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- 1. Hello! My name is Michaela Mullett and I am here today to discuss my idea for a new product that I have created to meet your requirements . My aim is to convince you that this product is the perfect one to fit your brief. Thank you. Simple
- 2. Simple The new face of women’s lifestyle magazine aimed at 16-24 year olds.
- 3. The Client “You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group” How am I going to meet this brief? • • • • • By creating a product that is suitable for the target audience. Creating a product that is aimed at the B/C1/C2 socioeconomic audience, similar to that of the Northern Echo. Meets the standard and high quality of the Northern Echo. Create an exciting and original product. Use advertising to self-finance the product. Simple
- 4. Things to consider relating to my client • My secondary audience will be the readers of the Northern Echo and parents of the primary audiencetheir needs need to be catered to as well. • The Northern Echo has a high standard of content- this standard needs to be maintained. • Any internal rules and regulations will need to be adhered to as well as those set by the PCC. • Any content that is in my product will reflect on the Northern Echo- their public image can not be damaged. • They are a local newspaper and therefore I must include local content and a community feel. Simple
- 5. How I will ensure my product caters for my product 1. No taboo language 1. No taboo language 2. All rules adhered to 2. All rules adhered to 3. Respectful content only 3. Respectful content only 4. Have some interesting content 4. Have some interesting content for secondary audience for secondary audience 5. Maintain a community spirit 5. Maintain a community spirit Simple
- 6. The new face of womens lifestyle? • Women’s lifestyle magazines can be extremely stereotypical and superficial. • Simple, will look at more real issues and help to develop the readers better as people instead of just and image. • There is a gap in the market for a more real magazine that women can read and feel good about themselves instead of feeling like they need to change their lives. The competition Simple
- 7. The genre of Womens Lifestyle • I have always had a real interest in this genre therefore I have a lot of knowledge of the types of content and structure. • There are a lot of women’s lifestyle on the market, but none that really make women feel good about themselves. • I wanted to create a magazine that would not just focus on personal appearances but focus on improving people as people. Simple
- 8. Floral designs for a female audience Broken up into sections Fashion stories Model making eye contact Celebrity stories Main parts are underlined/h ighlighted Pastel colours Creative/handw ritten fonts Range of fonts Collage effects Simple
- 9. Eye-contact with the readers Fashion/Beau ty Girly colours; pink & white Real-life stories Limited colour use Lots of white areas Simple and clear fonts More text than imagery Simple
- 10. Audience • 16-24 year old females. • Socio-economic group: B/C1/C2 The effect my audience will have on the product; • The content will have to be relevant to their interest. • It will have to be ageappropriate for both ends of the age range. • Impressionable age therefore it will need to be truthful and reliable. • The colour scheme will be girly, therefore I will use a pastel colour scheme. • The layout will have to be active to keep them interested. Simple
- 11. Finding out what the audience want Mock-Up 1 ‘The three smaller pictures gives you extra images to relate to’ ‘Feminine colour is more appealing’ ‘It didn’t have as much text in one block so it was more appealing’ ‘Easy to understand but also detailed in facts’ Simple
- 12. Finding out what the audience want Mock-Up 1 ‘The text looks cramped and looks quite daunting’ ‘I would have liked more images to look at whilst reading’ ‘It doesn’t look as feminine, but does stand out more’ Simple
- 13. The Product Simple Contents • University...is it for you? • Who run’s the world? Girls! • Suspect: Frenemy • Roomspiration • Save those £££’s • Bag your dream job • #Haveyoursay • Review it! Simple
- 14. Fonts postaz bold COURIER NEW SERIF MEDIUM jailbird Badaboom bb Mermai d Calibri Colour scheme Simple
- 15. Front Cover Masthead: Sell-lines: Imagery: Postaz bold CF JACK STORY Colours: Simple
- 17. 1 Article Details University...is it for you? • Informative • Informal/Chatt y • Some humour • Active imagery • Youthful • Pastel colours • Simple fonts • More text than imagery Simple
- 19. 2 Article Details Who runs the world? Girls! • • • • • Inspirational Humorous Active imagery Simple fonts Balanced ratio of text to imagery • Enthusiastic Simple
- 21. 3 Article Details Suspect:Frenem y • Informative • • • • Informal Helpful Comforting Very little humour • Active imagery • Simple fonts • More text than imagery Simple
- 23. Distribution plan • • • • Daily readership: 114,787 Readers aged 15-34: 30,033 Female readership: 55,224 Circulated around the whole North East My product will be selffinanced completely. It will be free with the purchase of the Northern Echo. It will be solely financed through advertisement. Simple
- 24. Advertisement Charges Costings Advert Type Rate Back cover Inside front Inside back Double page spread Full page Half page Quarter page Eighth Page Double page inside front Total Income £600 £675 £650 £800 £575 £425 £270 £135 £900 Number 1 0 1 0 2 2 1 0 1 7 Total Income 600 0 650 0 1150 850 270 0 900 3520 Simple
- 26. pl e Sim Product Overview B/C1 /C 2 AL RE WE EK M EN SU F OR IN D PP LEM AL BL ENT E LIA EL R AST P E U OLO C TS LO F RS EMA LE OF AUDI ER EN AG IM C Simple