Zomato, founded in 2008, is a restaurant discovery platform that provides information and reviews, allowing users to find and experience dining options across 10,000 cities in 23 countries. The company operates on a business model where restaurants pay for visibility, supported by a strong internal structure and innovative marketing strategies, despite facing competition and potential regulatory challenges. Zomato's strengths include its global presence and user-friendly interface, while opportunities lie in expansion and technological advancements.

1. ZOMATO
Presentation by Anshika

2. Introduction
History
Mission
Vision
Competitors
SWOT
Business Model
INDEX

3. INTRODUCTION
• ZOMATO provides information and reviews on
restaurants, including images of menus where
the restaurant does not have its own website.
• ZOMATO is the best way or option to search
and discover the places to eat.

4. HISTORY
• Started in July 2008 in Delhi NCR.
• Founded by Deepinder Goyal and PankajChaddah.
• Initially named as FOODIEBAY.
• It was renamed as ZOMATO in November 2010.
• Parent company is Info Edge.
• It is in FOOD and RESTAURANT GUIDE sector.

5. MISSION
THEY DO THIS BY:
• Helping people discover great places around
them
• Building amazing experiences around dining.
• Enabling restaurants to create amazing
experiences.

6. VISION
• ZOMATO is used by millions of people
every day to decide where to eat in 10000
cities across 23 countries.
• In a few years, we should be able to help
point you to a great place to eat no matter
what part of the world you are in.

7. ZOMATO IS IN

9. BUSINESS MODEL
• Restaurant pays ZOMATO for
being featured.
• User views restaurant.
• More customers footfall for the
restaurant.

10. ZOMATO
HELPS
Find the best
restaurants
nearby
Discover
restaurants
according to
your mood
See detailed
restaurant info,
and thousands
of scanned
menus
Create your own
personal food
diary
Follow
foodies for
trusted
reviews
Share your
gastronomic
journey with
your friends

11. STRUCTURE
ZOMATO maintains a strong internal structure to complement their business model
Key activities
 Restaurant advertising
 Field Teams
 Data Analysis
Key resources
 App/ Website platform
 Customer service
 User and Restaurant
DataBase

13. STRENGTH
• Users perceive Zomato as 'Specialty product' (Focused only on
foods & restaurants)
• High awareness - Top of the mind product
• Global presence - 25 countries - 1.5 million listed restaurants
• Superior technology and a strong workforce of over 1200 people
• Asset less business model
• Simple & user friendly interface
• Aggressive and Innovative marketing strategy

14. WEAKNESS
• Competition from search engines & other
similar apps means limited growth
• Drastic growth means susceptible to bad
content
• Not customized for each target market
• Work inefficiency
• High staff turnover

15. OPPORTUNITIES
• Opportunity to expand to further more
countries
• Increasing internet penetration & number
of smartphone users
• Rapid technology development

16. THREATS
• Intense competition
• Lack of clear rules and regulations -
Changes in government policy can
easily affect the business model
• Business model can be easily
imitated by other players

17. COMPETITORS

18. THANKYOU
Did you have any question???