The document discusses how social media is used for social good and activism. It outlines how organizations use social media to raise awareness for causes. Social media allows for unprecedented international awareness and fundraising, with Facebook being the most effective platform for fundraising. Text donations on platforms like social media have also been effective in disaster relief. However, social media activism has been criticized as "slacktivism" since it allows people to feel involved without significant effort or impact. Studies have shown mixed results on whether social media activism effectively leads to real-world action and change.

1. Social media for
social good
[1] photo retrieved from Unsplash

2. [2] photo retrieved from Unsplash
“Many organizations and non-profits are using
electronic momentum to spread the word about their
causes.” 3

3. “Social media are pervasive, free, and have the potential to create
disproportionate effects compared to the initial investment … “ 4
[3] photo retrieved from Unsplash

4. One of the greatest strengths of social media use for activism is that it
effectively raises international awareness on an unprecedented scale 5.
[4] photo retrieved from Unsplash

5. According to a 2009 study by Sherp et al.,
web traffic spikes in the aftermath of natural disasters -
evidencing the importance of social media as a news resource 9.
[5] photo retrieved from Unsplash

6. Since 2010, text message donations have become a
powerful force of relief in disaster aftermath 6.
[6] photo retrieved from Unsplash

7. A 2010 Pew study found:
2/3 of text donors were female,
2/3 of text donors were white,
and they were more likely to use their
phones to perform other simple tasks 10.
[7] photo retrieved from Unsplash

8. In 2010, 43 M was raised for Haiti earthquake
relief via text message alone 6.
[8] photo retrieved from Unsplash

9. After a flood in 2013, the Toronto Humane Society raised over
$1000 in 24 hours through text donations 14.
[9] photo retrieved from Unsplash

10. Facebook is the most effective
for fundraising 2.
[10] photo retrieved from Unsplash

11. The top 3 cancer charities in the UK use Facebook
as a primary means of fundraising –
because it “humanizes the brand” 8.
[11] photo retrieved from Unsplash

12. In spite of its success, social media advocacy
raises several significant concerns…
[12] photo retrieved from Unsplash

13. Slacktivism:
“Action performed via the Internet in support of a political or social cause
but regarded as requiring little time or involvement.” 1
[13] photo retrieved from Unsplash

14. Clicktivism:
“the use of digital media for facilitating social change and activism.” 7
[14] photo retrieved from Unsplash

15. Slacktivism’s main
critique is that it
focuses more
on making
the participant
feel satisfied
with their
contribution
than achieving
the stated social
goal 12.
[15] photo retrieved from Unsplash

16. However, this easy access to activism does not necessarily
equate to effective political participation.
[16] photo retrieved from Unsplash

17. Researchers such as Matthew Hindman at Princeton University have
expressed concern that online political activism, in particular, is
inefficacious when it comes down to actual social progress 13.
[17] photo retrieved from Unsplash

18. A 2013 that explored the connection between exposure to online
activism and subsequent civic action with unexpected results 14 …
[18] photo retrieved from Unsplash

19. Individuals in the study were exposed to an online petition.
Those who signed the petition were more likely to donate financially to
a similar charity.
Those who did not sign the petition gave significantly higher amounts to
completely unrelated charities when given the chance 14.
[19] photo retrieved from Unsplash

20. Digital activism, like any form of awareness, may be used in
effective or ineffective ways.
[20] photo retrieved from Unsplash
The distinction
is ours to make.

21. References
1. “Slacktivism”. Oxford English Dictionary,
<https://en.oxforddictionaries.com/definition/slacktivism>
2. Matrix, Sidneyeye. Module 4: Social Good [AdobeSlides, Slide 8].
3. Matrix, Sidneyeye. Module 4: Social Good [AdobeSlides, Slide 1].
4. Bresciani, S., and Schmeil, A. Social media platforms for social good. Institute for Media
and Communications Management and Institute for Public Communication. 2013.
5. Mielburger, C., and Kielburger M. Global Voices: ‘Liking’ must be followed up with real
world Clicktivisaction. Times Colonist. 2015.
6. Matrix, Sidneyeye. Module 4: Social Good [AdobeSlides, Slide 4].
7. ”Clicktivism”. 2017, <clicktivism.org>.
8. Lucas, E. Reinventing the rattlign tin: How UK charities use Facebook in fundraising.
International Journal of Nonprofit and Voluntary Sector Marketing. 2017.
9. Christensen, H. Political activities on the Internet: Slacktivism or political participation by
other means? First Monday. 2011.
10. Matrix, Sidneyeye. Module 4: Social Good [AdobeSlides, Slide 1].
11. Morozov, E. The brave new world of slacktivism. Foreign Policy. 2009.
12. Hindman, M. The Myth of Digital Democracy. Princeton University Press. October 27,
2008. pp. 30-31.
13. Matrix, Sidneyeye. Module 4: Social Good [AdobeSlides, Slide 12].
14. Lee, Y-H., and Hsieh, G. Does slacktivism hurt activism?: the ffects of moral balancing
and consistency in online activism. ACM Digital Library. 2010.

22. Photo references
[1] https://unsplash.com/search/africa?photo=zf9_yiAekJs
[2] https://unsplash.com/search/phone?photo=qoMRNOfZD5s
[3] https://unsplash.com/search/ripple?photo=rXVFCA3fQ4I
[4] https://unsplash.com/search/earth?photo=Q1p7bh3SHj8
[5] https://unsplash.com/search/disaster?photo=_whs7FPfkwQ
[6] https://unsplash.com/search/text-phone?photo=BjhUu6BpUZA
[7] https://unsplash.com/search/text?photo=VkMH9BvNVRY
[8] https://unsplash.com/search/rubble?photo=afq5-t0ZGtQ
[9] https://unsplash.com/search/cats?photo=WcK1XYr7PBs
[10]https://unsplash.com/search/facebook?photo=DfMMzzi3rmg
[11] https://unsplash.com/search/doctor?photo=IGj7OjaTpx0
[12] https://unsplash.com/search/stop?photo=iC2imdhnPac
[13] https://unsplash.com/search/text?photo=BaMHwcH2RUk
[14]] https://unsplash.com/search/politics?photo=nlmq5jC9Slo
[15] https://unsplash.com/search/politics?photo=nlmq5jC9Slo
[16] https://unsplash.com/search/protest?photo=nlmq5jC9Slo
[17] https://unsplash.com/search/riot?photo=g57utvvnOlg
[18] https://unsplash.com/photos/OCrPJce6GPk_https
[19] https://unsplash.com/photos/IFh4o-U-BGg
[20] http://unsplash.com/photos/loAgTdeDcIU