The document provides details on the design of a magazine cover and film poster created to promote a fictional film. For the magazine cover, a mid-shot image is used as the focal point with text positioned around it to avoid covering the face. The film poster similarly features an image of eyes as the focal point, with the film title and tagline centered below and credits along the bottom. Both the magazine and poster use similar branding elements like the film title, tagline, and color scheme to promote the film consistently across formats.

1. H WEFFECTI VE I S THE
O
C M I N TI O O YO R M I N
OB A N F U A
PR D C A D A C LLA Y
O U TS N N I R
TA S?
SK

2. MAGAZINE COVER
I based my magazine cover on a current Batman Empire magazine which
is a popular film magazine.

3. Before I chose the cover I wanted to focus on I checked out a selection
of magazine covers to gain an understanding of how they were laid out
and to find the right layout to suit my mid shot image.
In the end I found that none of these magazines were suitable as
the text around the image wouldn’t fit properly and would cover up
her face which is the main focus.

4. As a banner would of over lapped
the image I decided to use a
LAYOUT button instead as this filled the
space better.
I positioned the mast
head at the top of the
page and kept the font
colour red as this
stands out.
I kept the majority of the
text to the right hand
side so that this didn’t
cover her face, as the
eye contact engages
the audience.
I placed the barcode at the
I placed the text near the bottom bottom of the page much like
on the left hand side so this didn’t Empire so that this did not
cover the main image but was still over lap with the image or any
clearly visible. important text.

5. COLOUR/IMAGE
My main colour scheme for my magazine cover was white, black, yellow and red.
The black matches
the colour of her The heading of
cardigan. The writing each cover story is
is white and yellow, in yellow as this is
the yellow part being the text that will
the more important. immediately grab
the audiences
attention. The finer
Even though a lot of information is in
Empire magazines used white and grey and
close up shots I decided this matches the
on a mid-shot but still Empire magazine I
incorporating the eye was following.
contact with the camera;
this allowed me cover
the blank space at the
sides with text. The white stands out against the
blue and the red links in with the
masthead.

6. FILM POSTER
Through research into film posters I discovered that my poster was
similar to the Scream poster.

7. From research I found that some film
IMAGE/LAYOUT posters include a 5 star rating at the top
of the poster. I chose to use this as a
My main image is very good rating will entice the audience to
similar to the image on see the film.
scream as the eyes are I positioned the title
the main focus. I of the film and the
achieved by converting tag line in the middle
the image to black and to fill the blank black
white and then adjusting space, this also still
the colour levels to make kept the focus on the
the whites in the eyes main image.
brighten. However, I feel
that my image makes my I put the cast and
poster more mysterious crew credits at the
as you are uncertain bottom of the
whether the eyes are a poster in a much
killer or a victim which smaller font as this
intrigues the audience is what all film
more. posters do.
I included production logos at the
bottom as this is also what film posters
do and fills the space better.

8. MARKETTING
I would market my film poster outside the cinema on screens so
that it would entice people attending the cinema if they were
uncertain what film to see. I would also place it at bus stands as my
target audience of teenagers (16+) are more likely to see and notice
it here as this is the transport they use daily. I would also place it in
HMV as this would market the poster to a wider audience and is a
well known department store.
Facebook and Twitter are two social networking sites that I would
also publish my poster. This allows it to be a seen by a wider
audience and will attract my target audience as these are social
networking sites that they use daily.

9. BRANDING By using an image of
a teenage girl on
both my magazine
and poster, this
attract my target
audience as they can
relate to the
characters.
I kept the branding of
the title of the film the
same on both my
magazine and film
poster; this was by
keeping the font and
colouring the same.
I also kept the tag line of ‘Will You Play?’ the same
as this was a good catchy tag line. However, I just
changed the colour to make it stand out on the
product.

10. From my trailer there was an extreme close up of the geek chic girl’s eyes so
linking in with this I used a similar image for my poster, therefore creating
branding.
I chose this font for the title of our film
as our setting for the trailer was set in
a woods, so I thought the extended
letters represent branches. As well as
this, I chose to add the colour red for
the word ‘or’ as this is the colour
scheme we used on our tone cards.