PPT Zomato Case Study.pptx
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Zomato implemented several solutions to address challenges with riders and restaurant partners rejecting food delivery orders. To improve rider retention and order fulfillment, Zomato introduced new salary and incentive plans that provided riders with a weekly salary and bonuses based on the number of deliveries and customer reviews. This increased average rider salaries. Zomato also displayed disclaimers on the customer app when restaurants marked items as out of stock or expected increased delivery times to improve the customer experience when orders were rejected. These changes helped reduce order rejection rates by approximately one percent within one week.
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Zomato Case Study-DM
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
Zomato
Zomato is an online restaurant guide and food delivery platform founded in 2008 in Delhi, India. It provides information on and reviews of restaurants, including menu images. Zomato's mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide better experiences. While Zomato is present in over 23 countries, its vision is to help users find a great place to eat anywhere in the world. The company generates revenue through restaurant advertising on its platform and food delivery services.
zomato
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and user reviews. Zomato targets young urban customers who enjoy ordering food online rather than cooking. It has established a strong brand through social media marketing campaigns. The company has expanded to over 24 countries with over 9,000 employees serving 1.5 million restaurants and 120 million users per month.
Zomato presentation
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Zomato presentation
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
Swiggy
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
Marketing strategy of zomato
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Marketing Stratego of Zomato
The PPT contains all the marketing strategies, marketing mix, positioning, promotional events, situational analysis of Zomato
Recommended
Zomato Case Study-DM
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
Zomato
Zomato is an online restaurant guide and food delivery platform founded in 2008 in Delhi, India. It provides information on and reviews of restaurants, including menu images. Zomato's mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide better experiences. While Zomato is present in over 23 countries, its vision is to help users find a great place to eat anywhere in the world. The company generates revenue through restaurant advertising on its platform and food delivery services.
zomato
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and user reviews. Zomato targets young urban customers who enjoy ordering food online rather than cooking. It has established a strong brand through social media marketing campaigns. The company has expanded to over 24 countries with over 9,000 employees serving 1.5 million restaurants and 120 million users per month.
Zomato presentation
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Zomato presentation
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
Swiggy
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
Marketing strategy of zomato
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Marketing Stratego of Zomato
The PPT contains all the marketing strategies, marketing mix, positioning, promotional events, situational analysis of Zomato
All about Zomato
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Swiggy .. case study
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Zomato
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
Zomato
Detailed description of Zomato's journey to be one of the best restaurant search & discovery website/mobile app in India, and globally
Zomato case study v1.0 20 7-2015
Zomato is an Indian startup that operates a global restaurant discovery platform. It began in 2008 in New Delhi, India as a website collecting restaurant menus. It has since expanded to over 21 countries. Zomato provides comprehensive menus, reviews and contact details for over 384,000 restaurants worldwide. For its expansion to London in 2013, Zomato worked with London & Partners to find office space, recruit staff, and gain market intelligence. With their help, Zomato launched its London operations within 3 months and had over 16,000 restaurants listed within 6 months. Zomato's successful global expansion strategy has been driven by its focus on building a strong content platform and social media presence.
Swiggy
Swiggy was founded in 2014 in Bengaluru and has since expanded to become India's largest food delivery platform. It operates an online food ordering and delivery service, connecting customers to restaurants. Swiggy uses a commission-based business model, earning revenue primarily from fees charged to restaurant partners. It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1.3 billion. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform.
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This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
Swiggy Marketing strategy
Swiggy is an online food delivery platform headquartered in Bangalore, India. It was founded in 2014 and connects customers to restaurants through its platform and fleet of delivery personnel. Swiggy generates revenue through commissions from partner restaurants and delivery charges paid by customers. It competes with companies like Zomato, Foodpanda, UberEats and Innerchef. Swiggy aims to provide faster and more reliable delivery compared to competitors through its trained workforce and no minimum order policies.
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Zomato startup of india by sneha arora
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
How swiggy works ppt
Swiggy is an Indian food delivery startup based in Bangalore. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and Sriharsha Majety. The platform connects customers to restaurants and allows them to order food for delivery or takeaway online or through a mobile app. When a customer places an order, Swiggy's algorithm assigns a delivery executive and calculates the best route based on real-time factors like traffic and restaurant wait times. The food is then delivered to the customer, with Swiggy charging a delivery fee on some orders. The company aims to become the leading food delivery marketplace in India by expanding its service and increasing its market share and brand awareness.
Swiggy _MBA Marketing Assignment
This is an MBA Marketing Survey Assignment report on Swiggy online food delivery app. That has a different kind of data and analysis.
Presentation of comparative study between SWIGGY and ZOMATO
This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
From Zero to Zomato
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
ZOMATO
Consumer services first emerged when division of labor became commonplace and limited people's knowledge, creating a need for services to support products. Major developments include Alexander Graham Bell patenting the telephone in 1876, enabling remote customer support, and the rise of internet-based customer service tools starting in the 1980s. Zomato originated in India in 2008 and has since grown to provide restaurant listings and food delivery services to over 24 countries, reaching over 1.5 million restaurant listings and $2 billion in annual sales by 2020 through expanding its city coverage and acquiring competitors. While online food delivery remains unprofitable due to high costs, Zomato has pursued strategies like cloud kitchens and reducing discounts to eventually become profitable as the market continues growing
Zomato Success Story - Success Story of Zomato
The success story of Zomato shows that hard work and determination to make it big will lead to achieving desired goals. Food is the prime mover for anyone across the globe. Of course, there are many people who yearn for food and to taste a variety of cuisines that are available. The furtherance in the technology has paved a way for the creation of many innovations and it is no less to mention that food delivery app development is one among them.
From zero to zomato in five years
what is zomato?:zomato is just online restaurant guide which helps to know best restaurants to dine out
reasons behind their success:first mover advantage means when zomato entering to market there is no app which works like zomato soo they thought that they gained the advantage of first mover
strong content platform:zomato maintaining strong data base of various restaurants they listed 100000+restaurants and they are keep updating for every three months
efficient employees:for any company employees are important like they r key holders zomato took some measures while they employing them mainly look for attitude,ethics,discipline,skill
good rating mechanism:zomato rate restaurants based on customer/user reviews
strategies:
financial strategy: their main source of funding is from info edge and their main source of revenues from adds which appear on zomato site
marketing strategy:they only depend on word of mouth publicity rather than other medium they also use seo,sem
growth strategy:zomato though that delhi is not only market so after success of zomato they spread over india
globalization :after the india zomato rising to abroad now it serving in 12 countries it is serving as joint venture in london with table top
PPT ON SWIGGY
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on generating more revenue through commissions, faster serving times with trained personnel, and greater marketing through social media campaigns and influencer marketing.
pptzomatocasestudy-220911072928-d16644b0 (1).pdf.pdf
Zomato is launching cloud kitchens to empower millennials with affordability, accessibility, and quality. This will allow more restaurants and delivery-only brands to join Zomato's platform. Zomato faced challenges with rider retention due to inconsistent salaries and lack of incentives. They addressed this with a new weekly salary structure and delivery-based incentives. Zomato also struggled with restaurants rejecting delivery orders, creating poor experiences for customers and damaging trust. They combated this by adding order status disclaimers and temporarily disabling restaurants' ability to receive new orders.
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All about Zomato
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Swiggy .. case study
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Zomato
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
Zomato
Detailed description of Zomato's journey to be one of the best restaurant search & discovery website/mobile app in India, and globally
Zomato case study v1.0 20 7-2015
Zomato is an Indian startup that operates a global restaurant discovery platform. It began in 2008 in New Delhi, India as a website collecting restaurant menus. It has since expanded to over 21 countries. Zomato provides comprehensive menus, reviews and contact details for over 384,000 restaurants worldwide. For its expansion to London in 2013, Zomato worked with London & Partners to find office space, recruit staff, and gain market intelligence. With their help, Zomato launched its London operations within 3 months and had over 16,000 restaurants listed within 6 months. Zomato's successful global expansion strategy has been driven by its focus on building a strong content platform and social media presence.
Swiggy
Swiggy was founded in 2014 in Bengaluru and has since expanded to become India's largest food delivery platform. It operates an online food ordering and delivery service, connecting customers to restaurants. Swiggy uses a commission-based business model, earning revenue primarily from fees charged to restaurant partners. It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1.3 billion. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform.
Financial Turnaround Of ZOMATO
The story of how Zomato turned around its financial. This presentation explain the steps undertaken by the company to reverse its losses.
Zomato Presentation for Strategic Management
This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
Swiggy Marketing strategy
Swiggy is an online food delivery platform headquartered in Bangalore, India. It was founded in 2014 and connects customers to restaurants through its platform and fleet of delivery personnel. Swiggy generates revenue through commissions from partner restaurants and delivery charges paid by customers. It competes with companies like Zomato, Foodpanda, UberEats and Innerchef. Swiggy aims to provide faster and more reliable delivery compared to competitors through its trained workforce and no minimum order policies.
Swiggy Market Analysis
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Zomato startup of india by sneha arora
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
How swiggy works ppt
Swiggy is an Indian food delivery startup based in Bangalore. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and Sriharsha Majety. The platform connects customers to restaurants and allows them to order food for delivery or takeaway online or through a mobile app. When a customer places an order, Swiggy's algorithm assigns a delivery executive and calculates the best route based on real-time factors like traffic and restaurant wait times. The food is then delivered to the customer, with Swiggy charging a delivery fee on some orders. The company aims to become the leading food delivery marketplace in India by expanding its service and increasing its market share and brand awareness.
Swiggy _MBA Marketing Assignment
This is an MBA Marketing Survey Assignment report on Swiggy online food delivery app. That has a different kind of data and analysis.
Presentation of comparative study between SWIGGY and ZOMATO
This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
From Zero to Zomato
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
ZOMATO
Consumer services first emerged when division of labor became commonplace and limited people's knowledge, creating a need for services to support products. Major developments include Alexander Graham Bell patenting the telephone in 1876, enabling remote customer support, and the rise of internet-based customer service tools starting in the 1980s. Zomato originated in India in 2008 and has since grown to provide restaurant listings and food delivery services to over 24 countries, reaching over 1.5 million restaurant listings and $2 billion in annual sales by 2020 through expanding its city coverage and acquiring competitors. While online food delivery remains unprofitable due to high costs, Zomato has pursued strategies like cloud kitchens and reducing discounts to eventually become profitable as the market continues growing
Zomato Success Story - Success Story of Zomato
The success story of Zomato shows that hard work and determination to make it big will lead to achieving desired goals. Food is the prime mover for anyone across the globe. Of course, there are many people who yearn for food and to taste a variety of cuisines that are available. The furtherance in the technology has paved a way for the creation of many innovations and it is no less to mention that food delivery app development is one among them.
From zero to zomato in five years
what is zomato?:zomato is just online restaurant guide which helps to know best restaurants to dine out
reasons behind their success:first mover advantage means when zomato entering to market there is no app which works like zomato soo they thought that they gained the advantage of first mover
strong content platform:zomato maintaining strong data base of various restaurants they listed 100000+restaurants and they are keep updating for every three months
efficient employees:for any company employees are important like they r key holders zomato took some measures while they employing them mainly look for attitude,ethics,discipline,skill
good rating mechanism:zomato rate restaurants based on customer/user reviews
strategies:
financial strategy: their main source of funding is from info edge and their main source of revenues from adds which appear on zomato site
marketing strategy:they only depend on word of mouth publicity rather than other medium they also use seo,sem
growth strategy:zomato though that delhi is not only market so after success of zomato they spread over india
globalization :after the india zomato rising to abroad now it serving in 12 countries it is serving as joint venture in london with table top
PPT ON SWIGGY
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on generating more revenue through commissions, faster serving times with trained personnel, and greater marketing through social media campaigns and influencer marketing.
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Presentation of comparative study between SWIGGY and ZOMATO
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pptzomatocasestudy-220911072928-d16644b0 (1).pdf.pdf
Zomato is launching cloud kitchens to empower millennials with affordability, accessibility, and quality. This will allow more restaurants and delivery-only brands to join Zomato's platform. Zomato faced challenges with rider retention due to inconsistent salaries and lack of incentives. They addressed this with a new weekly salary structure and delivery-based incentives. Zomato also struggled with restaurants rejecting delivery orders, creating poor experiences for customers and damaging trust. They combated this by adding order status disclaimers and temporarily disabling restaurants' ability to receive new orders.
Study of selection and recruitment process of Zomato
This document provides a project report on Zomato's selection and recruitment process. It includes an introduction to Zomato and its history and operations. The objectives of the selection process are described as hiring the best employees who fit the company culture. The report also includes a SWOT analysis and findings from the process, such as the popularity of social media marketing and mobile apps. Suggestions are provided like increasing exclusive partners and improving delivery.
Zomato
1) Zomato was founded in 2008 by Deepinder Goyal as an online restaurant guide called Foodiebay that provided menus and reviews.
2) It expanded to become one of India's largest food delivery companies serving over 42,000 restaurants across 12 countries.
3) However, Zomato faced challenges with rapid expansion including losing focus on its core services, inefficient data protection, and shutting down operations in some cities due to poor demand. Investing more in security, research, and stabilizing existing markets could have helped.
Analysis on Zomato
Zomato is an Indian food delivery and restaurant discovery platform operating in over 24 countries. It has over 100 million monthly active users. The company was founded in 2008 and is headquartered in Gurgaon, India. Zomato operates in a largely oligopolistic market structure with a few major competitors like Swiggy, Uber Eats, and Foodpanda. It has experienced exponential growth in orders, reaching over 38 million orders per month in 2019. However, Zomato also faces challenges like price optimization, managing costs, understanding local markets, competitive pressures, and maintaining relationships with restaurants.
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ZomatoPPT.pptx
Zomato was founded in 2008 in Delhi, India as FoodieBay and was later renamed Zomato in 2010. It is an online food ordering and restaurant discovery platform that operates in over 10,000 cities across 23 countries. Zomato's mission is to ensure that nobody has a bad meal by helping users discover great places to eat and enabling restaurants to provide better experiences. While currently used by millions daily in India, Zomato's vision is to help users find good places to eat anywhere in the world. The company generates revenue through business-to-customer offerings like food delivery and restaurant listings as well as a business-to-business product called Hyperpure.
Zomato
Zomato started in 2008 as Foodiebay, a website that listed restaurant menus to help employees save time waiting in the office canteen line. It evolved to become Zomato, allowing users to search for restaurants, read reviews from peers, and filter search results. Zomato expanded internationally and developed online ordering and food delivery services. Its success is attributed to its first mover advantage in India, robust profitable business model, strong leadership and ambitious team, continuous innovation, strategic fundraising, and ability to adapt to competition like Swiggy.
Zomato revenue analysis
Zomato is an online restaurant discovery and food ordering service founded in 2008 by IIT Delhi graduates Deepinder Goyal and Pankaj Chaddah. It operates in over 23 countries providing information on over 42,000 restaurants. Restaurant advertising makes up 72% of Zomato's revenue, while its losses have increased 262% as it invests in online food delivery. Zomato has made several acquisitions to expand its services and acquired companies include Urbanspoon and NexTable.
SWIGGY REPORT food industry information.pptx
The document discusses online food ordering in India through the company Swiggy. It outlines Swiggy's objectives to investigate customer satisfaction with online food ordering and how it has changed food habits. It describes Swiggy's founders and their background, and how Swiggy has grown significantly since its founding in 2014 by addressing challenges like inconsistent food quality and expanding to over 500 cities. The conclusion is that online food ordering allows people to enjoy restaurant cuisine at home comfortably.
INDIAN STARTUP - ZOMATO & PAYTM
Paytm is India's largest e-commerce company founded in 2010 by Vijay Shekhar Sharma, reaching over 200 million users through its easy interface and support during India's demonetization. Zomato is an online restaurant discovery and food ordering platform founded in 2010 by Deepinder Goyal and Pankaj Chaddah, spreading to 23 countries with over 14 lakh listed restaurants and 2 crore monthly visitors. Both companies face challenges around hiring talent, spam control, and maintaining their competitive positions, which they address through innovations like Paytm Bank and Mall and Zomato's use of food bloggers for reviews.
Zomato
Zomato is an Indian startup that began as an online platform for finding restaurant menus and reviews called Foodiebay. It has since expanded to 24 countries and processes over 21 million monthly food orders in India alone. After acquiring other food delivery companies, Zomato's revenue from food ordering increased from 35% to 65%. While growing significantly, Zomato has also faced security breaches exposing user data and controversies over religious preferences of delivery workers. Currently valued over $2 billion after several rounds of funding, Zomato continues developing new products and addressing challenges from competitors in the online food delivery market.
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GoApe is proposing a new online food delivery business model that aims to address issues in the farming, restaurant, and delivery industries in Malaysia. It will link farmers directly to restaurants to reduce costs, and use electric bikes for deliveries to reduce emissions. GoApe sees opportunities in Malaysia's growing online delivery market, which reached $91 million in 2018. It also aims to convert some of the estimated 90,000 restaurants that do not currently offer online delivery. GoApe believes its green and cost-effective approach can gain market share in major cities with over 10 million potential customers.
A case study on ZOMATO distribution channel .pptx
Here this ppt contains the case study on zomato
for more knowledge and information visit aniisolution.com
In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
Digital marketing final
Zomato is a leading restaurant discovery and food delivery platform founded in 2008. It operates in 24 countries with over 1 million restaurants listed on its platform across more than 10,000 cities globally. Some of Zomato's key competitors include Swiggy and Uber Eats. On social media, Zomato has 154k Twitter followers, 1.9 million Facebook followers, and 600k Instagram followers. The company had 32.1 million monthly active users in fiscal year 2021.
Marketing plan for a new android app
These slides were created under a marketing management internship under Prof. Sameer Mathur from IIM Lucknow.
Business analytics in Zomato food chain
Zomato collects large amounts of data from its mobile app, website, user locations and search histories to provide restaurant information and online ordering services. It uses tools like Google Analytics, Excel and Tableau to analyze data on sales patterns, customer preferences and operational efficiency. This allows Zomato to improve its services and target advertising, which generates most of its revenue. The collection and analysis of user data is essential to Zomato's growth and business model.
Zomato case study
Zomato is an Indian startup that began as FoodieBay in 2008 and is now one of the world's largest foodtech companies. It was founded by Deepinder Goyal and Pankaj Chaddah, who met while working at Bain & Company. They realized the potential for an online restaurant guide while waiting in long lines at their office cafeteria. FoodieBay launched and gained popularity before being renamed Zomato in 2010. Zomato has since expanded to over 24 countries and lists more than a million restaurants globally. Through numerous funding rounds, Zomato has raised over $2 billion and achieved a valuation of $14 billion, becoming a major Unicorn startup success story out of India
Restaurant in Up Market- PA PA YA
Industry Overview
The Restaurant
Promotions
Customer Acquisition & Retention
Customer Analytics
Strategies
Case Study on ZOMATO.pptx
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It is currently available in 24 countries across over 10,000 cities. The document discusses Zomato's growth from a home project in Delhi to becoming one of the largest food aggregators globally. It provides an overview of Zomato, including key details about its founding, expansion across India and vision of enabling better food access. The SWOT analysis identifies Zomato's strengths in innovation and financial leverage, and weaknesses in limited growth due to competition. Opportunities include global expansion and increasing internet usage. Threats include intense competition from rivals.
Similar to PPT Zomato Case Study.pptx (20)
pptzomatocasestudy-220911072928-d16644b0 (1).pdf (1).pdf
pptzomatocasestudy-220911072928-d16644b0 (1).pdf (1).pdf
pptzomatocasestudy-220911072928-d16644b0 (1).pdf.pdf
pptzomatocasestudy-220911072928-d16644b0 (1).pdf.pdf
Study of selection and recruitment process of Zomato
Study of selection and recruitment process of Zomato
Market Research: Personal Selling for Online Food Business
Market Research: Personal Selling for Online Food Business
PPT Zomato Case Study.pptx
- 1. Zomato Cloud Kitchens : Empowering Millennials with 3E’s Dr. Arpita Srivastava and Ms. Radhika Malhotra
- 3. ZOMATOHELPS!
- 4. • Online restaurant search and discovery service • Website founded in 2008 by Deepinder Goyal and Pankaj Chadda • Formerly known as foodiebay.com until 2010. Renamed to Zomato as the earlier name contained ebay in it History of Zomato
- 8. “Assortment, Affordability, Accessibility and Quality – it is about being a part of every value in the food chain and being a complete food business,”
- 10. Challenges @ ZOMATO Scarcity of Sufficient number of Riders Captive Delivery fleet required for efficient delivery. Restaurants on Zomato Platform are rejecting Food Delivery Orders.
- 11. Problems • Inconsistency • Withdrawal • Salary Structure • Consumer Engagement Challenge 1 : Riders @ Zomato Solution • New Salary and Incentive Plans • Weekly Salary • Log In Duration • Consumer Review
- 12. Salary and Incentive Plan Permanent Rider (Pay Roll) : 10 Hrs Log in per week irrespective of order received or not ……………………..Rs. 2,500 Incentive Rs. 20 per order + Rs. 5 on rating basis by consumer No. of Delivery Incentives = ex. Target of 18 delivery in a day If 11 delivery …………….. Rs. 100 extra incentive 12 delivery ………..Rs. 250 extra incentive 18 Delivery ………Rs. 500 extra incentive
- 13. Many food delivery ‘executives’ now earn between Rs 40,000 and Rs 50,000 per month, compared with Rs 18,000 to Rs 20,000 previously.
- 15. • Zomato earn about Rs 4,500 per 60-hour week in cities like Mumbai. • Orders delivered per executive have slipped to12-15 a day from 18-20 previously because the fleet size has increased. Result “The switching costs for delivery boys across food delivery platforms are fairly low, unlike ride hailing. With Zomato vying for leadership across multiple markets, the high salaries at present can turn viable as utilization will increase with penetration,” said Ujjwal Chaudhry, engagement manager at Red-Seer Consulting. Read more at: //economictimes.indiatimes.com/articleshow/65142563.cms?utm_source=contentofinter est&utm_medium=text&utm_campaign=cppst
- 20. Problems • 200 thousand online orders to be placed in India every day. • Order rejection by the restaurants was a very poor experience for all three parties. The already hungry customer not only lost on the food, but also on time. They were then hungry AND frustrated. The restaurant and Zomato lost not only the business but also the trust of the customer. Challenge 2 : Restaurant partners Rejecting Food Delivery Orders @ Zomato Solution • Show a disclaimer over on the customer app. • Item out of stock • Increased delivery time disclaimer on customer app Previously taking the restaurant offline for a certain time, so that they get no new orders
- 22. Rejection flow for when items marked out of stock….
- 24. With in One week ZOMATO was able to bring rejections down by approximately one percent. Decrease in chatter on the customer support’s “Delayed Order” channel was attributed to increase in timely deliveries.
- 25. Story is not completed yet ….
- 30. SUMMARIZING BESTPRACTICES PUT CUSTOMERS FIRST • Product team overpowers • Focus in website on products than on advertisements GET PERSONAL WITH FEEDBACK • Real Person write back • Not sticking to the automated mail culture CUSTOMER SERVICE AS CORE STRENGTH • Best people manning the queries • Understanding the business intelligence behind customer service BE EMOTIONAL • Customers will only care for product if you do • Changed product tagline from “India’s #1 online restaurant guide” to “Discover more places to eat around you”.
- 32. THANKYOU.