The document discusses Fujitsu's vision of using technology to create a more sustainable society centered around people and innovation. It argues that the convergence of physical and digital technologies unlocks new potential, such as enabling a digital supply chain like the shipping container revolutionized physical supply chains. The document also examines how technologies are advancing core capabilities like high performance computing while catering to insights and productivity, and how measures are needed to track sustainability progress.

1. Fujitsu Technology
Perspectives
COMMERCIAL IN CONFIDENCE © Copyright 2013 Fujitsu Limited

2. www.technology-perspectives.com
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3. Entering the New Technology Era
Our vision is for a
better and more
sustainable society
through ICT. Putting
people and
innovation at the
centre, powering
business and society
with information and
using technology to
bring ever greater
control.
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4. Actionable Insights, Practical Wisdom
Technology is
moving out of the
„back office‟ into the
heart of everything
we do. It unlocks the
power of insight. It
creates new ways to
engage. But it is the
convergence of
physical and digital
offers the greatest
potential.
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5. A Scenario of Disruptive Change
The shipping
container changed
the world by
streamlining the
physical supply
chain. Could ICT -
the Web and the
cloud - be
revolutionizing
business by
enabling a new,
digital supply chain?
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6. Advancing at the Core
Innovation in core
technology is giving
us new potential and
new choice; scaling
up with high
performance
computing, scaling
out with on-demand
computing. Insight
and productivity are
both catered for.
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7. Natural Impact: Measure to Manage
Cost and
productivity are
strong motivators for
taking sustainability
seriously. But
objective measures
are the key for us to
compare different
products and
solutions, track our
progress and inform
policy. 6 COMMERCIAL IN CONFIDENCE

8. Digital Daybreak at Work
Consumer
technology means
Sunday and Monday
are merging. Our
personal cloud is the
digital repository
from which we
manage the different
facets of our
lives, complimenting
our physical
experience. 7 COMMERCIAL IN CONFIDENCE

9. On the Road to True Productivity
We need to think
holistically about the
workplace, adopting
a combined
approach to our
physical and virtual
workspaces. Less
focus on location
and process, greater
focus on insight and
networks of people.
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10. Science Fiction or Reality?
The pace of change
is accelerating,
technologies are
falling off the pages
of sci-fi into our
present day. Human
augmentation,
additive
manufacturing and
crowd prediction
have become reality.
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11. Focusing on Consumer Needs
The convergence of
physical and digital
is revolutionising
retail; by joining up
different channels,
using digital means
to understand and
engage with
customers and
developing new and
innovative services
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12. Easing the Burden of Disease
ICT is shifting
healthcare from a
focus on treatment
to a focus on
wellbeing. Building
services based
around information
enables much
greater integration
of the whole
industry.
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13. The New IT Role
Enterprise IT
functions move from
a “doing” role to an
enabling role:
Enabling business
functions to gain the
agility they seek, but
in a way that
preserves the
integrity of the
enterprise.
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