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Are you ready for the time when even more than half of the restaurant consumption happens outside the restaurant? It’s certainly around the corner.
If you have more questions about setting up your cloud kitchen. Ask in the comments and we’ll get back to you.
This presentation talks about the overview of Zomato, product portfolio, PESTEL Analysis, Porter's 5 forces model, business strategy, affiliations, competitor analysis and recommendation to brand as what they can do to increase the market share in future.
Are you ready for the time when even more than half of the restaurant consumption happens outside the restaurant? It’s certainly around the corner.
If you have more questions about setting up your cloud kitchen. Ask in the comments and we’ll get back to you.
Foodie will have much of interest to know about this. A continuous improvement app. Presentation with 98% information about Swiggy. Hope it proves to be useful :-)
Zomato is the almost everyday app for most of us. The major purpose was to show a listing of restaurants. It did a great job and helped define eating out as an “experience” to
common people.
Now Zomato has branched itself to ordering food, which is a totally different paradigm than eating out. This project tries to explore if there are any unsatisfied user needs, catering to which would enhance the experience ordering food.
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The cloud kitchen is a delivery-only restaurant. That means if you are planning to invest in a cloud kitchen startup you have no need to worry about interior, funds, etc. it means you can focus on your food quality, delivery-timings that will give a long-term benefit to your restaurant.
A case study on ZOMATO distribution channel .pptxrajput159m
Here this ppt contains the case study on zomato
for more knowledge and information visit aniisolution.com
In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
Foodie will have much of interest to know about this. A continuous improvement app. Presentation with 98% information about Swiggy. Hope it proves to be useful :-)
Zomato is the almost everyday app for most of us. The major purpose was to show a listing of restaurants. It did a great job and helped define eating out as an “experience” to
common people.
Now Zomato has branched itself to ordering food, which is a totally different paradigm than eating out. This project tries to explore if there are any unsatisfied user needs, catering to which would enhance the experience ordering food.
McDonald's & Consumer behavior by students of Capital University of Science and Technology Islamabad, Learning Objectives of Consumer Behavior chapters in relation with McDonald's company, Analysis of McDonald's that how they are using concepts of marketing and consumer behavior
Different Food Delivery models for successful food delivery business. If you are looking to develop your own food delivery app then get in touch with expert food delivery app developers now.
https://aglowiditsolutions.com/food-delivery-app-development/
A Complete Guide to Cloud Kitchen Business Startup - RestroApp RestroApp
The cloud kitchen is a delivery-only restaurant. That means if you are planning to invest in a cloud kitchen startup you have no need to worry about interior, funds, etc. it means you can focus on your food quality, delivery-timings that will give a long-term benefit to your restaurant.
A case study on ZOMATO distribution channel .pptxrajput159m
Here this ppt contains the case study on zomato
for more knowledge and information visit aniisolution.com
In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
This ppt was made for End Term Project in MBA - 2nd year - 4th Trimester for Human Resource Planning subject. This ppt covers a lot things about Zomato.
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2. • INTRODUCTION TO ZOMATO
• DIRECT COMPETITORS OF ZOMATO
• COMPANY BACKGROUNDS OF ZOMATO AND FOOD PANDA
• BUSINESS MODELS OF ZOMATO AND FOOD PANDA
• STRENGTHS AND WEAKNESS OF ZOMATO AND FOOD PANDA
• PRODUCT DETAILS AND PERFORMANCE OF ZOMATO AND FOOD PANDA
• PAPER PROTOTYPE
• WIREFRAMES
AGENDA
3. Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal
and Pankaj Chaddah. Initially named as “FoodieBay” and was renamed as “Zomato” in
November 2010. It currently operates in 23 countries, including India, Australia, and United
States.
CEO: Deepinder Goyal
Founder: Deepinder Goyal and Pankaj Chaddah
Founded: 2008
Headquarters: Gurgaon, Haryana, IND
Employees: 2000+
Users: 90 million visits monthly
Key People: Deepak Gulati (COO); Gunjan Patidar (CTO)
INTRODUCTION TO ZOMATO
6. ZOMATO VS FOOD PANDA
To do a comprehensive competitive study between Zomato & Food Panda.
Let us see how they stack up against each other on the following parameters.
Parameters ZOMATO FOOD PANDA
MISSION
“Our Mission is to ensure nobody has
a bad meal”
“Bringing good food into your
everyday”
OPERATIONAL LOCATIONS
24 Countries 22 countries
7. ZOMATO VS FOOD PANDA - CONTD..
Parameters Zomato Food Panda
Strategy
Growth Strategy: Entry into new
Markets, Increase Revenue Sources,
Boost Network effects, Faster Customer
acquisition, Natural growth in 16
countries, Acquisitions in 7 countries
Central Strategy: Inbound Creating a
strategy to draw customers and get
them to try 1. Tie up with food
bloggers 2. Give attractive discounts
to first timers 3. Educate the people
on online buying 4. Be the leader in
both organic and inorganic search
results 5. Get influencers to endorse
the site
Funding
•ZOMATO has raised over $243,800,000 in
9 rounds of funding from leading venture
like VY Capitol, Sequoia, Info Edge and
others.
•Latest round was of 20 million from
Sequoia
•Meru Cabs raised over $318,000,000 in
7 rounds of funding from Delivery
Hero, Naspers and others.
•Latest round was 100 million from
Brand Capital
8. ZOMATO VS FOOD PANDA - CONTD..
Parameters ZOMATO FOOD PANDA
CURRENT EMPLOYEES
•1001 to 5000 employees.
•1000 to 6000 employees
FOUNDERS’ PROFILE
Deepinder Goyal
Founder
Graduated with a Mathematics and
Computing degree from IIT Delhi in 2005 and
hails from Muktsar in Punjab.
Pankaj Chaddah
Co-founder
Graduated from Indian Institute of
Technology Delhi (Mechanical Engineering)
in 2007 and hails from Gurgoan, Haryana
Ralf Wenzel
Co-founder & CEO
HTW Berlin University Of Applied Sciences
M.S, International media & computer science
and hails in Berlin,Germany
Benjamin Bauer
Co-founder & CMO
WHU - Otto Beisheim School of
Management(M Sc) and Maastricht University
B.Sc-International Business
9. BUSINESS MODEL OF ZOMATO
Zomato follows a simple business model. While starting afresh in the new city, some number
of people is assigned in each city to a centralised team based out of NCR which processes
and cross- checks the data to confirm the validity. The data is then processed to be put up
on the website. There is a separate team for advertising, which sells the website to the
restaurant owners and attracts them to advertise with Zomato. 95% of the revenues are
earned from advertisements from the local restaurants, while the rest can be attributed to
event ticketing and restaurant booking.
13. ZOMATO VS FOOD PANDA– STRENGTHS & WEAKNESS
Strengths Weakness
ZOMATO
• Users perceive Zomato as ‘Specialty
product’ (Focused only on foods & restaurants)
• High awareness – Top of the mind product
• Global presence – 25 countries – 1.5 million
listed restaurants
• Superior technology and a strong workforce of
over 1200 people
• Asset less business model
• Simple & user friendly interface
• Aggressive and Innovative marketing strategy
• Competition from search engines & other similar
apps means limited growth
• Drastic growth means susceptible to bad content
• Not customized for each target market
• Work inefficiency
• High staff turnover
FOOD PANDA
Quick Delivery •Trained people for making
delivery •International understanding of business
•Better customer support •Wide coverage of
restaurants
Orders only available from restaurants that are
located in the zone of the order placed •Quantity
required for free delivery sometimes, is a bit more for
one person •Has not yet covered all areas in a city
14. ZOMATO VS FOODPANDA – PRODUCT ANALYSIS
Parameter/Platform ios Android Windows Phone
App Downloads Undisclosed 10 - 50 Mil Undisclosed
App Rating 4 4.3 3.4
App Reviews Many bugs Fairly Positive App Crashes Reported
Technology Well Established and renowned operator. App is pretty famous in market.
Functionality
Zomato lets you search for and discover restaurants to eat out at or order in from. Browse through
restaurant menus, photos, user reviews and ratings to decide where you want to eat, and use the
map feature to guide you there.
Design Intuitive design for Restaurant discovery, Item Viewing & ordering.
New Features Improved Food Order flow
User Experience
(Android Perspective) : Not for the delivery part..but as an app which shows us the menu rates Nd
opening hours as well as the rating and pictures of the venue it's very helpful. Please keep it
updated wid the new destinations ...else an amazing all!! I like it !
Zomato
15. ZOMATO VS FOODPANDA – PRODUCT ANALYSIS…CNTD
Parameter/Platform ios Android Windows Phone
App Downloads Undisclosed 10 - 50 Million Undisclosed
App Rating 4+ 4.1 4.0
App Reviews Bugs & Crashes Fair with some bugs Fairly Positive
Technology App works smooth on major platform.
Functionality
You get to choose from the best restaurants nearby you.
You get to discover the widest variety of cuisines.
Design Has a revamped design and UI
New Features Better restaurant and menu discovery, Improved navigation and filters, improved pick up option
User Experience
(Android Perspective) : Ossum!! New Update Is Better .. pick up option available now..
Now We can check our restaurant Once by selecting pick up.. from where we will get
food
Foodpanda
16. User Research Method: User Interview (Exploratory)
Since the objective is to understand the “Pain Point” & “Motivation” of the
Restaurateur to come up with a MVP for a Feature, “Exploratory User Interview” is
the appropriate method of User Research.
User Research Mechanism: One on One interview
User Research Venue: At Restaurants
User Research Candidate: Medium scale Restaurant Owners/ Managers
USER RESEARCH
17. USER RESEARCH OBJECTIVES & HYPOTHESIS
User Research Objective:
• To Understand the Restaurant’s Daily Operation & Staff Details
• To know the Pain Points related to Employee Management of the Medium Sized
Restaurant owners
• Identify their Goals and Motivations related to staff engagement, management,
training and churn
• To know the common technologies the owners/managers depend on
User Research Hypothesis:
Staff Management is one the key challenges for a Medium Sized Restaurant
operation
Minimal – No mechanism currently employed for Employee Training, Management
& engagement
18. USER RESEARCH INTERVIEW QUESTIONS
1. What are the different operations at the Restaurants?
2. Restaurant Operation Times & Shifts?
3. What is Restaurant Staff size?
4. What types of trainings do the staff undergo?
5. What is the current Churn rate of the staffs?
6. What are your staff management challenges?
7. Why do you think you have these issues?
8. What are your staff management goals?
9. What tools do you use?
10. What exactly can you do with these tools?
11. What devices do you and your staff use?
19. USER RESEARCH INTERVIEW: AJITH BHAT (RESTAURANT MANAGER)
1. What are the different services offered at the Restaurants?
Breakfast, Lunch & Dinner (Served + Self served counter)
2. Restaurant Operation Times & Shifts?
Restaurant Operation - 6:30 AM – 10 PM, Shifts – 5 AM – 2PM, 8 AM – 6 PM, 1 PM – 11 PM
3. What is Restaurant Staff size?
2 Managers, 2 Cashiers, 2 Chefs, 7 Waiters, 3 Cleaners, 2 Dishwashers
4. What types of trainings do the staff undergo?
Introductory manual training for Managers & Cashiers
On the Job training for the rest
5. What is the current Churn rate of the staffs?
50% every 6 months for “Managers & Chefs”
30% every 3 Months for the rest
6. What are your staff management challenges?
Some staff have very basic knowledge and it’s hard to make them understand
7. Why do you think you have these issues?
Lack of Trained Staff
8. What are your staff management goals?
Efficient staff management
9. What tools do you use?
POS tool
10. What exactly can you do with these tools?
Menu Management, Billing
11. What devices do you and your staff use?
Cell Phones (Personal), Desktop for POS
20. USER RESEARCH INTERVIEW: JAGDISH SING (RESTAURANT OWNER)
1. What are the different services offered at the Restaurants?
Lunch & Dinner (Served + Delivered), Valet Parking
2. Restaurant Operation Times & Shifts?
Restaurant Operation – 11 AM – 3:30 PM & 7PM – 11 PM, Shifts – 9 AM – 5 PM, 5 PM – 12 AM
3. What is Restaurant Staff size?
2 Managers, 2 Cashiers, 2 Chefs, 2 Cooks, 10 Waiters, 4 Cleaners, 2 Dishwashers, 2 Host, 4 Valet Parking staff, 2 Security
4. What types of trainings do the staff undergo?
Introductory manual training for Managers, Host & Cashiers
On the Job training for the rest
5. What is the current Churn rate of the staffs?
50% every year for “Managers, Host, Cashier & Chefs”
40% every 6 Months for the rest
6. What are your staff management challenges?
Leave & Shift management
7. Why do you think you have these issues?
Its done manually
8. What are your staff management goals?
Efficient staff management
9. What tools do you use?
POS tool
10. What exactly can you do with these tools?
Menu Management, Table Management, Order Management Billing
11. What devices do you and your staff use?
Cell Phones (Personal), Desktop for POS
21. USER RESEARCH INTERVIEW: XAVIER FRANCIS (RESTAURANT OWNER)
1. What are the different services offered at the Restaurants?
Lunch, Dinner, Liquor (Served + Delivered), Valet Parking
2. Restaurant Operation Times & Shifts?
Restaurant Operation – 11 AM – 3:30 PM & 7PM – 11 PM, Shifts – 9 AM – 5 PM, 5 PM – 12 AM
3. What is Restaurant Staff size?
2 Managers, 2 Cashiers, 2 Chefs, 3 Cooks,2 Bar attenders, 1 Busser, 12 Waiters, 6 Cleaners, 4 Dishwashers, 4 Host, 6 Valet Parking staff, 2
Security
4. What types of trainings do the staff undergo?
Formal training for Managers, waiters, Host & Cashiers
On the Job training for the rest
5. What is the current Churn rate of the staffs?
30% every year for “Managers, Host, Cashier & Chefs”
30% every 6 Months for the rest
6. What are your staff management challenges?
Employee Training, Leave, Shift management & Communication
7. Why do you think you have these issues?
Manual Process
8. What are your staff management goals?
Efficient staff management
9. What tools do you use?
Hotel Management software
10. What exactly can you do with these tools?
Menu Management, Table Management, Order Management Billing
11. What devices do you and your staff use?
Cell Phones (Personal), Desktop for POS, Tablets for Orders
22. USER RESEARCH INSIGHTS
1. Restaurants offering different varieties of services have different shift timings &
types of staff employed
2. Most of the restaurants have minimal training for higher level of staff & no
training low level staff
3. Employee Churn Rate is higher in general, Higher in Low level employees
compared to Higher level employees
4. Leave, Shift management & employee competency are the top issues faced by
restaurant in Employee management.
5. Tools are primarily used for Billing followed by “Menu Management, Table
Management, & Order Management”
6. Desktop are typically used at POS, Tablets for Orders in high-end restaurants &
almost all employees have cell phones
23. USER RESEARCH ACTIONABLE INSIGHTS
1. Need “Employee Management module” (EMM) in addition to existing “POS”
capability
2. EMM should support different types of Staff types to suit all type of restaurants
3. EMM should have ability for Restaurant to define Operational Time & Multiple
Shift times
4. Ability to Add Staff in the tool
5. Ability to Assign staff to shifts
6. Ability to Assign Staff to Tables
7. Ability to Mark & View Staff Attendance
8. Communicate Shift timing (At the time of assignment or on change) to the staff
via SMS
9. Communicate attendance details to staff (Attendance for the month, when
marked absent) via SMS
24. MVP FEATURES
Dashboard
• Number of active tables
• Number of active staff for the shift
(Per staff category)
• Staff-table allocation
• Staff-online order allocation
Shift Management
• Set Restaurant Operational Hours
• Shift creation
• Shift calendar
• Shift Scheduling
• Monthly/Weekly views
Staff Management
• Create/ Manage Staff Types
• Create/ Manage Staff
• Staff-table allocation
Attendance Management
• Mark Attendance
• Leave calendar
