This media product represents several social groups through its design and content: 1) New affluent workers aged 13-19 through a chatty tone and informal language that would appeal to younger readers still in education. 2) Females, who make up 80% of the target audience, through feminine pink and purple colors and featuring female artists. 3) People interested in pop music and culture as a hobby through music and celebrity focused content alongside other topics. 4) Young adults through a carefree tone and simple, easy to navigate layout suited to relaxed readers. Ethnicity and age of featured people also align with the UK teenage demographic.

1. How does your media
product represent
particular social
groups?
Katie Winn

2. Front Cover
• My media product has a demographic of teenagers/young adults
aged 13-19, which is reflected in my front cover on my feature
article photograph as the cover star is within this age range.
• My target audience is 80% females and therefore I chose to have
a female cover star as she would be more relatable and the reader
would be more inclined to idolise her. I also selected a feminine
colours scheme of pink and purple as it would appeal to my
demographic more as stereotypically these colours represent
femininity.
• The cover star on my front cover represents new affluent workers
as she is 17 and therefore still in education, but with a part time
job.
• My demographic are predominantly a White British ethnicity as
the regional identity of my magazine is the United Kingdom, this
is represented in my magazine as my cover star is of this
ethnicity.

3. Comparison to Competitor Product
My magazine follows a similar colour scheme to
this competitor magazine, and both are very
feminine, appealing more to females. However, I
think that ‘ELLE’ magazine has a slightly older
demographic as it promotes things that would
appeal more to people in their twenties and also
promotes shopping and fashion, which may be
more appropriate for technical middle class or
established middle class members of society, who
have a steady, full time job, and therefore more of
a disposable income. Whereas my magazine offers
posters and advice, which are a better
representation of my teenage demographic. Both
magazines have a female cover star, however,
they are different ages, meaning that they appeal
to different people. My magazine has a young
teenage cover star, who would appeal to other
teenagers as they can idolise her, whereas ‘ELLE’
magazine has a cover star in her twenties,
appealing to people of a similar age.

4. Contents Page
• The continuation of the pink and purple colour scheme on the
contents page, establishes a very girly house style, representing
the 80% female demographic I have aimed my magazine at.
• I chose a very simplistic layout, that is very easy to navigate
throughout in order to appeal to my young demographic, as they
have a care-free relaxed attitude and therefore would not want to
spend a long time trying to find different articles.
• I chose very short, colloquial phrases to promote the articles as
they create a friendly, informal mode of address, and therefore
would represent my young, laid-back demographic.
• Most the artists featured on the contents page are within the age
range of my demographic, therefore representing that age group
and making them more relatable to my audience.
• I added some males to my contents page as a small minority of my
demographic is males, however, I made sure it also applied to
females as well by making them look like a boy band. By
including both genders it connotes equality and fairness.

5. Double Page Spread
• I used a similar colour scheme on my double page
spread to the rest of my product which meant that
femininity was still represented, however the
addition of blue to the colour scheme meant that it
also applied to males as well, as it is a stereotypically
masculine colour.
• Similarly to the front cover, the artist on my double
page spread is female which represents my
predominantly female demographic.
• The interview style article, creates an informal, chatty mode of address which appeals to my
young demographic of new, affluent workers who would prefer to read something light-hearted
and friendly, than a serious, informative article.
• The heading “rising superstar” in exciting and intriguing and would appeal to my young, current
demographic, as they are the type of social group who want to keep up-to-date with all the
current trends and be the first to know about new upcoming artists.

6. Summary
Throughout my media product, the following social groups are represented:
• New Affluent Workers- my magazine is aimed at this social group and represents them using a
friendly, chatty tone, as they are quite young and therefore would not want to read very serious,
informative articles. I also used colloquial language, and made the article sound conversational
to ensure that it is easy to read and understand.
• Females- my magazine appeals mainly to females as it follows a pink and purple colour scheme
throughout, and also the main artist featured is a female.
• People who have a strong interest in pop music and culture and see it as a hobby, but not
necessarily a career path or lifestyle, as the magazine is includes other topics such as fashion
and advice, rather than solely on music.
• Young adults who have a carefree, relaxed lifestyle, as the articles are very informal and chatty,
mirroring this kind of lifestyle.