This document discusses font styles used in magazine typography. Serif fonts are commonly used for magazine mastheads and formal text as they are easier to read. Sans serif fonts are bolder and more informal. Magazine mastheads typically use serif fonts that are easy to read in bold, basic colors. Contents pages match the front cover font and use serif titles with san serif section headings in different colors and boldness to help readers navigate. Website text matches the magazine but navigation bars use bold serif fonts in dark colors to stand out.