The student created a digipack for a pop album that included both conventional and unconventional genre features. Conventionally, it featured a young female artist on the front cover, a sans serif font for the artist and album name, and a track list on the back cover. Unconventionally, it used a black and white, manipulated close-up portrait of the artist and red and black colors, which are not typical for pop albums. The design choices were meant to both anchor the audience with familiar elements while also adding differences to disorient them initially.

1. Analyse one of your coursework productions in relation to the concept of genre.
For my ancillary task, I created a digipack around the pop genre. There are many
conventional features of the pop genre that I have included on my ancillary; however I have
also used a few unconventional features in order to keep the audience anchored. On my
digipack and advertisement, I decided to use a sans serif fontfor the artist and album name,
which looks similar to hand writing, therefore is more suitable for my target audience of the
younger generation, and is a convention of the pop genre.
The image I used is a close up portrait of the artist, in which I have manipulated and
changed. I edited the brightness and contrast of my image, and also used a black and white
filter. This makes the image look slightly abstract, which is usually seen more on dance
albums, therefore this is an instance of difference as it does not follow the conventional
features of a pop album, and it could disorientate the audience to begin with. The artist I
have used for my ancillary tasks is a young female. This is quite conventional of a pop
album, as the artist is almost always on the front cover of a pop album.I decided to use a
conventional track list on the back cover, which makes it easier for the target audience to
read.
The main colours used on my digipack are red and black, which could suggest rebellion and
danger. This is not a convention of a pop album, which shows instances of difference, rather
than repetition. However, red could also represent love, which is a common theme within
the pop genre, therefore making it conventional.