The magazine represents several social groups:
- The target audience is mainly working class white males ages 16+, as rap/hip-hop is stereotypically a genre preferred by this group. Research showed this age group and social class listened to this music.
- Ethnic minorities are represented with a photo of a Saudi man, aligning with stereotypes of the genre's diversity.
- While targeting working class males, the magazine portrays a lavish lifestyle contrasting with this class through images of wealth, motivating readers.
- Females are also represented on the contents page through an attractive pink-filtered photo, appealing to heterosexual readers' sexuality.