cisco Confidential   17
How the Solution Works

                                                                                                  Step 4
                                                                          Citizen enters
                                                                          the POD




     Citizen takes a seat                                                                  Expert at the
        and starts virtual                                                                 centralized
            consultation                                                                   government center




 C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.                             Cisco Confidential   18
Technology in Action




                 Citizen’s view inside POD                                                                                 Expert’s view from desktop


  Occupancy sensor                                               Cisco TelePresence screen switches on
  instantly activates the screen.                                automatically as the citizen enters the POD   Cisco TelePresence® screen
                                                                                                               enables instant connection and interaction with citizen, via high-quality
                                                                                                               voice and high-definition video.

 Document camera makes document
 sharing simple                                                   Printer
                                                                  placed below the table desk

                                                                                                               Picture-in-picture (PIP) technology
                                                                                                               allows expert to see the document via either the TelePresence screen or
 Touchscreen                                                                                                   the citizen’s actual view.
 enables intuitive selection
 of information and services                                       Adjustable chair
 .



 C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.                                                                                               Cisco Confidential   19
Inside the Lobby


                                                                                         Next 3424




                 Citizen enters
                                                                         Optional solution add-ons
                                                                           Upon citizen’s arrival, sensor activates   Cisco TelePresence® screen
                                                                                                                       instantly switches on as the
                                                                            virtual reception.                         citizen enters the lobby.
                 Citizen is                                                                   .
                 welcomed to the                                           Citizen is welcomed and directed to        Occupancy sensor
                                                                                                                       automatically activates the screen.
                 Service Center                                             take ticket from queuing system.
                 Citizen collects                                          While waiting to enter the POD, citizen
                 ticket from the                                            watches information display.
                 queuing system



C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.                                                              Cisco Confidential   20
Inside the POD
                                                                                                      Touchscreen
                                                                                                      enables intuitive selection of
                                                                                                      information and services.
                                                                                                      .
Occupancy sensor
instantly activates the screen .

                                                                                                      Cisco TelePresence® screen
                                                                                                      switches on automatically as the
Document camera makes document                                                                        citizen enters.
sharing simple.




                                                                                                       Printer is
Adjustable chair                                                                                       placed below the table desk.




                                                                                Citizen enters POD
                                                                                Sensor activates session
                                                                                1:1 consultation starts
                                                                                 automatically
                                                                                No touching or pressing of buttons
                                                                                Sharing of documents via camera
                                                                                Printer available


     C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.                                  Cisco Confidential   21
Expert Side
                                                                                         Mr. Thomas Miller
                                                                                         Customer ID 3424




                                                                         Consultation:
                                                                           POD activates session
                     SHARING                                               Automated process
                               OF                                          1:1 communication with expert
        Cisco TelePresence® screen
        enables instant connection and
                DOCUMENTS                                                  Sharing of documents with special
        interaction with citizen
                                                                            camera                                    Document camera
                                                                                                                      makes document sharing simple
                                                                           Access to user case history, ability to
         Picture-in-picture (PIP)                                           take notes
         allows expert to see the view of
         the document camera


C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.                                                               Cisco Confidential   22
Expert Side




                     SHARING                                                    Closing:
                               OF                                                 Citizen leaves the POD and posts the
                                                                                   completed form using the adjacent mailbox
                DOCUMENTS                                                          (optional).
                                                                                  Expert proposes that citizen fill out survey on
                                                                                   POD touch screen
  PRINT                                                                  EXIT     Video of the consultation is stored in the
                                                                                   cloud for future reference (optional).
C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.            Expert deactivates session.       Cisco Confidential   23
Cisco Virtual Citizen Services:
       Sperimentazione con il Comune di Bologna




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   24
Cisco Virtual Citizen Services:
  Sperimentazione con Comune di Bologna
   •  Sistema GPOD installato presso la sede
      comunale di P.zza Liber Paradisus
   •  Remotizzazione sportello URP al momento
      ubicato esclusivamente in P.zza Maggiore
   •  Remotizzazione sportello URP - Ufficio
      Relazioni con il Pubblico Polizia
      Municipale, Via Enzo Ferrari, 42

   Vantaggi:
   •  Possibilita’ per i cittadini di interagire con gli
      operatori URP anche da sede distaccata
      senza doversi recare nel centro storico
   •  Stesso livello di interazione e di qualita’ del
      servizio
   •  Riduzione costi per personale e infrastruttura
      di sportello


© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   25
© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   26

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CISCO - Smart+Connected communities. Is your city smart enough?

  • 1. Smart+Connected Communities Is Your City Smart Enough? Fabio Florio Manager of Business Development October 29, 2012 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. Smart+Connected Communities: Come cambiare le citta’ mettendo al centro le persone © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. Video  Will  Dominate  the  InformaBon  Flow   Global  Consumer  Internet  Traffic  (Annual)   486  Exabytes   Video Traffic   180  Exabytes   of  all     Consumer   Internet   Traffic  will  be   36  Exabytes   Video     in  2013   2007   2010   2013   Source:  Cisco  Visual  Networking  Index  
  • 4. Evolution of the Internet Growth/ Value THE NEXT INTERNET The Network Platform Media Distributed Collaboration Experience Sustainability Virtualized Platform Platform Architecture THE FIRST INTERNET IP Network Vertically Vertically Data Messaging Price/ Data Messaging Price/ Integrated Integrated Transport Platform Performance Transport Platform Performance Architecture Architecture MOBILITY / GLOBAL SCALE / CONTENT IN CONTEXT / RICH INTERACTION Time
  • 5. Challenges and technology trends CHALLENGES TECHNOLOGY TRENDS Aging Society Social Networks Unemployment/ Social decline „Internet of Things“ Budget deficits Anywhere, Anything, Anytime Education Cloud Services Green IT and Energy Attractiveness Personalization Traffic Density in Mayor Cities © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. Technology Helps to Solve Social Problems CHALLENGE SOLUTIONS E-Health Aging society Unemployment/ Social decline Virtual Citizen Services Budget deficits Distance Learning Education Modern Working Green IT and Energy Energy Efficiency Attractiveness Automation Traffic Density in Mayor Cities © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. Future  of  Healthcare   Face-­‐to-­‐face  care  unbound  by  distance   Streamlined  through  collaboraAon   Global  access  to  experts   © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. Future  of  EducaBon   Dynamic  learning  in  virtual  classrooms   Expanding  reach  of  instructors  to  remote  learners   Preparing  the  next-­‐generaAon  workforce   © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Future  of  Energy:  Smart  Grid   IntegraAon  of  the     OpAmizing  supply     AcceleraAng  adopAon     power  grid  and  ICT   and  reducing  demand   of  renewable  sources   © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. Smart + Connected Communities ECONOMIC SOCIAL ENVIRONMENTAL ASPIRATIONS of Attractiveness ASPIRATIONS Attractiveness of industrial location ASPIRATIONS industrial location Job creation Reduced costs Optimized operations Smart Work Distance Virtual Center Learning Experience Public Facility Improved Service Management Development of new industries Virtual Reduced Connected costs Infrastructure Video Citizen Services Care at Monetization a distance Public Spaces Surveillance Infrastructure Convergence Applications Services delivery Operations Center Interconnected Services Monitoring Core & Shell Infrastructure for Building Building Building Infrastructure Physical Security Network Automation City Infrastructure Broadband Government Private Data Center Network © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. Government Careabouts Project the image of modern government, deliver more services, for longer hours, closer to citizen locations Reach and engage more citizens with better quality services Reduce service delivery costs (for example, save energy and real estate) Increase government and citizen productivity Ensure greater transparency and consistency of services © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Citizen Careabouts Easier and wider choice of access, less travel and waiting time Access to public services, anytime, anywhere Less travel and waiting time dealing with service experts Multichannel options: voice, web, video, mobile, in-person Equal inclusion, regardless of location © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. Smart+Connected Communities Approach Cisco Remote Expert for Government Services Bringing government services closer to citizens Cisco® Remote Online Help Contact Center Service Center Expert for Government Services •  Need to be Internet •  Long hold time •  Time and cost of •  Quick access to right savvy •  Experts not always traveling expert •  Often get generic available •  Long queues •  Less travel time answers •  Experts not always •  Immersive, •  Information overload available collaborative •  Time consuming •  Different contact experience points for different •  Hi-tech but light touch issues C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. How the Solution Works Step 1 C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. How the Solution Works Step 2 Citizen selects closest Service Center to visit Citizen enters remote Service Center POD Service POD POD Center Service Service inside Center Center commercial inside inside complex public bank library CENTRALIZED GOVERNMENT RESOURCE AND DATA CENTER C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. How the Solution Works Step 3 * Surveillance IP Cisco® Video * Expert in person greets * DigitalDigital equipped with signs Camera senses citizen‘s citizen via Cisco * Queue management system Cisco Media Players provide information to citizens entry and alerts TelePresence® enables citizen to select about services available and centralized expert. System. the service they require queuing times. Welcome to the, and receive a unique Service center. token number. Please choose a service & collect your token TOKEN 5, Please enter 40 % of our POD B citizens are now using the G-POD services Identified expert at the centralized government *Optional features C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. CITIZEN ENTERS THE POD center Cisco Confidential 17
  • 18. How the Solution Works Step 4 Citizen enters the POD Citizen takes a seat Expert at the and starts virtual centralized consultation government center C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • 19. Technology in Action Citizen’s view inside POD Expert’s view from desktop Occupancy sensor Cisco TelePresence screen switches on instantly activates the screen. automatically as the citizen enters the POD Cisco TelePresence® screen enables instant connection and interaction with citizen, via high-quality voice and high-definition video. Document camera makes document sharing simple Printer placed below the table desk Picture-in-picture (PIP) technology allows expert to see the document via either the TelePresence screen or Touchscreen the citizen’s actual view. enables intuitive selection of information and services Adjustable chair . C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  • 20. Inside the Lobby Next 3424 Citizen enters Optional solution add-ons   Upon citizen’s arrival, sensor activates Cisco TelePresence® screen instantly switches on as the virtual reception. citizen enters the lobby. Citizen is . welcomed to the   Citizen is welcomed and directed to Occupancy sensor automatically activates the screen. Service Center take ticket from queuing system. Citizen collects   While waiting to enter the POD, citizen ticket from the watches information display. queuing system C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  • 21. Inside the POD Touchscreen enables intuitive selection of information and services. . Occupancy sensor instantly activates the screen . Cisco TelePresence® screen switches on automatically as the Document camera makes document citizen enters. sharing simple. Printer is Adjustable chair placed below the table desk.   Citizen enters POD   Sensor activates session   1:1 consultation starts automatically   No touching or pressing of buttons   Sharing of documents via camera   Printer available C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  • 22. Expert Side Mr. Thomas Miller Customer ID 3424 Consultation:   POD activates session SHARING   Automated process OF   1:1 communication with expert Cisco TelePresence® screen enables instant connection and DOCUMENTS   Sharing of documents with special interaction with citizen camera Document camera makes document sharing simple   Access to user case history, ability to Picture-in-picture (PIP) take notes allows expert to see the view of the document camera C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
  • 23. Expert Side SHARING Closing: OF   Citizen leaves the POD and posts the completed form using the adjacent mailbox DOCUMENTS (optional).   Expert proposes that citizen fill out survey on POD touch screen PRINT EXIT   Video of the consultation is stored in the cloud for future reference (optional). C97-718397-00 © 2012 Cisco and/or its affiliates. All rights reserved.   Expert deactivates session. Cisco Confidential 23
  • 24. Cisco Virtual Citizen Services: Sperimentazione con il Comune di Bologna © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  • 25. Cisco Virtual Citizen Services: Sperimentazione con Comune di Bologna •  Sistema GPOD installato presso la sede comunale di P.zza Liber Paradisus •  Remotizzazione sportello URP al momento ubicato esclusivamente in P.zza Maggiore •  Remotizzazione sportello URP - Ufficio Relazioni con il Pubblico Polizia Municipale, Via Enzo Ferrari, 42 Vantaggi: •  Possibilita’ per i cittadini di interagire con gli operatori URP anche da sede distaccata senza doversi recare nel centro storico •  Stesso livello di interazione e di qualita’ del servizio •  Riduzione costi per personale e infrastruttura di sportello © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  • 26. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26