The document characterizes the mango value chain in Pakistan's Punjab province. It finds that mangoes contribute significantly to Pakistan's economy but productivity and exports are low. It maps the domestic and export value chains and finds small farmers dominate production while infrastructure, quality standards, and access to inputs and markets limit competitiveness. It concludes major efforts are needed in production practices, post-harvest management, compliance with international standards, and developing new export markets to improve productivity and increase profits from mangoes.