The document discusses reshaping IT infrastructure to balance cost, risk, value, innovation and growth. It advocates developing a flexible infrastructure using two levers: 1) a flexible IT architecture based on virtualization, automation, and standards and 2) flexible IT sourcing through a combination of owned, external and hybrid cloud options. The document provides examples of how organizations can start reshaping their IT infrastructure through experimental usage of cloud services and by beginning with non-critical areas.

1. 0 Copyright 2011 Fujitsu Technology Solutions

2. Reshaping IT
Balancing cost, risk,
value, innovation
and growth
Benno Zollner, CIO
1 Copyright 2011 Fujitsu Technology Solutions

3. Chapter one Chapter two Chapter three
IT infrastructure Leading ahead How to do
vs. innovation with flexible reshaping IT
solutions
2 Copyright 2011 Fujitsu Technology Solutions

4. Chapter one
IT infrastructure
vs. innovation
3 Copyright 2011 FUJITSU

5. IT infrastructure: impacts on business
Business enabler or inhibitor?
 Fact 1:
Efficient IT is the lifeblood Business
Process Applications
of business operations Re-Engineering (SOA)
(BPR)
 Fact 2:
A fragile global economic environment
HW
 Fact 3: Operation
(People)
Infrastructure
(Server, Clients,
IT infrastructure might Middleware, etc.)
distract from the “main thing”
Value Creation
Keeping Status Quo
4 Copyright 2011 Fujitsu Technology Solutions

6. IT infrastructure: impacts on business
 2011 top priority of CIOs:
developing and managing a flexible infrastructure
Source: Gartner®, CIO Agenda 2011
CIO agenda 2011
 Reducing costs
 Improving quality
 Increasing speed
Business need:
Reshape IT infrastructure
5 Copyright 2011 Fujitsu Technology Solutions

7. Chapter two
Leading ahead
with flexible
solutions
6 Copyright 2011 Fujitsu Technology Solutions

8. Flexible infrastructure: which levers to pull?
Lever 1: flexible IT architecture
 Massively virtualised + automated = dynamized
 Service level-oriented 2 Flexible IT
sourcing
 Based on industry standards
 Supporting newest application
developments
 Must be compatible with external
IT infrastructures 1 Flexible IT
architecture
 Dynamized
 SOA
 Industry
Standards
7 Copyright 2011 Fujitsu Technology Solutions

9. Development of IT infrastructure
Service-
Silo Infrastructure Oriented Infrastructure Flexible Cloud Infrastructure
Appli-
Data- Application Application
cation Appli- Web
Base 1 cation 2
Automation Automation
Virtualisation Virtualisation
Yesterday Today Tomorrow
Impact of Technology Revolution Evolution
Business Evolution Revolution
8 Copyright 2011 Fujitsu Technology Solutions

10. Flexible infrastructure: which levers to pull?
Lever 2: flexible IT sourcing
 Customized balance between IT sourcing options
 Own, external or a combination Flexible IT
Sourcing
 Private, public or hybrid cloud 2  Own
 External
 Hybrid
External infrastructure
has to cope with:
 Industrialized processes
 Industrialized provisioning 1
Flexible IT
 Flexible adaptation architecture
 Industry standards  Dynamized
 SOA
 Industry
Now it’s time to pull Standards
both levers!
9 Copyright 2011 Fujitsu Technology Solutions

11. Bridging today and tomorrow
Hybrid Cloud
Balancing own and
external capacity
Private Cloud
Stay in control, data security BRIDGING
and individual set-up
Trusted Cloud
Unlimited scalability, efficiency,
reduced integration and maintenance
efforts, cost transparency
10 Copyright 2011 Fujitsu Technology Solutions

12. Successful business cases
Own Combination External
Private Cloud Hybrid Cloud Trusted Cloud
Own flexible infrastructure Using a balanced combination Utilizing external flexible
Infrastructure
Ensure rapid availability of new Ensure high-performance BI Building new business processes
ERP services on the cloud
11 Copyright 2011 Fujitsu Technology Solutions

13. Chapter three
How to
Reshape your IT
12 Copyright 2011 Fujitsu Technology Solutions

14. How to add flexibility
Start reshaping your IT into a flexible infrastructure
Start in non-
Use proven Avoid the lock-in Plan enhancing it to a
business- critical
solutions trap flexible cloud
areas
Begin selected, experimental usage of cloud services
Test some Find a Be open, allow Evaluate
services, get pilot project users to use the options of different
familiar with them for testing cloud clouds
13 Copyright 2011 Fujitsu Technology Solutions

15. Fujitsu Cloud – Overview
Fujitsu's technological expertise is the base
Fujitsu Cloud builds
on the Global IT Portfolio Fujitsu Cloud
 With Fujitsu Global Cloud Services Use our Cloud
Business
Services
customers can use our Cloud
Fujitsu Global Cloud Services
 With Fujitsu Cloud Infrastructures Application
Services
we support customers
to build their own "cloud" Managed
Infrastructure
Build your Infrastructure
own Cloud as a Service
Infrastructure
Fujitsu Cloud Solutions
Infrastructures Infrastructure
Products & Services
14 Copyright 2011 Fujitsu Technology Solutions

16. Fujitsu Global Cloud
One Cloud One Service Model One main portal and 6 regions
Design standard – (ITIL), globally standardized (Japan, Australia,
meaning identical one Service Desk, one pricing Singapore, North
resources worldwide technical platform America, UK,
Germany)
Global Cloud Island Global Cloud Delivery
15 Copyright 2011 Fujitsu Technology Solutions

17. Fujitsu Global Cloud: Identical Data Centers
 Data center disaster
Fujitsu's data centers recovery/continuity
 Tier level 3+ for EU and
equivalent certifications  Synchronized and
for the other regions automated archival options
 Access control utilizing  Interrupt free maintenance
visual and biometric  Single point of failures
recognition eliminated
Security Availability
 Saving on operation costs
 Modularly extendable using innovative facility
 Expansion space for a technology
second "mirrored" data  Power Usage Effectiveness
center (PUE) value of 1.45
Extensibility Energy efficiency
16 Copyright 2011 Fujitsu Technology Solutions

18. Analyst Feedback confirms our Strategy
Experton Market Insight
Cloud Vendor Benchmark 2011 – Germany
Cloud Services: IaaS Public 100%
Fujitsu
Attractivenes of Portfolio
50%
0%
0% 50% 100%
Competitive Strength
17 Copyright 2011 Fujitsu Technology Solutions

19. Reshaping IT with Fujitsu
Fujitsu Technologies, services and solutions
Dynamic
Infrastructures  End-to-end approach: complete offering
Managed  Flexible provisioning models
Managed Infrastructure
Infrastructure  Flexible IT sourcing models
 Focus on driving standards in products and services
Infrastructure
as a Service
Competencies and experience
Infrastructure  Satisfied customers around the world
Solutions
 More than 1,000 solutions rolled out
 Hundreds of trusted cloud implementations
Infrastructure  Proven ROI within clear and predictable time frame
Products &
Services  More than 80 data centers worldwide
18 Copyright 2011 Fujitsu Technology Solutions

20. Summary
 Balancing cost, risk,
value, innovation and growth needs
a reshaping of IT
Business
 New proven sourcing Process Applications
(SOA)
Re-Engineering
options available (BPR)
 Flexible IT helps to create more
business values
HW
Operation
 Fujitsu is the global player for (People)
Infrastructure
(Server, Clients,
Middleware, etc.)
products, solutions and services
Value Creation
Keeping Status Quo
19 Copyright 2011 Fujitsu Technology Solutions

21. 20 Copyright 2011 Fujitsu Technology Solutions

22. 21 Copyright 2011 Fujitsu Technology Solutions