The document discusses establishing a unique selling proposition (USP) for a horror film by using an ordinary family in a relatable household setting, incorporating real home videos to make it realistic, and taking a supernatural subgenre approach. It also outlines a marketing campaign that will create a QR code linking to a mobile app where people can make their own horror clips based on the film, record scary ringtones, and get a discount code for the cinema within an exclusive time period.

1. USP
In order to make our film different from most
other horror films, we have decided to
incorporate the following features in order to
create the film’s USP:
• The use of a ordinary average household and
family – relatable to our viewers (target
audience) and prime location.
• Using real home videos to make it realistic
• Sub genre of supernatural.

2. Marketing USP
• As part of our marketing campaign, we are going to
create a QR code which you scan on most mobile
phones. The code that is scanned creates ‘The
Unseen scene’ app for phones.
• Within the app, people will be able to create their own
horror film clip based on our film. E.g. pick their own
characters
• The app also allows you to record your own voice and
create your own scary ring tone.
• The app will also give you a certain password and if
used in the exclusive time period, it will take 15% off
the price of the film at the cinema.