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1. Brand Study
Unlocking the success story - one case study at a time!

2. Overview
Myntra's journey has been nothing short of remarkable. From humble
beginnings in 2007, the brand has grown to become one of India's
leading e-commerce companies. They have expanded their product
range, launched innovative marketing campaigns, and built a strong
brand image.

3. Company
Name 🏨
Industry 🏗
Myntra
E-commerce
marketplace
(Fashion)

4. Founder Founding Year
Mukesh Bansal,
Ashutosh Lawania,
Vineet Saxena
2007

5. Main Competitor
Amazon Fashion
Flipakart
Koovs

6. SWOT Analysis

7. Strengths 💪 Weaknesses 😢
Personalized shopping experience
Wide range of products
Excellent customer service
Innovative marketing strategies
Low brand recognition outside India
Limited international presence
Opportunities 🚀 Threats 🛑
Expanding into international markets
Partnering with fashion influencers to increase
brand awareness
Offering more sustainable and eco-friendly
products
Intense competition from other fashion e-
commerce platforms
Changing consumer preferences and trends
Economic downturns affecting consumer
spending

8. All About Brand

9. Short Founding
Story 🔍
It all started in 2007 when Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena saw a gap in
the Indian fashion market. They realized that customers had limited options to shop for
fashionable clothes and accessories online. This inspired them to create a platform that could
provide customers with an extensive range of stylish products from the comfort of their
homes.

10. Problem Solved By
Myntra💡
Myntra aimed to revolutionize the Indian fashion industry by providing customers with an
easy-to-use online platform where they could shop for the trendiest fashion items at
affordable prices. They believe that fashion is for everyone and should be accessible to all.

11. Brand Positioning 📍
Snapdeal positions itself as a customer-centric brand that offers a wide range of products at
competitive prices. They focus on providing a seamless shopping experience and
empowering small businesses.

12. Business Model🧑‍💼
Myntra follows a B2C (Business to Customer) model, where they source products directly
from brands and sell them to their customers through their online platform.

13. Revenue Model 🤑💰
Myntra's revenue model is based on commissions earned from sales made through their
platform. They also offer various services, such as personalized styling and hassle-free
returns, which generate additional revenue for the brand.

14. Target Customer 🎯
Myntra targets young adults aged between 18-34 who are fashion-conscious and are
comfortable shopping online.

15. Product Line 🛒
Myntra offers a wide range of fashion merchandise, including clothing, footwear, accessories,
and beauty products.

16. Best Selling Products
on Myntra 👍
Myntra's best-selling products include women's ethnic wear, men's casual wear, fitness wear,
and footwear.

17. Myntra USP 🤩
Myntra's unique value proposition lies in its personalized shopping experience, hassle-free
returns, and excellent customer service. Their AI-based recommendation system provides
customers with a highly curated selection of products that match their preferences and style.

18. How Myntra Become
Successful? 📈
Myntra's personalized shopping experience, hassle-free returns, and excellent customer
service have been crucial to their success. Additionally, their focus on building a strong brand
image through engaging content and innovative marketing strategies has helped them stand
out in a crowded market.

19. What You Can Learn
From Them? 📖
As an e-commerce business owner, you can learn from Myntra's emphasis on providing a
highly personalized shopping experience to customers. By investing in AI-based
recommendation systems, you can provide customers with a curated selection of products
that match their individual preferences and style.

20. Lessons Brand
Learned
Myntra learned that it's essential to listen to customer feedback and adapt quickly to
changing trends and preferences. They have also realized the importance of building a strong
brand image and providing exceptional customer service to stand out in a crowded market.

21. Conclusion
In conclusion, Myntra has set an excellent example for e-commerce business owners with its
innovative approach to fashion retailing. By focusing on providing a personalized shopping
experience, investing in customer education, and building a strong brand image, Myntra has
established itself as a leader in the Indian fashion industry. As an e-commerce business
owner, you can learn from their success and apply these lessons to your own business
strategies.