The document outlines a proposal for a new rap music magazine called "Rap-up". The magazine will focus on rap artists in North London and feature interviews, reviews of concerts and venues, and profiles of top and up-and-coming artists. It will be distributed through social media, newsagents, supermarkets and buses to target teenagers and young adults aged 14-37. The magazine aims to entertain, influence, and speak out to readers through its coverage of the rap genre and artist profiles.

1. Harry Earle RAP
Welcome
to
Rap-up

2. The Purpose of
my magazine
• TO ENTERTAIN
• TO INFLUENCE
• TO SPEAK OUT
• TO CHANGE

3. FORM AND
PRICE OF MY
MAGAZINE
. The form of my magazine will have
images and articles about the top and
upcoming rap music artist.
• My magazine will be a hard copy and
and an online copy following the website
link of www.RAPUP.CO.UK.
• Price of my magazine will be £3.70

4. Genre of the product
• MY MAGAZINE WILL BE FOCUSSING ON
THE MUSIC GENRE RAP
• GENRE IS FAST AND MOVING IT’S
POWERFUL
• YOU CAN GET LOST INTO A POSITIVE
WAY
• HIGH PERCENTAGE OF TEENS LISTENING
TO RAP TO BLOCK OFF THE REAL WORLD

5. Content
• This magazine will contain interviews and
information and articles about famous and
upcoming RAP music artist. This will include where
they have performed in the past to interest the
reader's who are viewing the music magazine.
• This will include future tour event's that the
readers can follow up on.
• We will show the top 50 artist of rap in north
London
• @RAPUP will be the account of all social media
platforms these platforms will be on snapchat
Instagram TikTok and Facebook to catch the eye of
the secondary audience
•

6. Target
audience
My primary target audience will be around 14/28
from any racial/ ethical background from any social
class.
My secondary audience will be the much older
generation of ages 28-37 so they can see the drastic
change in how music was and what its like now.
From this music genre being so popular in America
but now converted into the uk shows the change in
the rap society. This is all shown by the live concerts
that have been occurring and the rise in British
white males.

7. Resources and
personal
• The recourses that I need to make the magazine would be a camera -
to do the photoshoots to show the featured artist and to take pictures
of anything else linked with the artist.
• I want the camera to have multiple lenses to show the different camera
angles of the music artist (tripod).
• A background of a picture is always helpful in this scenario. Photoshop
will be used for a much more professional look towards the readers.
• Within the personnel I will have a camera man in order to produce top
quality pictures of the artist and an editor and an interviewer to help to
publish to magazine right at the end.
• Editing will show the layout and enhance the pictures in a much more
professional way.

8. Distribution and marketing
• social media will play a big part in how I distribute my magazine and show it to the primary target
audience who at the end of the day is the main people I want to show this to.
• Social media platforms such as Instagram and snapchat and twitter are the most used by this target
audience, we want this magazine to be produced to.
• I want to advertise it in a way where it will catch the primary audience but then passed on to the
secondary audience .
• As for my hard copy of my magazine this will be sold in news agents and super-markets. Teenagers
going to super-markets with there parents and then being caught up in the magazine isle.
• Another way to distribute my product is on busses where teenagers will be on most of the time such
as going to school or on their way home from school.
• It wont just be in the bus it will be on the side of big buses and behind at the back of buses so it
should be seen from every angle.

9. Sample ideas / fonts for my
masthead fonts for my double
page spread
This font type will be used for my double
page spread and this font type will be
used in the front cover for the cover lines
to produce a much more modern and
much more formal look.
Even though the genre might not be
formal how you produce your writing and
information should be professional.

10. Practice mood board design Practice front cover

11. Sketch layouts showing front
cover and double page spread
• In both sketches I have included all the most important information puff
showing the exclusive offers and a bar - code in the right bottom corner
this is on the front cover of the magazine.
• Title of the front cover will be Rap up the double page spread has
included a section where there will be a Q&A this will get information
from the top uk rappers right now in the Uk/North London this will
include information about the top music venues in north London.
•

12. Article ideas
. For each of the issues we will be interviewing a top artist famous for rap, and we will ask them questions that
readers have put on the website to then be asked in the interview to get what the readers what they want to hear.
• Once our magazine has vast amounts of exposure then we will see the top artist to show our main aim, and this is
to influence the primary audience which is the main audience that will follow top artist and their lives with how there
living it with there fame and popularity. In the magazine I will include the top 50 music under rap.
We will also give the chance for readers to see what other people have thought about venues and the artist
especially. This is the chance to get reviews from the readers to be able to see if there is trends with the most liked
artist and venues.
• This could be helpful as someone who hasn't been to an artist live or hasn't been to the north London venues this
will help them pick which venue and artist for the future through the reviews over pricing and reviews of how it is in
general from spectators.

13. Competition
• my magazine will focus on specifically
the music artist of the music genre rap
within north London. There will be a big
focus on the artist .
• it is at affordable for the people I'm
aiming it at (teenagers). While my
magazine is priced at such an affordable
price of £3.75 it can be seen as such a big
threat towards other big magazine
organizations as my magazines such as XXL
or the source. Compared to the top
magazine’s ranged at £5
• We want to show that everyone is
welcome no matter your culture or your
background this can be see as the valuable
part of my USP