Mobility is truly an exciting area for competitive differentiation. This is the presentation from our webinar exploring the latest trends and opportunities in a connected and mobile world, but also how they will impact Nordic enterprises and how to make it work for you. The presentation is built upon the latest insights from the GSMA Mobile World Congress 2013 in Barcelona. Please visit http://www.tieto.com/mobility for more info.

1. Mobile trends
and their impact on
Nordic enterprises
Sharing the latest insights from the
Mobile World Congress in Barcelona
Tieto Enterprise Mobility
Webinar | 12th of April 2013

2. Welcome. Your hosts today:
Magnus Höglund Jouni Laine
Pete Räsänen Torbjörn Lundmark Johan Löfmark

3. Practical details
Time: We aim to present for 40
minutes and leaving the remaining
20 for questions
Questions: During the session you
are able to type in questions
Slides: Will be available afterwards
on the Tieto Slideshare account

4. 30 seconds about Tieto
Tieto is the largest Nordic IT services company
providing full life-cycle services for both private
and public sectors. The company has global
presence through its product engineering
business and delivery centers.
Tieto is committed to develop enterprises and
society through IT.
Market position
➔ #1 in IT services in Finland
➔ #3 in IT services in Sweden
➔ #1 in telecom R&D in Europe

5. Agenda Transforming
Enterprise IT
Next wave
Mobility
trends in the
enterprise
context
Devices &
Operating
Systems
© 2012 Tieto Corporation
Mobile World
Congress

6. …it was
about here
it started to
get exciting
Mobile internet
emerged about
13 years ago.
Before that we
only used our iPhone is
phones for only a 6
making calls year old
product
(2007)
© 2013 Tieto Corporation
Nokia
7110

7. Mobile World Congress 2013
Where the future of mobility is being defined
App’s
Mobile Payments
Mobile Device
Managment
Devices etc…
Operators &
Equipment
Providers
• #1 Conference in mobility
• 72,000 attendees (from 200 countries)
• 1,700 companies exhibiting

8. Mobile World Congress 2013
Tieto activities on site
Our customer
nominated:
Global Industry
Nokia
Mobile Analysts
Samsung Awards Briefings
Technical
VIP tours Roundtables
to partners
n. e.g: HTML5 Market
IBM vs. native
Intelligence
Microsoft
Carrier
Partner
City meets
Cloud Dialogues
City
Enterprise
Mobility
Demo Customer
Industry Booth Workshops
Roundtables e.g:
Indoor ideation
International positioning innovation
Experience Financial workshop
Seamless
Sharing Services Connectivity
(banking) dinner

9. Let’s begin…

10. © 2012 Tieto Corporation
Devices

11. © 2012 Tieto Corporation
Operating systems

12. The debate continues:
Native vs. HTML5

13. Only single platform needs to be supported Application positioning
User experience matters much more than costs
Need to handle with complex graphics, large
scrolling lists, smooth transitions, high security
Speed, power, control, native l&f or full offline support matters
Need to integrate with other apps in device (i.e secure access
initiation, QR/Bar code, NFC etc.)
Need broader access to device peripherals or capabilities like file Caption
system, sensors, camera (other than GPS)
Stay there
Application needs to act as background app (alarms, notifications)
Go if you can
Want to monetize via an app store
Only way to go
Can’t fake the native feature in a browser
Changeable features, need updates often
Need to deploy apps without app stores
One implementation for all platforms
No high interaction demands
Native Application Hybrid Application Web Application
13

14. ..but it does not end there
Hybrid:
Client or
Classic web server-side
page or HTML?
single-page HTML5 as
web app? native
Server-side
Javascript

15. Mobile Device Management

16. …the users
are driving
the eco-
system
BYOD are driving
the technology
shift

17. …the users
are driving
the eco-
system
BYOD are driving
the technology
shift

19. Near Field Communication
was big…but nothing new

20. Future of payments mobile?
Major mobile contactless payment
experience with 3,500 preloaded phones

21. The next wave of innovation
(and business disruption)
Connected City In door positioning

22. End to End in two directions
Core challenge for Enterprises
Services across Conceptualizing Detailing
the full service
Ideation Application Deploy Operations and
lifecycle
Development Continuous Development
Solutions
connecting to
complex,
business-critical
backend systems
© 2013 Tieto Corporation
System
Integration

23. Challenges for
Enterprise IT Bring Your
Own Device
DISTRIBUTION
Public App Stores | Enterprise App Stores | Virtualization Technologies
DEVICE & APPLICATION
Exploding
Mobile HYBRID activity and
transaction
MANAGEMENT
innovation rate NATIVE APPs MOBILE WEB
volumes
SECURITY
higher than
Enterprise ACCESS CONTROL
adoption rate
CONNECTIVITY LAYER
Middleware,
Business INTEGRATION LAYER applications,
processes are data models
designed to and security
INTEGRATION, ENABLEMENT & OPTIMIZATION
support designed for
OF BACKEND DATA, APPLICATIONS AND SYSTEMS old world
systems rather
than situations
Cloud Industry Things
Webservices
Services Solutions Proprietary
Disrupted (incl Legacy)
development
and Partners & Alliances
governance
processes Enterprise IT
Policies transformation

24. Key Takeaways
Innovations, disruptive technologies,
short time to market cycles, early end-
of-life solutions – an enormously
complicated and diversified technical
ecosystem…
…extremely exciting times,
just like the early days of the internet!

25. Today, it’s all about the
application of the technology
And technology is no longer the limiting factor
Technology is driving Usage > Technology Service Innovations
development
t

26. Recommendations
Formalize idea(s) of how mobility will
differentiate your business towards
competition.
► Start here and not with the technology
Ensure service infrastructure readiness.
► Be ready for mobility!
Join us for Mobile World Congress 2014!
► 24-27th February

27. Questions?
Reflections?

28. Let’s continue the
conversation
Download our white paper around how
mobility is Changing the Way of Doing
Business (in collaboration with Gartner)
blogs.tieto.com/EnterpriseMobility
Tieto Social Media channels

29. Mobility is changing your business and transforming your IT.
At Tieto, we make mobility work for you
► End-to-End2; we advice and support you across the full service lifecycle,
including capabilities to connect complex, business-critical backend systems
► Our Co-Creation model help to identify and explore opportunities in your
business context, accelerated by our industry business process expertise
► With our best-of-breed Solution Framework, including powerful alliances &
partnerships we are able to advice and support you on any technology choices
► Tieto is mobility with over 20 years of experience and 3000 projects in mobility,
but most important: we continue to drive the front line of mobile innovation
Thank You!
© 2010 Tieto Corporation