The document provides an evaluation of a media product (film trailer) and ancillary texts (film poster and magazine cover) created by the author. The evaluation discusses how the trailer and ancillary texts used conventions of their genres and were effective at combining to promote the film. Key points included using mystery, suspense and ambiguity in the trailer and texts to engage audiences. Feedback from viewers noted the trailer's soundtrack could have been more fluid to be less distracting, and that the number of text slides in the trailer could have been reduced to speed up the pace.

1. EVALUATION
In what ways does my media product use, develop or
challenge forms and conventions of real media
products?

2. After researching into my chosen film genre and conventions of film trailers, I
noted key concepts within them, using that to inform my final task enabling it to
appear more professional.
Some of these key concepts consisted of:
• Enigma code (cliff hanger) – leaves viewer wanting more.
• Establishes at least 3 of these: Who? What? Where? When? Why? - but
doesn‟t give away too much of the plot
• Faster pace
• Creates a sense of atmosphere quickly
This research I used as a guide for what to include within my trailer such as the
enigma code, though I twisted it around within the end of my trailer using this
feature as a shock/scare moment also.
I feel that my production piece was fairly successful, though if I could redo it
again I would make the sound editing a lot more fluid and less jumpy and
jagged.

3. EVALUATION
How effective is the combination of my main product
and ancillary texts?

4. Within the project the ancillary tasks should reinforce the message of the main
task, the trailer. I feel that this is true as the sense of the unknown and being
watched is present to some extent within both ancillary texts.
The magazine cover feature shows the
unknown force „toying‟ with their lives in the
woods, whereas the film poster captures the
sense of being watched by that „unknown‟,
mush as is suggested within my trailer.

5. In the media industry, after the making of a film, the promotional packages are
a common and natural course, consisting of trailers, posters, magazine features,
even radio adverts in some cases.
For my media promotional package, my main task was the trailer and for the
ancillary tasks I chose to create a Film Poster and a Magazine Front Cover
featuring the film I was creating.
As a marketing strategy the three texts could work effectively together,
grasping an audience through new media technologies, tv, magazines and
billboards. The target audience for my film would be ranging within the young
adult collective, e.g. 15-25, as they could relate to the characters on an age
basis, therefore becoming more affected by the plot and increasing the ability
for the viewer to imagine themselves in that same situation, thus enhancing the
horror.
These three texts combined, I feel would effectively do as they would have
been intended for in the actual media industry.

6. Use of blurring around the White and red colour
edges gives the suggestion scheme on blue background
that they are not entirely creates a good contrast
there. Also the allowing the writing to be
transparency of the image easily seen by the reader
gives a sense of ambiguity, yet also imitate the theme
that they may or may not of the focal image.
be alive? This will give the
consumer something to
think about. The splash of red
within fonts creates an
effective shock of
Composition of colour enhancing the
photograph gives an eerie horror aspect of the
sense. Shadow from hand theme.
suggests the presence of
moonlight, connotes
eeriness and supernatural Variety of simple fonts
tendencies. compliment the larger,
splintered, film title.
Consistent font style for
title of film. Placement Presence of small but
and warping creates a significant details such
sense of drama as the as a barcode complete
font resembles splintered the final piece by almost
wood. proving it‟s authenticity.

7. Use of worn out Consistent font for film title – Use of dark shades: blacks blues with
typewriter style potentially establishing a film hint of white moonlit edges for contrast.
font here for tag logo perhaps? Create an ominous and creepy sensation.
line. Gives
connotations of Presence of
old and broken, or star ratings
damaged and give the
vulnerable. reader an idea
of story
Point of view quality and
image angle worthiness of
creates a feeling watching –
of not being alone effective
and the fear of promotional
being watched by hook.
the unknown –
suggests hostile. Separation of
the tag lie into
Age rating two parts
certificate – enhances the
significant detail connotation of
– allows reader to old, broken
Presence of a website Disclaimer at the bottom of and
know the level of gives the consumer a the poster is necessary to note
horror and vulnerable.
place to go to find out all the production companies
obscenity more info about the film. and copyrights.

8. EVALUATION
What have I learned from my audience feedback?

9. “Editing was effective, although the soundtrack could have been a bit more
fluid. It felt a bit disjointed at times, which was distracting from the rest of the
trailer.”
- I agree with this feedback. I also feel like my sound editing felt a bit
disjointed at times, therefore I feel I‟ve learned the significance of the sound
on the imagery and if I could redo it I would have spent more time on the
sound creating a more fluid soundtrack.
“ The amount of written slides were quite a lot. Possibly could have narrowed
the words down onto maybe two or three slides to speed up the pace of the
trailer, other than this I enjoyed the ending camera shot, it definitely made me
jump.”
- I‟m not sure I fully agree with the beginning of this statement though I do
understand the meaning of it. I feel instead I should have perhaps shortened
the time between slides, therefore speeding up the pace
FEEDBACK