This presentation provides an overview of Reliance Fresh's business model and supply chain operations. It discusses Reliance Fresh's introduction in 2006 as a supermarket format owned by Reliance Industries of India. The presentation outlines Reliance Fresh's business model of operating small and medium stores focused on food and FMCG products. It also describes Reliance Fresh's supply chain approach of directly sourcing from farmers and using collection centers and company logistics to deliver products from farms to stores. A SWOT analysis identifies Reliance Fresh's strengths in financial resources and private label sales, as well as weaknesses in inventory control and use of IT.

3. Outline Of Presentation
Introduction
Business Model
Production Range
Supply Chain Management

4. Introduction:-
Reliance Fresh is the convenience store format which forms part of the retail
business of Reliance Industries of India.
Type Super market
Industry Retail
Founded October 30,
2006
Headquarters Mumbai, India
Key people Mukesh Ambani
Website www.ril.com
Stores 453

5. Business Model
Store Small & Medium Store
Merchandise Food & FMCG Products
Investment Per Store Rs 5 To 6 Million
Catchment Area 2 To 3 Sq Km Radius
Market Positioning Convenience Store

6. Product Range : ONLY VEGETERIAN
 Fresh Vegetables & Fruits
 Staple
 Processed Food
 Beverages
 Personal & Home Care
 Dairy Products

7. Supply Chain of reliance fresh:-
Approaching farmers directly , there by reducing
procurement wastage.
 Better returns to Indian farmers and manufacturers
Greater value for the Indian consumers

8. Supply chain :-
Place where vegetables and fruits received.
Processing of fruits and vegetables.
separating rotten ones and their packaging.
Objective of Collection Centre is to buy fresh and
good quality of fruits and Vegetables
company can save the vendor and mundi charge
through these practices.

9. Local farmers
COLLECTION CENTRES LINKED
WITH CONSORTIUMS
RELIANCE FRESH
OUTLETS
FARM TO OUTLET MODEL

10. Reliance Fresh Supply Chain Model
Model 1: First Reliance Fresh Model
FarmersFarmers Farmers
Collection Point
Processing
Reliance FreshReliance FreshReliance Fresh
Farmer own
transportation
Farmer own transportatio
Farmer own transportation
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic

11. Reliance Fresh Supply Chain Model
Model 1: Wholesale Reliance Fresh Model
FarmersFarmers Farmers
Collection Point
Processing
Reliance FreshReliance FreshReliance Fresh
Farmer own
transportation
Farmer own transportatio
Farmer own transportation
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Reliance Own Logistic
Wholesale Wholesale
Cold trucks Cold trucks

13.  Supply Chain Model

14.  Point of sale displays.
 Special Displays.
 Dealers Premium, Gifts.
 Advertising materials.
 Catalogs and brochure.
 Events.
 Sampling.

15.  Coupons
 Samples
 Premium and gifts
 Refunds/Rebates
 POP advertisement.

16.  Strong Financial s Of Holding
Company & Brand
 Private Label Sale – Reliance
Select
 Contract Farming
 Network – 1600 channels in
villages
 Backward Integration
Strategy
 Domestic Competitors like
Big Bazar
 Brand Cautious Customers
 Opposition From
Unorganized Retailers
 Employee Attrition Rate
 Change In FDI Norms in Retail
Sectors
 Increase In Net Margin
 Untapped Rural Market
Potential
 Sale of Reliance Select
products In Open Market
 Expansion In Metro & Tier
Cities
 Poor inventory control
 Less Innovative Promotional
Scheme
 Lack Of Use Of Advance Of
Information Technology
 Lack Of Facilities To
Customers like Parking,
Compact Layout etc
SWOT ANALYSIS
Strength
ThreatsOpportunities
Weakness

17. Reference
www.ril.com
www..reliancefresh.com
en.wikipedia.org/wiki/Reliance_Fresh