Overview of the advantages and drawbacks of utilizing social media in personal branding efforts.

1. SOCIAL
MEDIA &
PHOTO: UNSPLASH, DARIA SHEVTSOVA
PERSONAL BRANDING

2. THE IMPACT OF SOCIAL MEDIA ON
PERSONAL BRANDING IS ONE THAT IS
HIGHLY CONTESTED, VIEWED AS BOTH
A VALUABLE TOOL AND A RISK
PHOTO: UNSPLASH, BENCH ACCOUNTING

3. "EVERY DAY, DECISIONS ARE MADE
ON THE BASIS OF JUDGMENTS OF
OTHERS' PERSONALITY, SUCH AS
WHO TO EMPLOY, FRIEND,
AND EVEN MARRY."
David Funder, Psychology Professor
PHOTO: UNSPLASH, RAW PIXEL
1

4. PERSONAL BRANDING
ACTS AS AN EXTENSION OF YOUR
PERSONALITY, AND ALLOWS YOU TO ESTABLISH
A REPUTATION AND IDENTITY FOR YOURSELF 2
PHOTO: PICJUMBO, VIKTOR HANACEK

5. INDIVIDUALS NEED A SIGNATURE
IMAGE, UNIQUE VOICE, AND
RECOGNIZABLE STANDARD THAT
OTHERS CAN IDENTIFY 2
PHOTO: UNSPLASH, ALEXIS BROWN

6. BECAUSE A CONSCIOUS PLAN TO
DEFINE YOUR PERSONAL BRAND
LEADS TO GREATER SUCCESS
AND CAREER PROGRESSION
PHOTO: PICJUMBO, VIKTOR HANACEK
3

7. 89 PERCENT
OF JOB SEEKERS ARE SOCIAL MEDIA ACTIVE EVERY DAY
PHOTO: UNSPLASH, TOA HEFTIBA
4

8. RECRUITERS SAY THAT AN
EMPLOYEE' S ONLINE REPUTATION
INFLUENCES THEIR HIRING DECISION
85 PERCENTOF U.S.AND
5
PHOTO: UNSPLASH, ALEJANDRO ESCAMILLA

9. PHOTO: UNSPLASH, PRISCILLA DU PREEZ
BUILDING A BRAND FOR
YOURSELF ONLINE AND
OFFLINE IS A KEY
STRATEGY TO STAND OUT
TO RECRUITERS 6

10. WITHOUT A DIGITAL BRAND PRESENCE, YOU BEGIN
TO LOSE VISIBILITY AND MISS OUT ON
OPPORTUNITIES 3
PHOTO: UNSPLASH, BETHANY LEGG

11. BUT "IF YOU MANAGE YOUR BRAND
CAREFULLY, YOU WILL QUICKLY
BECOME KNOWN FOR THE
POSITIVE THINGS ABOUT YOU ."
Lesley Everett, Personal Branding Specialist
PHOTO: UNSPLASH, BROOKE KAGLE
3

12. FOR YOUR BRAND TO BE POWERFUL,
CONSISTENT, AND SUSTAINABLE, IT HAS TO
BE AUTHENTIC 3
PHOTO: UNSPLASH, KATIE TREADWAY

13. SO ALWAYS USE YOUR PERSONAL BRAND
AS A GUIDE WHEN YOU ENGAGE ON
SOCIAL MEDIA
PHOTO: UNSPLASH, BENCH ACCOUNTING
7

14. BECAUSE USING SOCIAL MEDIA
CAN BE FULL OF POTENTIAL
LANDMINES 8
PHOTO: PICJUMBO, VIKTOR HANACEK

15. "WE USE TECHNOLOGY TO
DEFINE OURSELVES BY
SHARING THOUGHTS AND
FEELINGS ONLINE AS WE'RE
HAVING THEM"
Sherry Turkle, The New York Times
PHOTO: UNSPLASH, CHRIS ADAMUS
9

16. BUT SHARING THE
WRONG CONTENT
CAN COMPROMISE
YOUR PERCEPTION
ONLINE
PHOTO: UNSPLASH, JACOB UFKES

17. "IF SOMETHING WERE TO GO AWRY WITH YOUR BRAND
MESSAGES... IT'S OUT THERE AND CAN BE TRAVELLING
AROUND THE WORLD BEFORE YOU CAN DO ANYTHING"
Lesley Everett, Personal Branding Specialist
3
PHOTO: UNSPLASH, HANS VIVEK

18. THESE SOCIAL MEDIA
INTERACTIONS ALSO HAVE
OFFLINE IMPLICATIONS
PHOTO: UNSPLASH, DAVID

19. STUDIES SHOW THAT COMMENTS
PLACED ON SOCIAL MEDIA AFFECT
LEVELS OF PERCEIVED
PROFESSIONAL, SOCIAL, AND
PERSONAL ATTRACTIVENESS
Add a little bit of body textAdd a little bit of body text
8
PHOTO: UNSPLASH, ELIZABETH TSUNG

20. THE THOUGHT OF SUCCESSFUL SHARING ACTIVATES
OUR REWARD-PROCESSING CENTRES EVEN BEFORE WE
HAVE SHARED CONTENT
PHOTO: UNSPLASH, EATERS COLLECTIVE
10

21. SO WE MUST BE AWARE THAT AN
EXTREME FOCUS ON SOCIAL
MEDIA CAN RESULT IN OBSESSION
11
PHOTO: UNSPLASH, SAM BURRIES

22. WHILE SOCIAL MEDIA CAN BE A VALUABLE
TOOL IN BUILDING YOUR PERSONAL
BRAND, IT IS IMPORTANT TO CONSIDER
THE MANY RISKS ASSOCIATED WITH
ESTABLISHING YOUR BRAND ONLINE
THE
TAKE
AWAY
PHOTO: UNSPLASH, DARIA SHEVTSOVA

23. PHOTO: UNSPLASH, JEHOOTS.COM
1. Darbyshire, Demetria, Charlotte Kirk, Helen J. Wall, and Linda K. Kaye. "Dont Judge a (Face)Book by its Cover: Exploring judgement
accuracy of others personality on Facebook." Computers in Human Behavior 58 (2016): 380-87. Web.
2. DeMers, Jayson. "5 Steps to Building a Personal Brand (and Why You Need One)." Inc.com. Inc., 27 Aug. 2014. Web. 29 May 2017.
3. Hosie, Rachel. "How to establish your personal brand to compete in the millennial marketplace, according to experts." The
Independent. Independent Digital News and Media, 15 Feb. 2017. Web. 29 May 2017.
4. Smith, Jacquelyn. "How Social Media Can Help (Or Hurt) You In Your Job Search." Forbes. Forbes Magazine, 15 Apr. 2014. Web. 29
May 2017.
5. Erskine, Ryan. "22 Statistics That Prove the Value of Personal Branding." The Huffington Post. TheHuffingtonPost.com, 22 Sept. 2016.
Web. 31 May 2017.
6. Lake, Laura. "What is Personal Branding and What You Need to Know About It?" The Balance. N.p., 5 Apr. 2016. Web. 31 May 2017.
7. Joseph, Jim. "Build Your Personal Brand on Social Media, Moment by Moment." Entrepreneur. N.p., 25 June 2014. Web. 31 May 2017.
8. Matrix, Sidney Eve. “Online Friends.” OnQ, https://onq.queensu.ca/d2l/le/content/117252/viewContent/936374/View. Accessed 31 May
2017.
9. Turkle, Sherry. "The Flight From Conversation." The New York Times. The New York Times, 21 Apr. 2012. Web. 31 May 2017.
10. Konnikova, Maria. "How Facebook Makes Us Unhappy." The New Yorker. The New Yorker, 24 May 2017. Web. 31 May 2017.
11. Matrix, Sidney Eve. “Mobilities.” OnQ, https://onq.queensu.ca/d2l/le/content/ 117252/viewContent/937228/View. Accessed 31 May
2017.
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