Flipkart, founded in 2007 by Sachin Bansal and Binny Bansal, has rapidly emerged as a leading e-commerce platform in India, focusing on customer service, affordability, and a diverse product range. The company operates on a marketplace model, generating revenue through commissions, advertising, and its private label offerings. Key lessons from Flipkart's success include the importance of innovation, adaptability, and creating a strong connection with the consumer base.

1. Brand Study
Unlocking the success story - one case study at a time!

2. Overview
From humble beginnings in 2007, Flipkart has grown to become
one of the most prominent e-commerce players in India. It has
expanded its product range, launched its private label brand,
and invested heavily in innovation and customer service.

3. Company
Name 🏨
Industry 🏗
Flipkart
E-commerce
marketplace

4. Founder
Founding
Year
Sachin Bansal
and Binny Bansal
2007

5. MAIN
COMPETITOR
Amazon
Snapdeal
Paytm Mall

6. SWOT Analysis

7. Strengths 💪 Weaknesses 😢
Strong brand recognition and customer
loyalty
Diverse product range
Private label brand offering affordable and
quality products
Intense competition from Amazon and
other e-commerce players
Logistical challenges of delivering products
to remote areas
Opportunities 🚀 Threats 🛑
Growing e-commerce market in India
Expansion into new categories, such as
healthcare and financial services
Regulatory hurdles and evolving regulations
Economic downturns affecting consumer
spending

8. All About Brand

9. Short Founding
Story 🔍
Flipkart began its journey in 2007 when Sachin Bansal and Binny Bansal, two former Amazon employees,
realized the potential of e-commerce in India. They set out to create a platform that would offer customers
a wide range of products at affordable prices and with excellent customer service.

10. Problem Solved
By Flipkart💡
To make online shopping accessible and convenient for Indian consumers, especially those living in smaller
towns and cities.

11. Brand
Positioning 📍
Flipkart positions itself as an affordable and customer-centric e-commerce platform that offers a wide
range of products.

12. Business Model
🧑‍💼
Flipkart operates on a marketplace model, connecting buyers and sellers on its platform. It also has its
private label brand, which contributes significantly to its revenue.

13. Revenue Model
🤑💰
Flipkart generates revenue through commissions from sales made on its platform, advertising,
subscription-based services, and sales of its private label products.

14. Target
Customer 🎯
Indian consumers across all age groups, primarily in smaller towns and cities, looking for affordable and
convenient online shopping options.

15. Product Line 🛒
Flipkart sells a wide range of products, including electronics, fashion, home appliances, groceries, books,
and more.

16. Best Selling
Products on
Flipkart 👍
Flipkart's best-selling products include smartphones, laptops, clothes, and home appliances.

17. Flipkart USP 🤩
Flipkart's unique value proposition is its focus on customer service, affordability, and selection. It has also
innovated by launching its private label brand, which offers affordable and quality products.

18. How Flipkart
Becomes
Successful? 📈
Flipkart's relentless focus on customer service, affordability, and innovation has been the key to its success.

19. What You Can
Learn From
Them? 📖
E-commerce businesses can learn from Flipkart's emphasis on customer service, innovation, and
affordability. They should also focus on creating relevant and engaging content to connect with their
audience.

20. Behind the
Scene 🎥
Flipkart's tech stack includes a wide range of tools and technologies to ensure a smooth and seamless
online shopping experience for customers. This includes cloud-based infrastructure, big data analytics,
artificial intelligence, and machine learning algorithms.

21. Lessons Learned
Flipkart's journey teaches us the importance of innovation, customer service, and affordability in
succeeding in the highly competitive e-commerce industry. It also highlights the need to stay agile and
adapt to changing market conditions and customer needs.