1. USP
In order to make our film different from most
other horror films, we have decided to
incorporate the following features in order to
create the film’s USP:
• The use of a ordinary average household and
family – relatable to our viewers (target
audience) and prime location.
• Using real home videos to make it realistic
• Sub genre of supernatural.

2. Marketing USP
• As part of our marketing campaign, we are going to
create a QR code which you scan on most mobile
phones. The code that is scanned creates ‘The
Unseen scene’ app for phones.
• Within the app, people will be able to create their own
horror film clip based on our film. E.g. pick their own
characters
• The app also allows you to record your own voice and
create your own scary ring tone.
• The app will also give you a certain password and if
used in the exclusive time period, it will take 15% off
the price of the film at the cinema.