SlideShare a Scribd company logo
Storytelling for Civic
Engagement
Data-Driven Stories that Inspire People to Act
Rebecca Arno
The Denver Foundation
rarno@denverfoundation.org
@TDFcommunity
http://floodlightproject.org
Digital Strategies for Community and Place-Based Foundations
May 9, 2014
Geraldine R. Dodge Foundation
Morristown, New Jersey
http://floodlightproject.org
http://floodlightproject.org
“...the Floodlight posting was sent out in the DPS Newsletter and
reached all district employees, allowing for more donated car seats
from people who may not have seen the story on the news.”
– Matt Dodge, Denver Public Schools
http://floodlightproject.org
A free web platform to create and share compelling,
visual, data-driven digital stories about community
issues that inspire people to act
http://floodlightproject.org
http://floodlightproject.org
http://floodlightproject.org
Community
Foundations:
A Force for Storytelling
and Civic Engagement
http://floodlightproject.org
Grand Rapids:
The Rapidian
http://floodlightproject.org
Winnipeg:
Community
News
Commons
http://floodlightproject.org
Building a community of storytellers
online and on-the-ground
http://floodlightproject.org
http://floodlightproject.org
Story-Raisings:
Teaching new skills, spreading
inspiration, building confidence,
jumping right in to storytelling
http://floodlightproject.org
Student Story
Navigators:
Building capacity in
organizations by
helping with digital
storytelling and social
media
http://floodlightproject.org
Story Champions:
Coordinate efforts, offer accountability,
wrangle multiple storytellers, maintain clear
and actionable message
http://floodlightproject.org
Next Steps
Where do we go from here…
Focusing on an audience:
Donors
Dissemination to donor
audience: incentive to
storytellers
http://floodlightproject.org
Rebecca Arno
The Denver Foundation
rarno@denverfoundation.org
@TDFcommunity

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