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DEDICATED TO A SUSTAINABLE FUTURE
ZESPRI® Kiwifruit ZESPRI is the world’s leading kiwifruit brand. With over 2,700 growers in New Zealand, ZESPRI markets green, gold and organic kiwifruit worldwide.
SustainabilityHas always been important to us ,[object Object]
Key platform of the ZESPRI® Brand
Clean and pure New Zealand environment  very important marketing message.
ZESPRI is a world leader in integrated pest management
Social / ethical standards are critical.,[object Object]
ZESPRI® Brand  Perception is Reality ,[object Object]
These expectations are based on the reassurance of the consistent delivery of a superior fruit that represents premium quality and value for money
ZESPRI and kiwifruit have strong New Zealand connotations… clean, green, natural, pure…sustainable
Our customers expect us to have a strong sustainability platform.,[object Object]
Committed to Understanding and Reducing our Environmental Footprint Adapted from Lash & Wellington, 2007
Committed to Understanding and Reducing our Environmental Footprint
Understanding our GHG impact The NZ kiwifruit industry has used a comprehensive “soil to spoon” life cycle assessment for our Carbon / and Greenhouse Gas (GHG) Footprint This will enable us to: Measure 2. Manage 3.  Take Responsibility
Understanding our GHG Impact-  ZESPRI GREEN Kiwifruit Shipped to the UK
Growing It’ - On OrchardInnovation: Catalyst for Climate Change Response ,[object Object]
Focus orchard network - best practice dissemination

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