Petpooja is a restaurant billing and delivery software company. They conducted a survey of 50 restaurants in Vadodara to assess the feasibility of their software. They found that 30 restaurants were willing to try the free Petpooja software. Key features missing from other software like live updates and mobile reports were attractive. However, some restaurants preferred their current software due to familiarity or a need for improved inventory management which Petpooja lacks. The study concluded the software could succeed with improvements and strong promotion given the opportunity in the market.

1. Petpooja Billing Software
Providing Marketing Strategies
In Restaurant Sector
Guided by:- Dr. Abhinav singh Submitted by:- Ritesh bhadoria
(Associate Professor) Enrollment no. :- 147280592004

2. INTRODUCTION
 “A restaurant is an establishment that serves prepared food and beverages to
be consumed on the premises.
 The term covers a multiplicity of venues and a diversity of styles of cuisine.”
 Restaurant means a business whose principal purpose is the sale of food or
beverage served in paper, plastic or other disposable containers for immediate
consumption inside, outside or away from the building, including businesses
that provide delivery of food for immediate consumption.
 In the restaurants, products and suppliers are used on a “first-in, first- out”
basis to ensure freshness.

3. COMPANY PROFILECOMPANY PROFILE
PetPooja is a part of ‘Prayosha food services Pvt. Ltd’. It is a multi restaurant delivery service
operating through call center and web site that links individuals and companies with the best local
restaurants.
It is launched by the professionals who have more than 7 years of experience in service industry and
having wide range of experience from supply chain, operations, financial modeling, venture
capital, customer relations, vendor management, business process engineering, retail
management, people management and so on.
PetPooja is associated with almost all major restaurant in Ahmadabad and also tie up with large
corporate.
We are one stop solution for any food from any restaurant for corporate and retail customer and
delivery solution for the restaurants
Petpooja is one of its kind of multi restaurant home delivery service for food.
As happens in most of the cases, we also started with idea and working hard to make this idea into
an organization that will always delivers happiness.
And as with any ambitious small company, we want to not just become big but want to rule the
world.

4.  Vision:-Vision:-
 Making Petpooja greatest brand ever in the food industry.
 Mission:-Mission:-
 Delivering Happiness to our customers.
 Passion:-Passion:-
 We have a undying passion for food and related services!
 People:-People:-
 We are combination of Engineers, Foodies and Management professional!!

5. WHY PETPOOJA IN VADODARA?WHY PETPOOJA IN VADODARA?
 Petpooja comes Vadodara for the purpose of Bring all
the restaurant on a single IT platform with a Billing
platform cum web based portal.
 This portal is helpful for both manager as well as owner.
 Manager can make the bill and get report through it.
 Owner can get live update of restaurant through it.

6. OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY
 Primary objectivePrimary objective:
 Awareness and acceptance of Petpooja software among restaurant owner in
Vadodara.
 Secondary objective:Secondary objective:
 Cost paid for the billing software by the restaurants owners.
 To know the available billing software use by the restaurants owners in the
market.
 To know the feature of billing software available in the market.
 To know the restaurants owners willingness for Petpooja software provided by
petpooja.
 To know the reason for not accepting the Petpooja software by the restaurant
owner in the market.

7. RESEARCH METHODOLOGYRESEARCH METHODOLOGY
 Statement of problem:Statement of problem:
 Is this Petpooja software is acceptable by Restaurant owners?
 What is the attitude of restaurants owner`s towards this software?

Research Design:Research Design:
 Descriptive research was undertaken by using survey method. A structure
questionnaire was designed and given to respondents to elicit specific
information. This method has several advantages.
 First the questionnaire is simple to administer.
 Second the data obtained are reliable because the responses are limited to
the alternatives used.
 Finally coding, analysis and interpretation of data are relatively simple.

8. • Data Source:-Data Source:-
• Primary data : Questionnaire
• Secondary data : Company website, internet.
 Sampling Plan:-Sampling Plan:-
• Population : Restaurants owners.
• Sampling Area : Vadodara
• Sampling Size : 50 Restaurants (list of
restaurants provided by the
company)
• Sampling method : Convenience sampling
• Research instrument : Questionnaire

9. DATA ANALYSIS & INTERPRITATION
Solutions Cheliya
group
Smart
Restaurant
Gatti Soft any other
33 17 11 13 26
•Which billing software you are using?
⧠ Solutions ⧠ Cheliya group⧠ Smart Restaurant ⧠ Gatti Soft ⧠ any other Specify
33%
17%11%
13%
26%
Solution
cheliyagroup
Smart Restaurant
Gatti soft
Anyother

10. Below 20000 21000-30000 31000-45000 Above 45000
3 3 11 33
•How many rupees you are willing to pay/are paying for your software?
⧠ below 20000 ⧠ 21000-30000 ⧠ 31000-45000 ⧠ above 45000
6% 6%
22%
66%
below20000 21000-30000 31000- 45000 above45000

11. Onetime payment A. M. C.
44 6
•How you purchase your software?
⧠ Onetime payment ⧠ A. M. C.

12. Yes No
50 00
Yes No
50 00
•The following feature are offered by
Petpooja is it offer by your software
4.1 Free software
0 20 40 60
yes
no
4.2 Live update
0
10
20
30
40
50
yes
No

13. Yes No
50 0
Yes No
17 33
4.3 Item available on web portal in a single
click
100%
0%
Yes
NO
4.4 IT support free (24*7)

14. Yes No
50 00
Yes No
50 00
4.5 Update of currant sales on mobile
in a Graphical form.
0 20 40 60
yes
no
4.6 KOT management
0
50
yes
No

15. Yes No
47 3
Yes No
42 08
4.7 Billing with Generation of report
94%
6%
yes no
4.8 Export of report in excel
0
50
yes
No

16. Yes No
00 50
4.9 Improve your business by providing your Menu to home delivery service
provider
0 10 20 30 40 50 60
yes
no

17. Yes No
30 20
•If the Petpooja is available for free, are you willing to go for Petpooja?
⧠ yes ⧠ No

18. Sr. No. Reasons Numbers
1. Good relationship with
Old software provider
3
2. Just invest money on
new software
9
3. It`s onetime payment, &
satisfied With service
6
4. Own software and IT
support
4
5. Need cost management
& recipe management
3
6. Become familiar with
old one and not want to
change it.
5
7. Need inventory
management
18
•If No, Please tick mark the following

19. FINDINGS
 All the restaurant does not have features like free software, live update, KOT
management, Improve your business by providing your Menu to home delivery
service provider, update on mobile, and report export on excel sheet etc. which is
provided by Petpooja software.
 30 restaurants are ready for this kind of software and tie up with petpooja. All of
them also think that they are at benefit side as they will get more sales without any
marketing of the restaurant or the product.
 18 restaurants have requirement of inventory management, and 3 restaurants has
required for Cost management and Recipe management.
 The entire Restaurant has paid money for getting software.
 59% of the restaurants owners are paid above 45000 money for the software.
 Majority (i.e.33) of the restaurants owners are Use Solution software for the billing
purpose.
 Petpooja software gets good acceptance among the restaurants owners in the market.

20.  After surveying the restaurants now we can conclude that this software is
feasible and it can fill the niche market place in the food services industry
in Gujarat and India
 It is advisable for the company to make improvement like Inventory
management, Recipe management, Multiple KOT, Cost management, and
Report.
 For this kind of business, success is highly depends upon the restaurants
and relationship with them.
 Small and local good restaurants must be added through this software. As
they are interested to joint.
 As the concept and company itself is very new to market, they must focus
highly on the very active promotional activities to create brand awareness
in the market.

21. CONCLUSION
 After doing the feasibility study of new brand we knew that this kind of new
concept is totally feasible and even welcomed by restaurants.
 As Petpooja software is very new concept in the restaurant industry in Gujarat and
India, there are many opportunity and also many problems are there to be faced by
company. From the survey we came to know that many restaurants are Rigid they
don’t want to change their software in spite of free. So it may be difficult for
Petpooja to tie up with them.
 From this study we knew that it is feasible, but to make it run successfully
company need to concentrate actively upon brand and services provided by them.
 In spite of being very new company with totally new concept, after starting
marketing of Petpooja software, petpooja has tie upped with almost all good
restaurants of Vadodara.

22. LEARNING
 From this summer internship project I Have get exposer about the
Restaurant Industry.
 I learned about the billing software use in Restaurants Industry.
 I also learned how to marketing and how to sell the product.
 I am able to know from my summer internship project that how the
survey gets undertaken.
 It helps me to understand that how the actual Research is done.

23. REFERENCES
http://www.equitymaster.com/research-it/sector-
info/hotels/Hotels-Sector-Analysis-Report.asp
www.petpooja.co.in
www.wikipedia.org
 http://restaurants.mapsofindia.com
www.mcdonaldsindia.com
www.pizzahut.co.in
www.webdhaba.com