The document discusses the rise of shadow IT and consumerization of IT. It notes that over the last 3 years, user-driven IT has added more to productivity than corporate IT. Reasons for the rise of shadow IT include rigid corporate IT policies, lack of choice and fun usability. The document outlines how IT is evolving to become more flexible and driven by end user needs, including accepting bring your own device (BYOD) and moving to cloud-based solutions. It argues that standardization will mean creating a more dynamic IT environment that removes technology constraints and allows self-service options.