This radio trail targets adults interested in nature by using David Attenborough's formal and relaxed narration over animal sound effects, ambient sounds, and non-diegetic background music in a 37-second clip promoting a BBC Radio 4 documentary. The voiceover is louder than the other sound elements like music and archival footage.

1. Radio Trails Analysis
Trail for
(station/channel)
BBC RADIO 4
Target audience The target audience are adults who are interested in nature and fans of David
Attenborough.
Tone of voice? David Attenborough’s voice used as a voice over to narrate the documentary.
Formal, relaxed tone.
Sound effects?
(SFX)
Animal sound effects.
Wildtrack/ambient
sound?
Non diegetic background music. Diegetic sound effects.
Use of music? Non diegetic background music under the voiceover.
How many tracks? 1
Sound levels? Voice over louder than the rest of the sound levels e.g. music, archival
footage.
Length? 37 seconds
Other notes/common
elements/conventions