The director researched various horror and thriller trailers to understand how to craft fear without revealing the entire plot. They are responsible for realizing the film's vision through shots, tone, and audience experience. The target audience is teenagers and young adults, as horror films often feature teenage characters and situations they can relate to. Feedback from teenage test audiences confirmed that an appealing horror film keeps the audience on edge without resolving uncertainties. It also features a single main scary character rather than many.

4.  Being the director of the trailer needed to research
varieties of different horror and thriller trailers to
understand how to capture the audience with fear
without giving away the whole story. I develop the vision
for the film and carry the vision out, deciding how the
film should look; I make it come to life. As director I also
have to turn the script into a sequence of shots, direct
what tone it should have and what the audience should
gain from the cinematic experience. I’m responsible for
deciding camera angles, lens effects and lighting with
the help of the cinematographer.

5.  The target audience are teenagers and
young adults
 I arrived at this conclusion as I found horror
films tend to attract a teenage audience
because they relate with the teenage
characters within the film, the characters are
often dealing with teenage based situations
which the target audience can relate to.

6.  Here is an image of how I
imagine a typical member of my
target audience.
 The target audience also watch
horror genre films because of
the rush and excitement it gives
them. Many feel proud at a
young age to have watched a
horror film because of the
elements of terror and fear a
horror film produces. A horror
film would be typically aimed at
male teenagers because of the
masculine stereotype they are
trying to portray- fearless to
anything.

7. I asked 3 different teenagers there opinion of horror movies and the concept of
mine and what they thought in order to get a better idea of what my research
should entail and the certain conventions which appeal to my target audience.
From my feedback I found that they all thought that there needs to be one
main character which is scary rather than many such as zombies or robots. I
also discovered that a horror film is most appealing when there is uncertainty
and you are kept on the edge of your seat not knowing what will happen. My
film will not conform to Propps seven character types and will challenge it,
there will be no hero.

9.  Raw 1  Final 1
 On adobe Photoshop I removed the background and chose to use
black and white instead of color as I found it suited the conventions of
horror being dark and gloomy, this made the image stand out a lot
more rather than blending in.

10.  Raw 2  Final 2
I felt that the original photograph was too bright and therefore I used
adobe Photoshop and paint to change the colours to black and white but
also to blur the candle light and create a smoke mist effect for the
audience, which creates suspense of the unknown.

11. The writer and director of the film which is James Wan
as we are told at the bottom of the poster has created
previous horror films which all involve the supernatural,
therefore we can see a pattern.
Medium Dark
close up of background
suggests that
the main the film is set
image at night
The subtitle which is also a metaphor, it links to the darkness of the
poster design and the idea about a journey. The layout of the poster is
portrait design. The poster doesn't give too much away and looks
simplistic, this creates
This is the poster for the horror film insidious. The
title is in red a worn looking font could suggest that
the film relates to a journey you must take in order to
survive

12.  This is how it appeals to target
audience: there is a main image
which draws there attention,
the colours which are dark
suggesting the film is also dark
and scary. A teenager would
want to watch this film as a way
of being seen as fearless.

13. I learnt that the colours were very effective From my feedback from
my target audience, I was able to edit my poster and redraft it. I also
found out that the font provoked feelings of fear and looks like
splattered blood.
I wanted ,y poster to fit to all the conventions of a modern horror
movie but still have some aspects of an older movie. This is why I
chose to use Photoshop to recolor the main image to black and
white like my professional model, but this is also typical of old horror
films to create fear.

14. 1. I decided to use Photoshop to
brighten the colour of the eyes
in the main image to draw more
attention to them and make an
obvious link to the title
‘demented’ suggesting that
something has come over her.

15. This magazine has gone for an
unusual layout with a main
cover line being at the top
before the masthead.
The main image
demonstrate that
The masthead ‘toxic’ attracts your attention
it’s a horror
straight away. instead of a unique selling line
magazine as it
there is a subheading ‘horror’. Which makes
would scare the
it clear that the audience they are appealing
reader but make
to are likely to be interested in horror
them want to read
on. It is also a
close up shot. The
image also I chose this magazine as I felt it
corresponds to the conformed to horror conventions.
main cover line
The colours are bold but create a
fear especially with the use of the
font and the old effect it gives the
magazine

17. • I enlarged the masthead
‘filmax’ to make it stand
out more as it draws
attention to the magazine
and then to the main
image.
• I also cropped the size of
the barcode so that I was
able to use the space to
enlarge the cover lines
which made the magazine
more professional.

18. http://possessed-serenasblog.blogspot.co.uk/