Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.

1. PRESENTATION
ON
ZOMATO

2. INTRODUCTION
o Started In- July 2008, Delhi NCR.
o Founded By: Deepinder Goyal, Pankaj Chaddah
o Initially named- “FoodieBay”
o In November 2010 it was renamed as“ZOMATO”
o Parent Company - Info edge
o Category - Mobile Application Based
o Sector - Food & Restaurant guide

3.  Tagline/ Slogan - Discover great places to eat around you
 USP - Content is what sets Zomato apart – The restaurant &
nightlife guide with menus, pictures and map locations
 Segment - Young population, working professionals looking
for information of restaurants
 Target Group - All Smartphone Users
 Positioning - Zomato provides the “guide” or the “discovery”
experience of restaurants & food guide

4. MISSION
 Our mission is to ensure nobody has a bad meal
They do this by –
 Helping people discover great places around them
 Building amazing experiences around dining
 Enabling restaurants to create amazing experiences

5. VISION
ZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN
OVER 10,000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS, WE SHOULD
BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT
PART OF THE WORLD YOU'RE IN.

8. SWOT ANALYSIS

9. STRENGTH
 Users perceive Zomato as ‘Specialty product’ (Focused only
on foods & restaurants)
 High awareness – Top of the mind product
 Global presence – 25 countries – 1.5 million listed restaurants
 Superior technology and a strong workforce of over 1200
people
 Asset less business model
 Simple & user friendly interface
 Aggressive and Innovative marketing strategy

10. WEAKNESS
 Competition from search engines & other similar
apps means limited growth
 Drastic growth means susceptible to bad content
 Not customized for each target market
 Work inefficiency
 High staff turnover

11. OPPORTUNITIES
 Opportunity to expand to further more countries
 Increasing internet penetration & number of
smartphone users
 Rapid technology development

12. THREATS
 Intense competition
 Lack of clear rules and regulations - Changes in
government policy can easily affect the business
model
 Business model can be easily imitated by other
players

13. COMPETITORS
Food panda
Swiggy
(https://yourstory.com/2016/05/swiggy-foodpanda-zomato-financials/)

15. PORTER FIVE FORCE MODEL

16. INTENSITY OF EXISTING RIVALRY
 Low storage cost
 Fast industry growth rate
 Relatively few competitors
 Exit barriers are low

17. THREAT OF SUBSTITUTES
 Existing competitors
 Limited number of substitutes

18. THREAT OF NEW COMPETITORS
 Strong brand names are important
 Advanced technologies are required
 Industry requires economies of scale
 Geographic factors limits competition

19. BARGAINING POWER OF SUPPLIERS
• Low cost of switching suppliers
• Critical production inputs are similar
• Large number of substitute inputs
• Inputs have little impact on cost

20. BARGAINING POWER OF CUSTOMERS
 Buyers requires special customization
 Low dependency on distributors
 Large number of customers

21. Zomato belongs to – Star
(http://economictimes.indiatimes.com/small-biz/money/to-cut-costs-online-
restaurant-and-food-delivery-company-zomato-pulls-out-of-9-
markets/articleshow/52450883.cms )

22. THANK YOU