trends in indian seed industry

1. TRENDS
IN
SEED INDUSTRY
A
PRESENTATION
BY
DR.L.K.PANDEY

2. INTRODUCTION
 “SUBEEJAM SUKSHETRE
JAYATE SAMPADDYATE”.
 “GOOD QUALITY SEED SOWN IN
GOOD FIELD YIELDS IN
PLENTY”.
 NOTHING CAN IMPROVE IF
SEED IS NOT GOOD.
 ALL PRODUCTIVITY MOVES
AROUND SEEDS POTENTIALS.

4. INDIAN SEED INDUSTRY
40% PUBLIC SECTOR
 60% PVT SECTOR
75%
ORGANISED
 25%
UNORGANISED
70% SAVED SEEDS
30% MARKETED SEEDS
Size=Rs.14000
crore seed
industry

5. Indian Seed Market

6. INDIAN SEED INDUSTRY
(MARKET SEGMETATION)
PVT SMALL
MEDIUM, 14
PVT
UNORGANISED
, 25
PVT LARGE
MEDIUM, 21
PUBLIC
SECTOR, 40

7. PRIVATE SECTOR
60%
involved
in seed
trading
20%
have R&D,
production
& marketing
Over
300
Private seed
companies
20% in
production &
marketing
Hybrids of cereals, oil seed, fiber crops and vegetable are
major focus

8. “SEED”
AS PER SEED ACT1966
Any of the following classes of seeds used for sowing
or planting,-
(I) Seeds of food crops including edible oilseeds and
seeds of fruits and vegetables;
(ii) Cotton seeds;
(iii) Seeds of cattle fodder;
(iv) Jute seeds, and includes seedlings, tubers, bulbs,
Rhizomes, roots, cuttings all types of grafts and
other Vegetative propagated material
of food crops or cattle fodder

10. EVOLUTION OF SEED TECHNOLOGY
MASS
SELECTION
GMO SEEDS
HYBRID
SEEDS
IMPROVED
VARIETIES
HYBRID SEEDS
WITH VALUE
ADDITION
SYNTHETICS

11. Business Process
CUSTOMER
QUALITY
DIS-TRIBU-TION
PACKING
R&D
PROD
PROCESS
TESTING
USAGE
FEED
BACK
SALE

12. SEED
 “A MATURE OVULE CONSISTING OF AN
EMBRYONIC PLANT TOGETHER WITH A
STORE OF FOOD,ALL SURROUNDED BY
PROTECTIVE COAT”.
 A “CARRIER OF GENES” IS A MAJOR
“INPUT” OF AGRICULTURE.
 A MAJOR “TECHNOLOGICAL TOOLS” TO
FEED GROWING POPULATION.
 A SEED IS “LIFE” IN FOLDED FORM
WAITING FOR RIGHT OPPORTUNITY.
 SEED IS “POWER” GOING TO BE MAJOR
POLITICAL TOOL.

13. SEED INDUSTRY-FUTURE
 BIOTECHNOLOGY AND
GENETIC ENGINEERING
ANSWER MANY PROBLEMS OF
RESEARCH.
 MORE CROPS GMO.

14. “SEED” AS PER SEED
ACT1966
 Any of the following classes of seeds
used for sowing or planting,-
 (i)Seeds of food crops including edible
oilseeds and seeds of fruits and vegetables;
(ii)cotton seeds; (iii)seeds of cattle fodder;
(iv)jute seeds, and includes seedlings,
tubers, bulbs, rhizomes, roots, cuttings, all
types of grafts and other vegetatively
propagated material, of food crops or cattle
fodder;

15. EVOLUTION OF SEED
TECHNOLOGY
GMO SEEDS WITH PROTECTOR GENE
­
GMO SEEDS
­
HYBRID SEEDS WITH VALUE ADDITION
­
HYBRID SEEDS
­
SYNTHETICS
­
IMPROVED VARIETIES
­
MASS SELECTION

16. EVOLUTION OF SEED
INDUSTRY
 FARMERS OWN SOURCE
 PRIVATE SECTOR
 PUBLIC SECTOR
 GLOBAL PLAYERS
 FUTURE TREND OF
ACQUISITIONS, MERGERS AND
ALLIANCES
 BIOTECH SEEDS

17. Evolution of the Indian seed industry
mid 1980s - 1990s
Seed industry
boomed as a result
of several Govt.
initiatives
Foreign direct
investment allowed
and encouraged
Imports of improved
varieties and
breeding lines
liberalized
Trade regulations
liberalized
Current status
Though nascent, yet
private sector accounts
for 70% turnover in
seed domestically and
is internationally
recognised
Due to varied
agroclimatic conditions
and natural resources,
R&D hubs are being
created. Almost 1/3
companies have a
global technology/
financial partner
Private seed companies
are spending 10-12% of
their turnover in R&D
R&D budget of medium
sized companies is
growing @ 20% p.a.
1960s – mid 1980s
Minimal private
sector partici-pation
R&D in public
domain
Restrictions on
germplasm
exchange, foreign
ownership, etc.

18. BBUURRNNIINNGG IISSSSUUEESS
CChhaannggiinngg NNeeeeddss
QQuuaalliittyy MMaannaaggeemmeenntt
PPrriicciinngg
FFoorreeccaassttiinngg
PPrrooaaccttiivvee RReesseeaarrcchh
TTiimmeellyy AAvvaaiillaabbiilliittyy
AAfftteerr SSaalleess SSeerrvviiccee CCoommppllaaiinntt HHaannddlliinngg
DDeecciissiioonn MMaakkiinngg

19. SEED INDUSTRY-FUTURE
 HIGH COST TECHNOLOGY AND
INSTANT RESULT WILL DOMINATE
THE SCENARIO.
 VALUE ADDITION WILL BECOME
PERMANENT FEATURE OF
BUSINESS.
 FOOD PROCESSING ORIENTED
FARMING WILL BE ENCOURAGED.

20. SEED INDUSTRY
 COMPANIES WITH CORE
COMPETENCIES AND PATENT
RIGHTS WILL SURVIVE.
 DISTRIBUTION CHANNELS
-REVERSED.
 INPUTS SUPPLY AT FARMERS’
DOORSTEPS.

21. SEED INDUSTRY
 INCREASING SRR.
 FAST HYBRIDIZATION .
 MORE GMO CROPS.
 HYBRIDS MUST BE DISEASE
RESISTANT BESIDE OTHER
VALUE ADDITION.
 AWARENESS AMONG
FARMERS INCREASING.

22. FOCUS ISSUES OF
FUTURE
 QUANTITY vs. QUALITY
 VOLUME vs. VALUE
 GMO vs. NON GMO
 SUBSISTENCE vs.
COMMERCIAL
 AGRICULTURE vs.
INDUSTRY

23. IDEAL SEED COMPANY-FUTURISTIC
 CUSTOMER-CENTRED
 DYNAMIC ORGANIZATION
 INNOVATIVE & PROACTIVE
RESEARCH
 AGGRESSIVE MARKETING
STRATEGIES
 EFFICIENT PRODUCTION AND
QUALITY MANAGEMENT
 ATTRACTIVE PACKAGING
 EXECUTION EXCELLENCE

24. SALES PROMOTION
 ADVERTISING/PUBLICITY
 MEDIA-PRINT,ELECTRONIC, TV, RADIO
 BANNERS/POSTERS/ WALL PAINTINGS,
JEEP CAMPAIGNING/ROADSHOWS
 SALES PROMOTION SCHEMES-, CASH
INCENTIVES, DISCOUNTS, GIFTS, TOUR
PACKAGES

25. COMMUNICATION
RETAILER’S MEET
FIELD DAY
PRODUCT TRIAL
PRODUCTSELECTION

27. SEED INDUSTRY