The document provides information and inspiration for designing a digipak advert. It analyzes existing digipak advert designs from various artists such as Janet, Beyonce, Katy Perry, Avril Lavigne, and Taylor Swift. Key elements that are commonly included and should be considered for the new design are: 1) A strong image of the artist to draw attention. 2) Details on the album release date. 3) An image of the album design to promote recognition. 4) Bold text listing the artist name and album title. 5) An eye-catching layout that follows design principles. 6) Cohesive branding through colors and fonts that match the album style

2. PURPOSE
A digipak advert is used to promote a new release of
an album and to add awareness of the release date.
For our Digipak advert in a magazine I have looked at a
few existing designs and analysed them for
inspiration. The advert conventional consists of the
artist name, album title, release date and a picture of
the album to encourage customers to buy the
product.

3. JANET
Artist Name ‘20Y.O’ Text
The text is teasing
This gives a clear message to and giving important
the viewer who’s album it is information to the
and promotes them. The viewer. The font is
font is bold and is the same thin, however to
on the album making it make certain parts
recognisable as well as stand out more
branding the release and different shades of
artist. colours are used and
capital lettering.
Image
The advert has one
dominate, strong image in
the middle of the artist Date of Release
this is eye catching to
people looking through a
magazine. Album
As this advert is for the
album a small image is used
to identify this. Its also the
Record Label only thing in colour on the
page making it stand out
The poster includes a
and have importance. This
logo of the record
helps the viewer recognise
company.
the digipak when
purchasing.

4. BEYONCE
Text
This shows the ‘4’
artist’s name and
Album
This is a small image
title for the
of the digipak’ s
album, its bold
design on the poster
and underlined
its positioned at the
for impact. As
top as your eyes
well as stretching
look at it after
across the top of
seeing the title. The
the page making
colouring and style
it standout.
is very similar to this
poster with Beyonce
standing out the
Image most, with a Black
costume. The
This picture is
colours around her
unique and edgy
as a background are
which links in
dull and have less
with her style as
importance.
an artist, she is
positioned to the
left of the poster
to follow the rule
of three and
make it more
interesting.

5. KATY PERRY Artist
The most dominate text on
‘I Kissed a Girl’ this poster is the artist’s
name, the font matches
the font that’s on the
album making it
identifiable and branding
the product. The font is
Image pretty and girly which
matches the theme for this
This image is of the
album.
artist, her style and
look is in tied with
the style of music
the album offers as Album
being girly and pop. This is a small
The picture is strong image of the
and balances the digipak its
text and information centred
on the other half of between the
the advert linking in text to draw
with the rule of eyes to it the
three. colouring is very
Text similar to the
poster.
The quote is the Album name as well as being a
top hit song for the artist this will attract and
entice potential customers as they will be
familiar with the song.

6. AVRIL LAVIGNE
‘The best damn thing’
Text
The artist’s name
is shown and Image
name of album to
A photo of the artist that
design of it is the
links in with the colour
same as on the
scheme of pink, white and
album.
black with a style of edgy
and rebel. This will appeal
Eye Contact to the target audience as
The photo uses eye well as ,making the artist
contact to draw the view in create an brand image.
and look at this advert.
Design Details
The band at the This shows the
bottom separates the release date to
text from the image possible
and makes it stand out customers.
to the viewers.
This tells the viewer what will be featured in
the album enticing them to buy it by informing
them of a hit song they will know.

7. Artist TAYLOR SWIFT
The font of the artist’s
name is the same on the ‘Speak Now’
cover its very girly and is
pleasing on the eye. The Image
artist’s name is placed at An image of the
the top of the page giving it artist bordering
power and suggesting its the information.
value to people recognising The image shows
it if they are a fan. On the the artist in the
album this is reversed and same costume as
the title of the album is the album which
larger than the name links it together
making it more relevant to and also makes
the songs and music. the album have
an identifiable
look.
Additional
Information
This tells the
viewer the album
is out and where Album
to purchase it. This image shows the design of the album, the poster and it are
very similar with the same colour scheme and font, however it
stands out, as it is one of very few things on the page with white
colouring, this makes the background of the digipak standout
from the purple shades and lures the eye in.

8. INSPIRATION
Whilst under going this section of research I tried to make sure I was looking at artist
that which be similar to Holly and have things in common to her as an artist for
inspiration. Therefore I looked at female artist as well as Taylor Swift who has been
extremely influential to us for Holly’s brand. I have gained knowledge of what is
needed in a advert for a digipak, these are a few things I will keep into consideration
when designing and producing one;
• Strong image of artist
• Detail on release date
• Image of album for promotion
• Name of artist and album
• Eye catching layout
• Aesthetically pleasing (rule of three)
• Match style of Album & artist
• Appropriate colour scheme