The document discusses India's advantages in agriculture such as diverse climates and abundant arable land, and its leading global production of many fruits and vegetables. It outlines issues with the current supply chain such as fragmented land holdings and lack of infrastructure and post-harvest technology. It proposes solutions like contract farming, cluster approaches, and implementing supply chain management practices to improve competitiveness through quality, cost reductions, and supplying products just in time.

1. Development of Supply Chain for Fruit and Vegetable Industry Dr. D. N. Kulkarni President – Agri Food Jain Irrigation [email_address]

3. Area and production of Agricultural products (Production in million tonnes) Source: Rabobank Internationa l India India’s Rank in World Arable Land (Million ha) 151 2 Irrigated Land (Million ha) 55 1 Wheat 72 2 Rice, Paddy 124 2 Coarse grains (including maize) 29 3 Milk 91 1 Fruits 47 2 Vegetables 82 2 Edible Oilseeds 25 3 Pulses 15 1 Sugarcane 245 2 Tea 0.85 1 Cattle (million) 186 2

5. Present Scenario in Value Chain Cost Build Up For One Kg. Basket Of Fruit 2.5 11.6 FARMER TRADER WHOLESALER RETAILER CONSUMER PRICE 3.3 4.1 1.7 Retail Markups FARM GATE PRICES MILK FISH FRUITS &VEGETABLES 350 220 160 100

12. AEZs in Maharashtra 1) Alphonso Mango 2) Kesar Mango 3) Pomegranate 4) Onion 5) Mandarin 6) Banana 7) Grapes & Grape Wine 8) Floriculture

13. Traditional Vs Innovative Traditional mango Transportation methods are not ideally suited to effective food hygiene Innovative mango Transport methods

14. Traditional Vs Innovative Traditional mango packing methods are not ideally suited to effective food hygiene Innovative mango packing methods

15. Supply to Retail Supermarkets which are coming up with high pace