Floorplanning is a critical part of the physical design process that determines the quality of the final design. Key aspects of floorplanning include macro placement and orientation, pad locations, power distribution, and standard cell placement. Good floorplanning avoids routing congestion and meets timing closure by considering pin locations, power networks, blockages, and cell placement regions. Macro placement should be optimized through flyline analysis to minimize interconnect lengths between blocks. Standard cells should be placed in homogeneous regions to improve routability.