The document provides an analysis of magazine front covers, contents pages, and double page spreads. Key conventions highlighted include using headlines, images, and quotes to attract readers' attention. Columns of text never crossing the centerline improves readability. Consistent color schemes and fonts representing the magazine's genre are also discussed. Main images and stories are prominently featured to entice readers to learn more.

1. Front cover analysis. Lucy Fitzsimmons.

2. Front cover analysis. Sub stories – to draw in the reader to buy the magazine, this shows the target audience from the font and the colour. Price – in very small font, don’t want to put the customers off, quite expensive magazine . Main story - they usually put this in large text to attract customers, and they exaggerate and use buzz words to make it seem more exciting. Sub stories -to draw in the reader in and buy the magazine, always very dramatic and exaggerated Other images – shows customers a snippet of what is included Barcode and price – barcode is used to indicate the price, it is usually much smaller than all the other conventions and tucked away in the corner. Pug – includes buzz words, stands out, used for competitions or offers. Banner – to attract attention to the content of magazine. Website - advertising Main image – they usually use a well known celebrity, to attract a wider audience. They also use an attractive women so women aspire to look like her. Buzz words – attract the reader and stands out and makes it more eye-catching. The font is fashionable and glamorous. Magazine title – the font colour is red, stands out. Shows the target audience would be different to the LOOK magazine, from the font, the positioning etc is more sophisticated. Main image – you can tell this magazine is quite classy by the pose and and also by the models clothing, as it looks expensive and high fashion. Comparison of the two magazine - the magazine on the left as you can tell from the colours, the positioning and the model is the more expensive and classy one. It is not overcrowded, and the colour scheme compliments it. The magazine on the right is more busy looking and there are more than 4 colours used which makes it look busy and more cluttered.

3. Front cover analysis. Main story – they put the main story in huge text in the middle of the magazine to attract more attention and customers, the text is in sans serif so its more simple, but it’s very bold. Sub stories – to show what is included in the magazine and they use the most exiting part of the article to attract attention. Other images – to show snippets of the inside of the magazine and attract a wider range of customers, as there are different genres of music advertised . Barcode and price – barcode is used to indicate the price, it is usually much smaller than all the other conventions and tucked away in the corner. Banner – to attract attention to the content on magazine, stands out, catches your eye. Main image – the main image is linked to the main story, and attracts the target audience. A well known singer is used, he is dressed in quite rocky/retro clothing. Attracts target audience even more Masthead – capital letters which shows urgency. The font is sans serif, which gives it a less formal look. It connotes loudness. Pug – as they have used bright, bold and loud colours is attracts a lot of attention to it and what it is saying, they also use buzz words to make it look more exciting and dramatic. Sub images and stories – shows the customer what is in the magazine, most exciting parts. Barcode and price -barcode is used to indicate the price, it is usually much smaller than all the other conventions and tucked away in the corner. Banner – shows what the magazine includes, makes it looks like there is a lot of content Colour scheme – the colour scheme is red, white, yellow and blue. Colour scheme – white red, and yellow, very bright colours, stand out. Represents the genre of music to be rock/punk music. Comparison of the two magazines – these two magazines are very similar if you are looking are the font, the structure and colours. They are both quite busy and overcrowded and they use bright colours.

4. Contents page analysis. Colour scheme – the colour scheme is red and black, it’s usually consistent with the front cover and fits the genre well. The text is in columns and in categories, which again shows the categories. Main image – the main image usually links to the main story included in the magazine Smaller images – the smaller images link to other stories in the magazine and show the reader what else is included. Editors letter – it welcomes new readers and it adds a personal touch, shows why each issue is different. Website – in small font, not very important but it is a way to advertise. The word contents is usually found, they do not use ‘index’. Masthead – in sans serif font, still eye catching and bold. Buzz words – these are used to attract reader to look at the articles and want to read it. They also link to the stories. In the columns of text, the page number is shown and then text will follow with a brief description of the article.

5. Contents page analysis. Colour scheme – the colour scheme is black and white, monochromatic. Shows it is sophisticated. Text set out in columns, they are also usually set out in categories, this also represents the genre and lets the customer know what is included in the magazine. Main image – there is usually a main image on a contents page, it is linked to the main story in the magazine, lets the customer/reader know what they will be reading. The most interesting pictures will be shown to attract attention. Other images – there are other images to show what else is included in the magazine and also it represent the genre of the magazine, for example the other images here are of clothing and models/celebs, which shows it’s a fashion/gossip magazine. Deals for magazine subscription – its on the contents so that its one of the first things the readers see. Editors letter – shows that the editor does care about the magazine and it adds a personal touch and it shows each issue is different. Picture of editor and signature – adds a personal touch, lets the reader think they know the magazine better. In the list of contents, there is the page number and then a brief description about the content

6. Contents page analysis. Colour scheme – the colour scheme on this contents page is black and white, which is called monochromatic. This makes all the other images stand out even more as they are in colour. The way this contents page is set out is unique, as not all the page numbers are mentioned, just the most exciting ones and they are in boxes and each one has an image and a description. This gives the reader a better look at what the magazine will include. Main image – this shows that it is the main story, it also includes a quote from the article, to show the topic of what they are talking about. Smaller images, used to let the reader know what else is included, underneath there is also a brief description. Masthead – the font is in sans serif, so it is a simple style but it is bold and easy to read. List of contents – page number will come before the text and a brief description about what is included. Quotes - quotes are included from the main articles, also the most exciting quotes are shown to make it look more interesting.

7. Contents page analysis. Colour scheme – the colour scheme is yellow, black and white, this represents rock/punk music quite well because they are loud and bold colours. The text is usually set out in columns, usually set out in categories, letting the reader know what they will be reading. Main image – the main image always links to the main story. This represents the genre very well, which is rock/punk music as he has tattoos, messy hair and a ‘moody’ expression. Other smaller images – link to other stories included in the magazine, all of the images included here represent the rock genre by their clothing, location and their actions. Editors letters – this welcomes new readers, adds a more personal touch to the magazine and it also shows that each issue of the magazine is different. The category titles are highlighted and in different coloured font so it stands out more. Usually, the word ‘contents’ is usually included, sometimes they use other titles, such as ‘inside this week’. Other top articles are shown in boxes with images and text briefly describing what is included in the article.

8. Double page spread analysis. The columns of text never cross the centerline, this is because if it did it wouldn’t look professional or readable. Headline, it is in sans serif font so it is more simple and easy to read. It is short and snappy, and also represents the genre and what the article is going to be about. Drop quotes – it is usually the first thing the reader would see, so the most interesting point of the story is put in quotes, to make the whole article more appealing to the reader. Drop cap – this is used to show the reader where the start of the article starts and to draw their attention to it. The text is set out in columns, this generally makes it easier to read and positioning of it makes it makes the presentation nicer. Small font used in the columns, this is because they can fit more in and it makes it look better. Picture captions – these are used to explain the picture and it also links to the article. On this double page spread there isn’t a consistent colour scheme, apart from black text. This adds a bright, interesting touch. Page numbers – let the reader know what page they’re on Main image – the main image shows the topic of the article.

9. Double page spread analysis. Columns of text never cross the centre line, if it did it would not be readable and it also wouldn’t look very good presentation wise. Main picture - the main image shows the topic of the article. Headlines – short and snappy, bold and stand out. Buzz words are used to make the article more exciting and interesting. Drop quotes – out of context – it would be the first thing is reader sees and the most interesting parts of the article are mentioned so it altogether seems more intriguing. Website – used to instruct audience where they can find extra content. Stand first – in a different font above the article, introducing what it will be talking about. Columns of text – the usual number of columns included are 3 or 4. They are easy to read and follow the story. They also make the presentation much nicer. Picture captions – let the reader know what is going on in the picture, more information Consistent colours – purple and white are consistently used, makes the presentation nicer. Page numbers – lets the reader know what page they’re on.

10. Double page spread analysis. Columns of text never cross the centre line, if it did it would not be readable and also it would make the presentation messy. Main picture – the main picture represents the genre of the magazine by the clothing, hair and make up of the celebrity. It lets the reader know the topic of the article. Headline – this headline is actually a quote from the article, they used the most controversial quote to attract more customers. The font style represents the genre of the magazine. Stand first – in a different font above the article and introducing the article. Drop cap – shows the reader where the article starts and draws their attention to it. Columns of text – usually around 3/4 columns of text included, easier to read and improves the presentation. Consistent colours – red and black and used the most, which also fits in with the genre of rock. Page numbers – lets the reader know what page they are on.

11. Double page spread analysis. Columns of text never overlap the centreline, if it did it wouldn’t be readable and it would ruin the presentation. Main picture – it shows what the article is going to be about and it also represents the genre well. This image denotes anger, which connotes angry rock music. Headlines – bold, stands out, short and eye catching. Buzz words are used, they are more memorable. The font is sans serif, which is more simple, but easier to read. Drop quotes – out of context, it would be the first thing is reader sees and the most interesting parts of the article are mentioned so it altogether seems more intriguing. Stand first – in a different font above the article and it introduces the article. It would be one of the first thing the customers reads, so it has to be interesting make the reader want to look at it. Text in columns - usually around 3/4 columns of text included, easier to read and improves the presentation. Consistent colours – red and black, which connotes rock music. Page number – let the reader know what page they’re on Banner – the style of it has the effect of it looking like paint, which connotes rock music well. Drop cap – shows the reader where the article starts, attracts their attention to it.