This document analyzes an album advertisement page. It uses different fonts and placements to attract different audiences. The main image takes up most space, showing the artist not directly looking at the camera to intrigue viewers. The artist and album names are in large, distinctive fonts at the top to identify them. The release date is smaller and in a contrasting font to first draw viewers in. Text at the bottom informs of different purchase options to appeal to a wide age range.

1. The main image, covering the majority
of the page, is of the artist herself.
The artist name is printed in a sans serif However, this image is not a
font, almost hand written, at the top of conventional portrait shot, as Florence
the page, starting within the primary is not looking directly at the camera,
optical area. This lets the audience and it is less obvious as to whom the
know who this is advertising. The artists image is of. This will encourage the
fan base will also be able to identify the audience to look closely at the article,
artist and album straight away. This and it will also draw a larger audience,
font also suggests that the target as they will be intrigued to know who
audience is the younger generation, as this is. The image also reflects the
it is in a modern, handwritten font. album title, as she has a pair of lungs
on her chest.
The title of the album is printed in a
The release date for the album has
large, italic, serif font towards the
been printed, again in a white
bottom of the page. This contrasts with
coloured serif font, which makes it
the font at the top of the page, as it is
more noticeable for the audience.
more sophisticated, which could attract
However, the size of this font is a lot
an older audience. The lettering has
smaller than that of the artist and
also been printed in white, which is
album name, which has deliberately
extremely contrasting with the black
been done so that the audience are
colour of the background, therefore
drawn in by the advertisement first.
drawing even more attention to the
advertisement. It also makes it very
There is text that is informing the
clear as to what album this is, and this
audience that not only can you buy
will be instantly recognisable by the
the digital and CD album, but you can
artists already made fan base.
also buy a deluxe edition and vinyl.
This has been printed on the
The artist’s official website has been advertisement because it will appeal
printed in a small white font at the very to more than one age group,
bottom of the page, to ensure that the therefore attracting a wider audience.
audience know where they could buy There are ways in which this album
this album from, and if they need extra can be purchased for every age group,
information they can get it there. rather than just the younger or older
generation.