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Michael Fauscette, Group Vice President, SBS




©Copyright 2009 IDC
 2009 IDC                                                      1-10
New Normal

  Social Business                 Mobility




             Cloud                  Lasting Change




© 2009 IDC                                     1-10
Social Business

             • Connected

             • BYO Workplace

             • Socialytics

             • People as the platform



                             Changing culture
© 2009 IDC                                      1-10
Social Business


                                External

             Sales – Marketing – Product – Support - Service
      Blogs – Communities – Social Networks - Ideasourcing
      – Microblogs – Syndication – Virtual Conference - Video
       Wiki’s – Social Analytics – Collaboration – Mashups –
                             Platforms -


                                Internal


© 2009 IDC                                                      1-10
Mobility




             “There’s an app for that!”

© 2009 IDC                                1-10
Mobility

             • The new enterprise desktop

             • Augmented Reality

             • Context aware applications / location
             based

             •  Android is the next “killer” product for
             Google



© 2009 IDC                                                 1-10
Augmented Reality: Location + Context + Content




© 2009 IDC                                                     1-10
Context Aware apps

             •  Context aware SW + Internet of things
             + Real-time decisions?




© 2009 IDC                                              1-10
Cloud




© 2009 IDC   1-10
Cloud Services

Every Other                        Cloud
Industries’
Cloud Services            Business
                        (Process-as-a-service)


                                   Cloud
                      Applications
                          (Apps-as-a-service)
                    App Dev/Test                   App Deploy

The IT Industry’s                  Cloud
                                   (Application)
Cloud Services
                          Platforms
                                   Cloud
                     Infrastructure
                     (Infrastructure-as-a-Service)
  © 2009 IDC                                                    1-10
Reinvention

             •  End user exercise new found leverage
             to pressure established vendors

             • The subscription effect

             • Horizontal meets vertical – a hybrid
             world

             • A-la-carte Partner Programs

             • Virtual staffs
© 2009 IDC                                             1-10
Some Implications

   Mobile
                   People as the                Real-time
                 platform

                   Collective intelligence
  Trust                                              Video
                   Ubiquitous information
                 access

                   Conversations

    Always on                                  Transparent
                   Shared Control

© 2009 IDC                                                    1-10
Contact



              Michael Fauscette
              mfauscette@idc.com
              Twitter: @mfauscette
              Blog: www.mfauscette.com




© 2008 IDC
 © 2009 IDC                              1-10

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Predictions 2010 Breakfast Briefing

  • 1. Michael Fauscette, Group Vice President, SBS ©Copyright 2009 IDC 2009 IDC 1-10
  • 2. New Normal Social Business Mobility Cloud Lasting Change © 2009 IDC 1-10
  • 3. Social Business • Connected • BYO Workplace • Socialytics • People as the platform Changing culture © 2009 IDC 1-10
  • 4. Social Business External Sales – Marketing – Product – Support - Service Blogs – Communities – Social Networks - Ideasourcing – Microblogs – Syndication – Virtual Conference - Video Wiki’s – Social Analytics – Collaboration – Mashups – Platforms - Internal © 2009 IDC 1-10
  • 5. Mobility “There’s an app for that!” © 2009 IDC 1-10
  • 6. Mobility • The new enterprise desktop • Augmented Reality • Context aware applications / location based •  Android is the next “killer” product for Google © 2009 IDC 1-10
  • 7. Augmented Reality: Location + Context + Content © 2009 IDC 1-10
  • 8. Context Aware apps •  Context aware SW + Internet of things + Real-time decisions? © 2009 IDC 1-10
  • 10. Cloud Services Every Other Cloud Industries’ Cloud Services Business (Process-as-a-service) Cloud Applications (Apps-as-a-service) App Dev/Test App Deploy The IT Industry’s Cloud (Application) Cloud Services Platforms Cloud Infrastructure (Infrastructure-as-a-Service) © 2009 IDC 1-10
  • 11. Reinvention •  End user exercise new found leverage to pressure established vendors • The subscription effect • Horizontal meets vertical – a hybrid world • A-la-carte Partner Programs • Virtual staffs © 2009 IDC 1-10
  • 12. Some Implications   Mobile   People as the   Real-time platform   Collective intelligence   Trust   Video   Ubiquitous information access   Conversations   Always on   Transparent  Shared Control © 2009 IDC 1-10
  • 13. Contact Michael Fauscette mfauscette@idc.com Twitter: @mfauscette Blog: www.mfauscette.com © 2008 IDC © 2009 IDC 1-10