Here this ppt contains the case study on zomato
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In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
3. INTRODUCTION
• ZOMATO provides information and reviews on
restaurants, including images of menus where
the restaurant does not have its own website.
• ZOMATO is the best way or option to search
and discover the places to eat.
4. HISTORY
• Started in July 2008 in Delhi NCR.
• Founded by Deepinder Goyal and PankajChaddah.
• Initially named as FOODIEBAY.
• It was renamed as ZOMATO in November 2010.
• Parent company is Info Edge.
• It is in FOOD and RESTAURANT GUIDE sector.
5. MISSION
THEY DO THIS BY:
• Helping people discover great places around
them
• Building amazing experiences around dining.
• Enabling restaurants to create amazing
experiences.
6. VISION
• ZOMATO is used by millions of people
every day to decide where to eat in 10000
cities across 23 countries.
• In a few years, we should be able to help
point you to a great place to eat no matter
what part of the world you are in.
11. STRUCTURE
ZOMATO maintains a strong internal structure to complement their business model
Key activities
Restaurant advertising
Field Teams
Data Analysis
Key resources
App/ Website platform
Customer service
User and Restaurant
DataBase
12.
13. STRENGTH
• Users perceive Zomato as 'Specialty product' (Focused only on
foods & restaurants)
• High awareness - Top of the mind product
• Global presence - 25 countries - 1.5 million listed restaurants
• Superior technology and a strong workforce of over 1200 people
• Asset less business model
• Simple & user friendly interface
• Aggressive and Innovative marketing strategy
14. WEAKNESS
• Competition from search engines & other
similar apps means limited growth
• Drastic growth means susceptible to bad
content
• Not customized for each target market
• Work inefficiency
• High staff turnover
15. OPPORTUNITIES
• Opportunity to expand to further more
countries
• Increasing internet penetration & number
of smartphone users
• Rapid technology development
16. THREATS
• Intense competition
• Lack of clear rules and regulations -
Changes in government policy can
easily affect the business model
• Business model can be easily
imitated by other players
