The poster uses, develops, and challenges conventions of real posters. It uses conventions like a bold title through the center left and a tagline underneath. It develops conventions by having the model pose similarly to another film but with a darker background. It challenges conventions by adding extra symbols and certificates not typically seen on posters. The poster will be promoted in places like bus shelters and billboards in both large and small towns to target a wide audience.

1. Question 1 (Poster)
How does my poster use, develop
and challenge the conventions of
real posters?

2. What is the use of a film trailer?
‘Contains an image with text’- Wikipedia
‘Text contains the masthead in large lettering and often the names of the actors’ –
Wikipedia
‘A poster is used for advertising’ – Wikipedia

3. What a conventional poster has…
The main image should be
interesting and captivate the
The main actors names
audience. The image should
are clearly stated either
reflect the film and trailer
above them, or beside
and perhaps present a
them.
relationship like this poster.
The title of the film is There is sometimes
relatively bold and information about the
can be read from a director or book above the
distance. title. For example from the
‘best selling author of’ or
‘from the director of.’
The tagline is placed
under the title of the film.
The tagline should be
The information about the film
relatively short and
company, director and actors is
sometimes is a rhetorical
placed at the bottom of the
question.
poster. In smaller text and
shouldn’t detect the audience’s
There is an indication when the attention from the rest of the
film will be released, this is poster
placed at the bottom of the
page.

4. My poster- is it conventional?
I decided to have the two
The title of the film is bold actors that are in my trailer
and stands out against the both on the poster. I put their
image. I wanted all three of surnames in bold to make
my media products to the poster visually look more
include the red A, to create a interesting
visual link between them. I
took a while to decide on the
colour of my title because it
sits across the arm of the
model. I also added effects
to the title such as drop
shadow. The directors information
with different actors was
included at the bottom in a
different font. I even
changed the size of the text
I included the indication of when throughout so it looked
the film would be out. For now it similar to a real film poster.
only says ‘spring’ because this is
the first form of advertisement for
the media. As it gets closer to the
release date more specific dates
would be published on the poster.

5. Inspiration for my magazine cover
Using conventions:
I used the conventional bold title through the centre left of the poster. I
also included a tagline underneath the title, ‘one day at a time.’ It
wasn’t a rhetorical question but opens up questions the audience may
have. I think my poster is relatively conventional, this is beneficial
because I want my audience to be a range of ages and be quite
mainstream.
Developing conventions:
I decided to have my model pose in a similar pose and angle to the
image in ‘Dear John,’ however I edited my picture so the background
was dull and darker. This is different to the conventional ‘hollywood’
poster with bright colours through the poster. I wanted the model to
stand out more.

6. Challenging conventions:
I have also challenged the conventional film poster through the
adding of the extra symbols and certificates. I have been
researching a few posters and not many actually included a film
certificate, I think the certificate was more common on the DVD
cover.
I also edited the ‘Cannes Festival’ logo, cutting it down on
photoshop with the magic wand and included it at the bottom
next to the release date.

7. Promotion of the poster and film
For my poster I will be promoting in places such as bus
shelters and billboards. I will be promoting in large and
small towns and cities, because my film will relate to a
large audience. Also because my genre is social realism
it will be shown in all sorts of places.
I will promote outside cinemas on billboards and busy
town centres. The poster will be adapted, perhaps
changing the picture once the film becomes well
known.