The document provides feedback from three peers on Daniel Thompson's photography business project. The peers generally liked the urban, dark theme used throughout and felt it was more interesting than a brighter theme. They suggested adding more portrait photos to the website portfolio and reviews from past customers. While they felt the chosen business card captured the theme well, one peer suggested including a short description of the types of photography on the cards.

1. Production Feedback
Daniel Thompson

2. Chosen Business Card (Front)

3. Chosen Business Card (Back)

4. Experiment Business Card 1

5. Experiment Business Card 2

6. Experiment Business Card 3

7. Experiment Business Card 4

8. Website & Portfolio (WIP Link)
https://djthompsonmedia.wixsite.com/thompsonphotography

9. Magazine Advert (WIP)

10. Potential Magazine Cover (WIP)

11. • Do you like the urban, dark theme throughout my project or do you think a brighter, more
vibrant theme would be more fitting?
I like the urban, darker look with the neutral colours because it gives the entire business more of
a vintage look but then on the website it also shows that you do create brighter images if that’s
what the client wanted for the work.
• Should I add any features/pages to the existing photography website and if so what would
you like to see added?
You could possibly add more portraits you have taken to your portfolio which would give your
company more of a varied look. Maybe some shoots in the studio or elsewhere of people.
Something to maybe think about could be some reviews from past customers just because that’s
what people would expect on a company's website.
• Is there any more potentially helpful information you would like to see on the business card
designs?
The chosen business card is my favourite and it really matches the theme of the company. Again
it really gives me a vintage vibe and the clashing blue and red colours really catches the eye which
will make people want to look at the business card.
Feedback 1

12. • Do you like the urban, dark theme throughout my project or do you think a brighter, more vibrant
theme would be more fitting?
• I think that the theme you have gone with, the dark, urban theme is better than a more vibrant
theme, as the overall style to it would be better to look at. I think that it would be good having an
few vibrant themes throughout. However, vibrant themes can look tacky if you use them
throughout the whole project.
• Should I add any features/pages to the existing photography website and if so what would you like
to see added? You could add a separate page to view all of your photography work maybe have a
dropdown menu with certain themes for your photos like a scenery page, etc.
• Is there any more potentially helpful information you would like to see on the business card
designs?
• I don’t think you need to add anything else to them as they all have key info that a business card
needs on it, and I think that if you add more to the business card then it can get too overcrowded
with info. You want your business card to be neat and professional looking with your style to it, like
you have done. You could add your email and website url/link to the cards, as that is a key thing to
have on your business card.
• I really like some of the images that you have taken on your website. I think that the two pictures of
the old scooters looks very vintage.
Feedback 2

13. • Do you like the urban, dark theme throughout my project or do you
think a brighter, more vibrant theme would be more fitting?
• I think that the urban theme works really well throughout the photographs and is well represented in some of the business cards. The
experiment business cards 2,3 and 4 look nice but I don’t think they portray the sort of photography as seen on your website.
• Should I add any features/pages to the existing photography
website and if so what would you like to see added?
• The photographs are nicely laid out on the page but perhaps they should be broken up a little further. Some of the photos have similar
themes and perhaps it would look better to spread these out more so that similar photos are placed near each other.
• Is there any more potentially helpful information you would like to
see on the business card designs?
• Maybe a short sentence or description of what it is that you photograph would help to sell yourself more with the business
card. This could also add more to the card in any blank areas, especially on the neon sign card where there is a large unused
area. Apart from this the design is striking and looks really well designed.
Feedback 3

14. Summary of Feedback
• Overall, every peer who reviewed my work
liked my urban theme used throughout my
project. It is preferred over a more colourful,
vibrant theme due to it being more interesting
to see. I agree with this and have cycled
through multiple designs before finally settling
on this theme.