The document summarizes Rajdip Mitra's design portfolio and includes summaries of several case studies. The case studies describe products or services designed to solve specific problems, including a meal delivery platform called BiteRite that aimed to increase subscription renewals and meal consumption. Another case study outlined a chatbot designed for retailers to help manage inventory levels and place reorders. A third case study discussed redesigning the ICICI Bank money management app to improve the user experience and make the product more useful and engaging for customers.

1. Rajdip Mitra
UX Deisgn LeadR M
Design Portfolio
Selected Samples

2. Case Studies

3. Platform: Desktop, mobile

4. PRODUCT BRIEF
BiteRite is a subscription based meal dealivery platform, based on medical condition of the user. User need to visit
Nutritionist and based on your BMI and BMR report Nutritionist will suggest the appropriate meal plan.
PROBLEMS WE ARE TRYING TO SOLVE
1. Users are not renewing the subscription.
2. Subscribed users are not taking the meals.
3. Despite of all promotional activities it was failed to make an impact.
4. BiteRite was unable to inspire people to accept a Nutritious Lifestyle.
WHO ARE THE USERS OF THE SITE:
Primary Audience: Medical patients.
Secondary Audience: Health Enthusiast,Non-Customers and ex-customers

5. CONDUCTING INTERVIEWS
We spoke to the protential users of BiteRite, Hospitals, nutritionists, and try to understnd whats are probelms they are
facing using BiteRite.

6. INTERVIEWS OUTCOME
dishes
Introduced
Health
entire
before
display
for food services.
These are the list of changes we have made which impacted on there
users also it has incresed the active user base rapidly.
There
nutritionists,
entire
to a health app.

7. LOWFRIDIITY WIREFRAME

8. VISUAL DESIGN

9. Case Studies
Chat Commerce

10. Platform: Mobile

11. PRODUCT BRIEF
Created a chat bot for maintain retailers inventory and help them to place orders in one click. Display all the out of stock
and low stock product which will help the retailers to maintain their business shamelessly . Also help the retailers to display
a combination of pull and push products.
PROBLEMS WE ARE TRYING TO SOLVE
1. Increase frequency of orders.
2. Hashelfree stock maintain .
3. Increase the efficiency of inventory management.
4. Decrease the manual effort.
5. Mix the pull and push product.
WHO ARE THE USERS OF THE PRODUCT:
Target Audience: Large Retailer.

12. INTERVIEW WITH RETAILERS AND ON GROUD SALES TEAM
Retailers
On gound sales parson

13. INTERVIEW OUTCOME
Reatilers Pain Points
1. Placing order and maintaining the invetory is totally a manual process.
2. Every day retailer need to match the stock to keep track of the stocks of each item.
3. Most of the time every retailer spend lot of time to figur out the high margin products.
4. No time for exploring new products.
5. Sales team interrupt their business timing.
Sales Pain Points
1. It is very difficult to convince retailer to place orders.
2. It requires multiple follow ups.
3. Hard to introduce new products.
4. lot of manual effort.
5. Order drop outs.

14. OFFERED SOLUTION
WIREFRAME
After all the data analysis, the possible solution to the problem is to brought a inventory management system which can
automate lot of manual efforts.
we introduce a chat bot and barcode scanner integrated with it, so every time retailer sale a product and scan the bar code
it effects the inventory and update the stock.

15. VISUAL DESIGN

16. Case Studies
ICICI Bank My Money

18. PRODUCT BRIEF
This is a web app created for ICICI Bank for the user to manage their expendeture. This is a paid web app which ICICI
bank coustomers can use.
PROBLEMS WE ARE TRYING TO SOLVE
1. Increase active users.
2. Solve the purpose in a simple way.
3. Proper display of data.
4. Engage more users.
5. Value for money as this is a paid application.
WHO ARE THE USERS OF THE SITE:
Target Audience: Working professionals age group 26 to 36 (Based on ICICI bank data)

19. TELEPHONIC INTERVIEW WITH THE USERS
Based on the data captured during the users interview. Here are the list of pain points need the most attention.
1. No clear Data.
2. Not able to create coustom transaction categories.
3. Don’t know how to cancel the subscription.
4. No filters.
5. Don’t know how to use it.
6. Don’t know how to logout.
7. Not able to create groups. (Like Food, Travel etc.)
8. UI is not self explanatory.

20. WIREFRAME

21. VISUAL DESIGN

22. Case Studies
Shareconomy

24. Shareconomy is web application
which connects industry owners
and potential capacity seekers.
I ws engaged to do user
research, UX/UI design and
development of the web
application.
The focus was to understand
target audience, industry and
building a digital platform which
can solve capacity utilisation
problem which every
manufacturing company faces.
•
•
•
Shareconomy

25. UX Research
As part of UX research we
carried out competitive analysis,
SWOT analysis, user persona
creation, user interviews, IA
creation.
We carried out user research by
personal visit to Satara,
Maharastra and telephonic
interviews with other personas.
Timeframe to come up with the
initial IA - 15 days

26. Research Screens

27. Research Screens

28. Wireframes

29. Visual Designs

32. ,our
taken

34. user
try to understand how they complet the task.

36. View more projects at
https://rajdipmitrra.myportfolio.com/
+91-9620354871
rajdip.mitrra@gmail.com
https://www.linkedin.com/in/rajdip-mitra-410ba823
THANK
YOU