Flipkart is India's largest e-commerce marketplace founded in 2007 and headquartered in Bangalore. It has a valuation of $37.6 billion, 250 million registered users, and 3.75 lakh sellers. In 2012, Flipkart shifted to a marketplace model. It is now owned by Walmart and has a market share of 31.9%, making it the largest online retailer in India. Flipkart faces competition from Amazon but has been successful through strategic marketing and partnerships.

1. BANGALORE
PARENT COMPANY
capturing
62%
Market share
Founders
SACHIN BINNY
BANSAL BANSAL
$37.6 billion
VALUATION
NET REVENUE
$40 Billion REGISTERED USERS
250 million
SELLERS
3.75 lakh
FOUNDED :2007
HEADQUARTERS
Walmart
STARTING POINT
Flipkart starting as an
online boook selling
venture changed to
merket place model in
2012
investor
Accel
Partners
Tiger Global
Management
Morgan
Stanly
Tencent
Qatar
SoftBank CPPIB
FLIPKART

2. products
Today Flipkart
is India's largest
e-commerce
market place
having 150
million products
across 80+
categories
...
FLIPKART

3. 230.5 million
daily page visitors
66 fulfilment centres in
the country spanning 10
million square feet 20
million cubic feet of
storage space.
250 Million
REGISTERED USERS
3.75 lakh
sellers
2-2.5 million
orders per day
FLIPKART

4. FLIPKART

5. BUSINESS
MODEL
Flipkart’s Customer Segments
Flipkart’s Value Propositions
Flipkart’s Customer Relationships
Flipkart’s Key Activities
Flipkart’s Channels
Flipkart’s Key Partners
Flipkart’s Key Resources
Flipkart’s Cost Structure
Flipkart’s Revenue Streams
FLIPKART

6. KEY PARTNERS
Subsidiaries
(Myntra,Jobong.com,PhonePe,
eBay.in and EKart,LetsBuy)
Walmart-(Owns 81.3% of
flipkart)
Sellers, manufacturer,and
distributors of products
FLIPKART

7. Challenges Faced by the Company
• Way too many players.
• Logistics and Supply Chains.
• Payment :
Large volume of transactions in india are cash-
based transaction.
• Market Size / CLV / Margins.
• Ecommerce in india is not for startups.
• Amazon.com could play spoiler.

8. FLIPKART
COMPETITOR
ANALYSIS
The competence rivals mainly with Amazon’s
Indian subsidiary and the native rival snap
deal. As of March 2017, Flipkart maintained a
39.5% market share of India’s e-commerce
business.
FLIPKART

9. Flipkart’s overall
marketing strategy
Target audience
Collaborations & Celebrity
Marketing
Search Engine Optimization
Keywords in URL , Site Speed
Keywords on the web pages
Flipkart’s Social Media Strategy
FLIPKART

10. MARKET
ANALYSIS
Existing India’s leading e-
commerce platform, Walmart-
owned Flipkart has gone toe-to-
toe with Amazon. Flipkart
maintained a 31.9% market share-
being the largest online retailer in
India according to research done
by Forrester by October 2021.
FLIPKART

11. HOW SUCCESSFUL
WAS THE METHOD
Walmart Acquires Flipkart
With a 77 percent ownership worth
$16 billion, the young entrepreneurs
have become one of India's most
successful entrepreneurs.
FLIPKART
FLIPKART

12. Conclusion
So be it billboards, tv commercials or
digital ads, Flipkart has always been on
the front seat in developing marketing
strategies around existing trends. Its
smartly yet emotionally woven ad
campaigns leave a strong impression in
the hearts of Indian audience. Flipkart’s
business might be threatened by
equally giant competitors but it will
definitely continue to rule the E-
commerce industry for decades to
come with its brilliant marketing
strategies.
FLIPKART