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Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice President and General Manager, Global Sales, Services and Support, Hitachi Data Systems
This document discusses the rise of the information center and Hitachi Data Systems' vision and strategy. It summarizes that HDS sees a major growth in digital data requiring new IT approaches, and that its blueprint is to create a common virtualized platform for all data, applications, and information. HDS claims its strategy can deliver significant cost savings and value to customers through virtualization, automation, cloud-readiness, and sustainability.
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Vision et Stratégie d'Hitachi Data Systems Randy DEMONT, Executive Vice President and General Manager, Global Sales, Services and Support, Hitachi Data Systems
- 1. THE RISE OFTHE INFORMATION CENTER RANDY E. DEMONT EVP OF GLOBAL SALES, SERVICE, & CUSTOMER SUPPORT 1 © Hitachi Data Systems Corporation 2012. All Rights Reserved
- 2. AGENDA TODAY’S ENVIRONMENT ‒ Global Economic climate ‒ CIO priorities ‒ Hitachi’s capability ‒ HDS solution OUR VISION ‒ The world’s leading vision for Information ‒ Value opportunities ‒ HDS performance 2
- 3. TODAY’S ENVIRONMENT NEW CHALLENGES AND OPPORTUNITIES FOR IT 3
- 4. 2012 ANTICIPATED ITSPEND Y/Y CHANGES CITI CIO SURVEY (JAN 2012) CIO VIEWS Europe US 1.7% Initial view of 2012 looks like it is 1.5% 1.6% Total 1.2% 1.2% softening (although nowhere near 0.8% as weak as 2009) 0.1% 0.1% 2012 IT budgets expected to be flat in Asia (0%) and Europe (+0.1%), down slightly in US (-0.5%) -0.5% 46% of CIOs think the economy is worsening slightly or worsening substantially -2.2% -2.7% 27% of CIOs see outlook for spend at their own companies becoming -3.2% more conservative 2009 2010 2011 2012 4 Source: Citi Q4 2011 CIO Survey
- 5. HITACHI, LTD. (NYSE:HIT/TSE:6501) One of the world’s largest integrated electronics companies Founded in 1910 Total FY10 sales of US$112B 900 subsidiaries FY10 R&D Investment: 360,000 employees ‒ US$4.6+B Over 760+ PhDs ‒ Approx. $1B in ITSC US$6.5+B in cash No. 47 in the 2010 Fortune Global 500® 5
- 6. HITACHI, LTD. –HISTORY AND FOCUS 11 INDUSTRY SEGMENTS OF HITACHI GROUP GROUP REVENUE BY INDUSTRY SEGMENT Others Information and Telecommunication Systems Financial Services 4％ 7% 16％ Digital Media and 9% Power 8% Consumer 8% $112B 11％ Systems Products 7% 13% 8% 9％ Social Infrastructure Component and Industrial and Devices Systems Automotive Electronic Systems Systems and Equipment High Functional Construction Materials and Machinery Components 6
- 7. RECENT GLOBAL HDSINDEPENDENT RECOGNITION HDS RECOGNIZED BY FORTUNE “TOP 100 PLACES TO WORK” Top 100 places to work: In France In the UK In Silicon Valley Great Place to Work® Institute HDS RECOGNIZED AS ONE OF THE MOST ETHICAL COMPANIES Ethisphere Institute HDS RECOGNIZED AS ONE OF THE TOP 40 FOR LEADERSHIP DEVELOPMENT Chally Group Worldwide –Jan/Feb 2012 HITACHI CONTENT PLATFORM WINS 2012 STORAGE VISIONS AWARD Storage Visions Conference 7
- 8. CIO’S TOP PRIORITIES MANAGE COSTS AND EFFICIENCY – Extend value of current assets – Reduce operation costs – Support the business requirements of data growth LEVERAGE INFORMATION AS A STRATEGIC AND COMPETITIVE ASSET – Accessibility (discoverability, availability) – Analytics (integration, repurposing) – Compliance (security, governance) – Resulting in - Business acceleration from IT 8
- 9. OUR BLUEPRINT THE WORLD’S LEADING VISION FOR INFORMATION OUR BLUEPRINT 9
- 10. INDUSTRY DYNAMICS APPLICATION DATA, CONTENT AND INFORMATION GROWTH PROVISION MORE SERVERS, FASTER By 2014, there will be 1 billion applications driving server deployments DEPLOY MORE VIRTUAL MACHINES More virtual machines are now deployed annually than physical servers DEPLOY MORE 2009: 800 exabytes of digital data STORAGE TO KEEP 2020: 35,000 exabytes (42x growth) PACE (IDC) 10
- 11. THE CHALLENGE INFORMATION ANYWHERE, ANYTIME, ALL THE TIME…FOREVER ALL DISCOVERABLE AND SEARCHABLE INDEPENDENT OF APPLICATION INDEPENDENT OF MEDIA INTEGRATED AND MEANINGFUL GOVERNED FOREVER 11
- 12. HDS TECHNOLOGY STRATEGY A COMMON VIRTUALIZED PLATFORM FOR ALL DATA, CONTENT AND INFORMATION UNIFIED MANAGEMENT Structured Unstructured Semi-structured Rich Media VIRTUALIZED INFRASTRUCTURE 12
- 13. KEY COMPONENTS OFVISION AND STRATEGY (WE HELP ALIGN IT TO BUSINESS OBJECTIVES) VIRTUALIZATION Create and support virtualized IT environments with the best storage and information infrastructure AUTOMATION Deliver new applications and business systems into production faster and with less cost by automating CLOUD-READINESS Adopt or evolve to cloud computing or IT as a service at your own pace with minimal risk SUSTAINABILITY Leverage our experience as a leader in building sustainable facilities and products and our ability to help your business do the same 13
- 14. WE DELIVER – POWERFUL OPERATIONAL SAVINGS Operating cost savings : IT savings of 20-40% of storage infrastructure OPEX Heterogeneous storage virtualization and information cloud solutions Shared platform for structured and unstructured data (database, and file and content) with shared governance, process, management and protection Scalable content and data services: Index, discovery, search, lifecycle management within the storage infrastructure with governance and compliance 14
- 15. WE DELIVER – DEMONSTRABLE CAPITAL COST SAVINGS Capital cost savings: IT storage spend cost savings of 20-50% Higher utilization of existing storage assets Shared management across database, file, content – all data and information Dynamically tiered data platform allows continued alignment of business requirements to infrastructure price, performance, protection 15
- 16. INFRASTRUCTURE CLOUD STRATEGY RATING STRONG STRONG CAUTION PROMISING POSITIVE NEGATIVE POSITIVE EMC X INDUSTRY LEADING FUJITSU X HDS X HP X IBM X SOURCE: Gartner 2011 Most systems virtualized today – increasing adoption rate EXTERNAL STORAGE VIRTUALIZATION LEADER Non-disruptive data movement across heterogeneous environment Best infrastructure migration solution in the world More than 50% of customers use Hitachi Dynamic Provisioning STORAGE VIRTUALIZATION Over 50% of Hitachi storage is virtualized MANAGEMENT LEADER Multi vendor virtualization One enterprise platform for all data 16
- 17. CUSTOMERS ARE REALIZINGTHE VALUE (INFOPRO OVERALL CUSTOMER RATINGS – H1 2011) HIGHEST TO OVER DELIVER BALANCED ON PROMISE 90 1H 2011 VENDOR Hitachi Data PROMISE FULFILLMENT Systems FULFILLMENT INDEX AVERAGE 70 71 80 Dell HDS 71 78 IBM DELL 71 74 EMC IBM 70 72 70 HP NetApp Oracle EMC 76 71 NETAPP 75 69 HP 67 69 60 ORACLE 57 65 50 50 60 70 80 90 PROMISE INDEX Promise Index: The strength of a vendor’s marketing “promises” is measured by customer ratings of Competitive Positioning, Technical Innovation, Management’s Strategic Vision and Brand/Reputation. Fulfillment Index: Vendor fulfillment is measured by customer ratings of Value for the Money, Product Quality, Delivery as Promised and Technical Support. The size of the circle indicates the relative volume of ratings a vendor received. SOURCE: THE INFOPRO STORAGE STUDY 1ST HALF 2011; THE ENTIRE SAMPLE FROM INFOPRO IS NOT PORTRAYED AND THIS GRAPH/VENDOR SELECTION WAS DETERMINED BY HDS. 17
- 18. TRUSTED BY THE GLOBAL BUSINESS COMMUNITY 44 of the top 50 - Fortune Global 500® companies 81 of the top 100 - Fortune Global 1000® companies The top 15 - Global commercial banks The top 16 - Global property and casualty insurers The top 10 - Global telecommunications companies The top 10 - Global aerospace and defense companies The top 7 - Global technology companies BUT : Our growth has been driven by bringing the best practices from the largest Companies in the world to mid-sized Corporations 18
- 19. HITACHI DATA SYSTEMSCUSTOMERS BENEFITING TODAY 19
- 20. HITACHITO CUSTOMER VALUETHROUGH R&D AND COMMITTED ACQUIRES BLUEARC OUR BLUEPRINT ACQUISITION 07-SEPTEMBER 2011 20
- 21. CUSTOMER BENEFITS EXPERIENCE A POWERFUL COMBINATION OF VALUE AND INNOVATION ‒ HDS enterprise-class reliability, quality and global support ‒ BlueArc leadership in scalability, performance and integrated unstructured data solutions for high growth vertical markets ‒ Combined strengths toward solving big data requirements BETTER FOR OUR CUSTOMERS ‒ More tightly integrated file and content technologies, roadmaps and strategy ‒ Deeper expertise globally COMBINED BEST-IN-CLASS VIRTUALIZATION FOR ALL DATA ‒ Scalable cloud solutions for infrastructure, file and content 21
- 22. SUMMARY SUMMARY ACCELERATING YOUR SUCCESS TODAY AND TOMORROW 22
- 23. SUMMARY: WHY HITACHIDATA SYSTEMS VISION – DATA DRIVES OUR WORLD AND INFORMATION IS THE NEW CURRENCY. It’s a vision you can invest in with confidence INNOVATION – From storage to bullet trains, Hitachi is renowned for our innovation with an annual R&D budget of US$4.6+B GLOBAL REACH AND STABILity – 6,000+ employees in 100 countries. Wholly-owned subsidiary of Hitachi, Ltd. which has 360,000 employees, US$112B revenue FOCUS – Hitachi is leading the industry in storage virtualization and data center transformation Service and Support – We are consistently recognized for providing the best service and support in the industry ECONOMIC SAVINGS AND VALUE – Our Storage Economics methodology enhances your existing investments and provide strategic return on assets 23
- 24. THE HITACHI PHILOSOPHYHAS ALWAYS BEEN TO ENHANCE SOCIETY THROUGH TECHNOLOGY 24
- 25.
Editor's Notes
- #7 Hitachi’s fiscal year runs from April to March.Total FY10 revenue: $112B (17% Y/Y growth)20% of overall R&D investment is in Information Systems and Telecommunications segmentsFY09: $96BFY08: $102BFY07: $112.2B FY06:$87BAny investment made in information technology, whether it’s networking, telecommunications, enterprise servers, super computers, storage systems, other storage solutions, etc., Hitachi Data Systems utilizes cross-pollination to reap the benefits of that investment and leverages it for the development of other products.Taking a look now at the composition of Hitachi, Ltd’s business and the vertical markets it competes in. Hitachi, Ltd. has 11 distinct business segments, which comprise the over 20,000-strong product portfolio. Comprising about 16% of total sales for last fiscal year is the Information and Telecommunications Systems Group. This is the most strategic business segment for Hitachi, and many times, the most profitable as well. This comprises storage systems, storage consulting services, super computers, telecommunications equipment, gigabit Ethernet routers, SONET switches, enterprise blade servers, which are now being sold in North America, Korea, as well as Japan and other geographies. Basically, all information systems in telecommunications, IT and networking all unified in one group spanning servers, networking and storage. Powerful unification amongst these three facilitates great cross-pollination efforts. Power Industrial Systems and Social Infrastructure & Industrial Systems arevery profitable business segment for Hitachi, Ltd. This comprises everything ranging from Shinkansen Bullet Trains (the trains in Tokyo and other regions of the world that can go in excess of 150 to 160 miles-per-hour), thermonuclear fusion reactors; heavy earth-moving equipment; various turbines that are being made in conjunction with General Electric; and so forth. If your customer is interested in earth moving equipment, Hitachi produces bulldozers and cranes and other earth-moving equipments. (Note Caterpillar competes with Hitachi).There is also the financial services business segment comprised of various capital and leasing corporations, within Hitachi Ltd., which constitutes about 4% of overall total sales. The Electronic Systems and Equipment segment covers primarily semiconductor manufacturing equipmentcontributed to 9% of overall revenues. Hitachi, Ltd. has its own semiconductor fabrication operation which provides a distinct advantage over competitors. While many competitors rely upon third-parties for semiconductor chip manufacturing, we have our own fabrication plants, which gives us a powerful story from a vertical integration perspective.High Functional Materials & Components and Automotive Systems are a rather interesting group with tremendous industry expertise not many people are aware of. For one, Hitachi, Ltd. is a key supplier to automotive companies such as Honda, Toyota, Mazda, and General Motors. Case in point, Toyota recently turned to Hitachi, Ltd. for hybrid motors for its Lexus RX 400H hybrid.The turbo chargers in the Mazda Miata; the hoses and rubber materials in many of the Nissan cars leverage manufacturing innovations from Hitachi, Ltd. Another example, Hitachi, Ltd. owns a subsidiary called the Xanavi (Spelled x-a-n-a-v-i) which is a leading provider of navigation systems for automobiles. In fact, if you go to your local Infinity or Nissan dealer, all the navigation systems in those vehicles are from Xanavi, owned by Hitachi.
- #13 Goal of Slide: Illustrate how Hitachi Data Systems addresses all data and information types with a single, virtualized platform of storage, data management, and data protection solutions. Speaker’s Notes:Hitachi Data Systems and Hitachi is the only vendor who can provide you with a single, virtualized, and scalable data management architecture for all open systems platforms (x86, VMware, Solaris, Linux, AIX) AND for all data and information types. This significantly simplifies your operating environment and directly translates into the following benefits: Lower operating costsLess people to manage more data as the business grows Lower risk and higher availability of services within the infrastructure Ultimately, we enable you to increase the return on your company’s information assets What we’re looking at is information, or data depots regardless of how it’s represented. Web page, database, email, email attachment, medical image, we don’t discriminate capabilities or feature / functionality based upon the format of the data or how it was created or how it is being stored. There’s a federated way of looking across these content types which improves your business’s ability to react to changes and opportunities in an efficient and cost-effective manner. The Hitachi Data Systems approach is in stark contrast to competitors (EMC, specifically, but also IBM, and HP) who tend to have discreet products for different data types or silos. And by the way, these vendors will also have incompatible management tools and GUIs to manage these discreet products forcing you, the customer, to make difficult and costly choices on who to train on what UI. Reduced complexity means SLA’s can be met more reliably than with comparable solutions Integrated data protection services improves data availability and customer experience Enhanced flexibility More services in-scope for delivery So let’s take a closer look, then, at the 4 Pillars, as we define them, and what we believe are the key enabling technologies that set us apart, but that will also help enable the kind of business transformation that you are likely looking at, or at the very least, thinking about. (NEXT SLIDE)
- #14 The way you save money today in IT is to share. Shared models are efficient because idle resources are quickly utilized, and then handed back into a ready to use pool. VMware’s, Hyper-V’s, and other hyper-visor’s power lie in the way they allows you to create shared pools of CPU and system memory. Servers and traditional storage systems are chronically under-utilized – much in the manner that we buy shoes for our kids – oversized, with the hope that the application will grow into them before they wear out. That rarely happens with servers though. Instead useful resources of CPU, Network and RAM are marooned and wasted. These are the key useful resource dimensions of a server – and they are usually way under used. Deploying more hardware, or in different configurations or with some kind of software widget does not help. Lets look at the way Hitachi Data Systems industry-leading virtualization solutions changes things. Another way to eliminate costs and complexity in IT today is by automating manual tasks that normally would be performed by administrators. Time-consuming and repetitive operations like provisioning new storage capacity or re-provisioning additional capacity to an active application takes administrator’s time, which costs money. Hitachi Data Systems enables tasks such as capacity provisioning and data migration to be automated without sacrificing reliability, accessibility, or security within your environment. This ability to better align your business objectives with your IT infrastructure’s ability to react to the inevitable change that occur is a measure of agility – we call it IT Agility. And you will see us continue to add more and more automation, efficiency, and intelligence to our storage systems, and solutions throughout this year and beyond Most enterprises and even small-to-medium shops or extended enterprises are looking at cloud computing, IT-as-a-Service, or other means of outsourcing to reduce costs, complexities, and enable them to focus their resources on core competencies. Hitachi Data Systems has recently announced the first in a series of Agile Cloud Solutions to help your organization make this transition to the cloud, or IT-as-a-Service at your own pace. And where and how it makes sense for you and your organization. Most vendors will show a chart that has the “present” down in the bottom left corner, and then “Cloud” in the upper right hand corner. Those are great “blue sky” visions, but what happens in between those 2 states? Is it magic? That’s the part most vendors forget. Hitachi Data Systems is taking a more pragmatic approach to enable customers to make the transition to Cloud or IT-as-a-Service, and not forcing the customer to shoulder all the risks. We’ll talk more about this later on. Hitachi’s philosophy since its founding 100 years ago has always been to enhance society through technology. As we look forward, this now also means researching, developing, and ultimately deploying technologies and IT solutions with materials and in ways that are more sustainable. In fact, Hitachi has built one of the world’s most environmentally-conscious and sustainable Data Centers, the Yokohama Data Center in Japan. Yokohama is a very tangible model of innovation and of sustainable IT – and now we will turn these innovations into benefits for our customers around the world. What this means to you is that you’re able still able to address your most pressing challenges, and meet the objectives of your business while at the same time planning for long-term reductions in aspects such as energy, power, and cooling, and even floor-space through technologies like our dense storage shelves.
- #15 Goal of Slide: Highlight some of the ways in which Hitachi Data Systems can help customers reduce their OPEX (Operational Expenditures)Speaker’s Notes:(CLICK – 1ST Build)So we just looked at CAPEX reductions, but in some ways, that may be the easier portion to control. Hitachi Data Systems’ vision is through the combination of our 4 Pillars, Virtualization, Automation, Sustainability, and in some cases, Cloud-based models, to reduce our customer’s operational expenditures by 20-40% annually. As we’ve seen and as you know Virtualization of Servers, Networking, and Storage systems is a powerful means to achieve these efficiencies. But Hitachi Data Systems doesn’t just virtualize our own storage solutions – through our USP-V system, we are able to apply the same efficiencies to non-Hitachi Data Systems storage that is already existing in your environment. We can certainly provide more details on this later. Note to Presenter: Speak to the supporting bullets on this slide making sure to emphasize the key takeaways that are important to your particular customer. (NEXT SLIDE)
- #19 li
- #22 Fixed ampersands
- #25 Goal of Slide: Conclude this executive-level, overview presentation of the Hitachi Data Systems Vision and Strategy with a summary of the key takeaways and how Hitachi has been pursuing a consistent strategy and mission for nearly 100 years – to enhance society through technology. Use this as a transition point to other slides the presenter may have included for the given audience.(NEXT SLIDE)