This document discusses opportunities for Thai developers in cloud computing and mobile applications. It provides an overview of cloud computing models (SaaS, PaaS, IaaS) and trends driving growth in mobile devices and applications. It also outlines Software Park Thailand's plans to help the local software industry capitalize on these opportunities through training programs in mobile development, cloud computing, and establishing a mobile testing center. The goal is to enable Thai software companies to develop applications for both international and local cloud markets and mobile devices like tablets and smartphones.

1. Cloud Computing & Mobile
Applications: Opportunity for
Thai Developers
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
8 February 2011
1

2. Software Park Thailand
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.
2

3. Software : Social Infrastructure
National High Performance Economy
Wealth
Growth Industry
Public &
Engine Education Etc.
Health Business
Information Technology
Enablers
Software Industry
3

4. 4

5. Technology & Social Shift
New Business Rules
Communication Shift
Social Networks
Socializing & Sharing
5

6. Impacts
The Future is social.
Everything is everywhere.
Everything is changing fast.
Everything is mobile.
Everything is fast.
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7. The enterprise world we live in
2010 and beyond
Global Direct, Open Customers
(Customers, Resources, IPs are acquired everywhere) Communication
(e.g. Social Media)
Digital Life Convergence
(Work and Personal lines are blurring)
Work Remotely
(Mobility Trend)
Transparency
(Blogs, Social Computing) Brief Collaboration
(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused 7

8. The new “Always On”
workforce
Smaller and Less Sufficiently Skilled
Increasingly Global
Highly Virtual
Vastly Diverse
Autonomous and Empowered
Source : Hewitt Associates: Next Generation Talent
Management 8

9. Teleworkers
9

10. The new unified communication
Source : Cloud Computing : Jagdish K Vasishtha, Injoos
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11. Next Major Computing Cycle
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Source: Morgan Stanley 2009

12. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks
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13. Gartner Top 10 Strategic Technologies
13

14. Gartner Top 10 Strategic Technologies
14

15. 15
Source: Morgan Stanley 2010

16. Tablets
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17. SmartPhones
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18. Is anyone using Cloud?
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19. You need a massive infrastructure
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20. Cloud Services : ViewPoint
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21. Cloud Computing is Internet-based computing,
whereby shared resources, software,
and information are provided to computers
and other devices on demand, like the electricity grid.
Definition (Wikipedia)
21

22. Cloud Computing
No Capital Expenditure
Pay as you go
Pay only for what you need
Elastic Capacity
Faster time to market
Focus on your business
22
Source : Architecting for the cloud : Amazon Web Services

23. Is this just Hosting 2.0?
No, they have different architectures
and business model
Cloud Players Hosting Players
Hundreds of them around
the world
Only few can afford billions dollar
investment on data centers
23
Source : I’m Cloud Confused

24. Cloud : Reliability, High Availability,
Capacity Elasticity
Cloud Players Hosting Players
Pay only what you use Pay contact often yearly
Virtually unlimited Bring your own or rent
storage, computing power servers to increase capacity
Built-in Redundancy You have to manage
reliability, fail over yourself
24
Source : I’m Cloud Confused

25. Three layers of Cloud services
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26. Cloud Services
26

27. Only a handful of major players
can build
this massive infrastructure
27
Source : I’m Cloud Confused

28. Architectures of public cloud
28
Source : Cloud Computing - Is Changing The Game Woohyun Kim

29. 29

30. 30
Source : UBS Internet Research

31. 31

32. 32

33. 33

34. The end of PC?
Most cloud applications that will be built are
accessible from PC.
Applications can be a browser base, application
running on PC accessing data and services on the cloud
So will the mobile applications
34
Source : I’m Cloud Confused

35. Cloud Computing Era
35
Source: ITRI ASOCIO Summit 2010

36. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010 36

37. Market Analysis
The Color Gradient indicates Increasing Desire to Enter the Space
Window Phone
Network Device Layer Kindle Android Win Mo
Desktop IPAQ
Increasing Virtualization
SaaS Alexa Google Apps Live 365
Office
Software as a Service Partner
Salesforce
(Platform , Scaling Strategy
and Hardware transparent)
PaaS Web sphere
Simple DB App Engine Azure
Windows Azure Partner
Platform as a Service Potential Force.com
Strategy
(Hardware Provisioning Hidden
Automatic Scaling)
HaaS
IaaS EC2
Hardware as a Service App Engine Azure On Demand
S3
Programmatic Interface for
Hardware Provisioning
Build there
Bare Metal own
Core Business Core Business
People Process based
hardware provisioning
Amazon Google Microsoft IBM HP Salesforce
com
37
Source : A Walk in the Clouds : Niraj Juneja

38. The end of PC?
Most cloud applications that will be built are
accessible from PC.
Applications can be a browser base, application
running on PC accessing data and services on the cloud
So will the mobile applications
38
Source : I’m Cloud Confused

39. Smartphone v.s. PC
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40. Mobile Technology
40

41. Mobile Market Variety
41

42. History of Smartphone Platform
42

43. Mobile Platform Market share
43

44. Mobile Investment Choice
44

45. Mobile App Stores
45

46. Nokia has most paid apps
46

47. Software Park Vision
“The future of Software Park is not a
location, it is a platform and community on
the Internet.”
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48. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
48

49. Software Park Mission
on New Computing Era
“Enabling Thai software industry to
understand and have skills in the software
business; especially in Mobile
Applications& Cloud markets”
49

50. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
50

51. Cloud Computing Market
51

52. Technology Transfer
Mobile Application Training
– Android
– iOS Programming; short course, Mini-
Master
– BlackBerry, Windows Phone 7
Cloud Computing Training
– True IDC
– Microsoft Azure
– Google App Engine
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53. iOS Training
Mobile Devices for Modern Business
iPhone Application Development : Basic
– 5 Days course
– First Course 7-11 Feb
iPhone Application Development : Advance
– 5 Days course
– First Course 14 – 18 March
http://www.swpark.or.th/service/ttd/annual-
training-schedule
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54. Mini Master
Co-Course with Faculty of IT, KMITL
Mini Master in iOS Programming
– 140 Hrs course
– iPhone Development
Mini Master of Java Technology
– 140 Hrs course
– Web Services/ SOA/ Google Cloud
Start in May 2011
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55. Mobile Testing Center
Mobile Application Developer community
Handset Testing Center
Partner with TRIDI, NECTEC
Grow applications on Cloud Device
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56. True IDC
Free training for software houses
The Winner Project
Build awareness for Software Industry
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57. Seminars
Mobile Dev Tech Talk
– iOS / Android Trends
– 7 Feb 1-4 pm.
– Software Park
Discover what Cloud Computing can do for your
Software business
– Co-event with True IDC
– 1 Feb 1 – 4.30 pm
– Software Park
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58. Time to Change!!
for The New Opportunities
--------
Partner with Software Park
to Win
58

59. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
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