1) The document discusses a film poster design that uses conventions like including the title, release date, and main image while breaking conventions by not including a tagline or description of the unique selling point. 2) Specific design choices are explained like keeping the main image in black and white to fit the horror genre and "smudging" the text to appear ghostlike. 3) The poster aims to create mystery and focus attention on the main image by omitting explicit details about the plot or storyline.

1. I have used conventions to portray
I have used the image centrally and as a the title of the film, but have broken Again forming with conventions I have
main focus point for the target them slightly by positioning the title opted to include the release date of my
audience; the picture ensures genre is in the top right hand corner instead of film. By doing this my target audience
understood and reveals a potential plot central like other posters. Also my can view when the film enters screens:
and storyline of the trailer to title is in a small font to ensure coupling with this is my use of
accompany the poster. I have kept the viewers take in all the aspects of the “EXPERIENCE IT IN IMAX 3D”. When
image in black & white to keep within poster before memorising the name choosing the font and colouring of my
my genre and within the narrative of when intrigued by the potential release date I opted to follow continuity
the horror film, this ensures genre is storyline. I have ‘smudged’ the text to with my other posters and trailer; using a
maintained throughout each poster, the make it appear ‘ghost like’ which small type face to ensure the audience
magazine and the trailer. complies with the genre of Ward 3. are concentrating, and also to create the
This creates a widely understood affect of a ‘real life’ plot. By smudging
narrative. this text it gives the appearance of a
‘ghost’ like spirit controlling the direction
of the text, which conforms to the style
of the poster and repetition on the main
image. Having the text positioned in the
top right hand corner of the page seems
unusual but actually generates
concentration and breaks in conventions,
again to create individuality.
I feel that to distinguish this picture and
minimal text as a film poster it was vital
to use a credit block; by providing not
only legal information but information of
the potential viewing possibilities I have
informed the audience of the purpose of
the poster and hopefully given them
reason to further investigate the film
Not wanting to reveal the plot or being advertised. The credit block I have
storyline of my film in too much chosen to include is in very small text, as
detail I opted not to include a tag it is not usually read by the viewer, but it
line or USP point on this poster. By is very iconic as it represents formality
doing this I have created a sense of and the pragmatic knowledge of a film
mystery for the target audience, poster. The colour I have chosen to
also this means the image is relied include is a copper brown which I feel
on further: it must give information contrasts well with the dark and
about a main storyline in the film or depressing main image and text; the
show a cause of a storyline, which I colour ensures readers understand the
feel mine does. Conventions would purpose of the poster and avoid
show the USP of a film is normally confusion of the colour choice within the
described on a film poster, but film itself. By including the IMAX
wanting to keep my USP realistic I promotion tag within the credit block it
have ironically chosen not to shows the viewing options of the film
include the description of it. being advertised, it also compliments the
colour scheme within this poster but also
the continuity within each poster, the
Overall I feel the usage of the main conventions within my magazine and the trailer.
poster conforms to traditions of film posters; the inclusion
of the Title, Release Date, Main Image and the Credit Block
are essential within the poster’s content. I feel by not
including the description of the USP and the usage of Tag
Lines I have avoided conforming to all poster conventions
and managed to create an individual continuity throughout
the posters, magazine cover and film trailer. Jai Maw