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Flipkart Case Study.pdf
- 1. BANGALORE PARENT COMPANY capturing 62% Market share Founders SACHIN BINNY BANSAL BANSAL $37.6 billion VALUATION NET REVENUE $40 Billion REGISTERED USERS 250 million SELLERS 3.75 lakh FOUNDED :2007 HEADQUARTERS Walmart STARTING POINT Flipkart starting as an online boook selling venture changed to merket place model in 2012 investor Accel Partners Tiger Global Management Morgan Stanly Tencent Qatar SoftBank CPPIB FLIPKART
- 2. products Today Flipkart is India's largest e-commerce market place having 150 million products across 80+ categories ... FLIPKART
- 3. 230.5 million daily page visitors 66 fulfilment centres in the country spanning 10 million square feet 20 million cubic feet of storage space. 250 Million REGISTERED USERS 3.75 lakh sellers 2-2.5 million orders per day FLIPKART
- 4. FLIPKART
- 5. BUSINESS MODEL Flipkart’s Customer Segments Flipkart’s Value Propositions Flipkart’s Customer Relationships Flipkart’s Key Activities Flipkart’s Channels Flipkart’s Key Partners Flipkart’s Key Resources Flipkart’s Cost Structure Flipkart’s Revenue Streams FLIPKART
- 6. KEY PARTNERS Subsidiaries (Myntra,Jobong.com,PhonePe, eBay.in and EKart,LetsBuy) Walmart-(Owns 81.3% of flipkart) Sellers, manufacturer,and distributors of products FLIPKART
- 7. Challenges Faced by the Company • Way too many players. • Logistics and Supply Chains. • Payment : Large volume of transactions in india are cash- based transaction. • Market Size / CLV / Margins. • Ecommerce in india is not for startups. • Amazon.com could play spoiler.
- 8. FLIPKART COMPETITOR ANALYSIS The competence rivals mainly with Amazon’s Indian subsidiary and the native rival snap deal. As of March 2017, Flipkart maintained a 39.5% market share of India’s e-commerce business. FLIPKART
- 9. Flipkart’s overall marketing strategy Target audience Collaborations & Celebrity Marketing Search Engine Optimization Keywords in URL , Site Speed Keywords on the web pages Flipkart’s Social Media Strategy FLIPKART
- 10. MARKET ANALYSIS Existing India’s leading e- commerce platform, Walmart- owned Flipkart has gone toe-to- toe with Amazon. Flipkart maintained a 31.9% market share- being the largest online retailer in India according to research done by Forrester by October 2021. FLIPKART
- 11. HOW SUCCESSFUL WAS THE METHOD Walmart Acquires Flipkart With a 77 percent ownership worth $16 billion, the young entrepreneurs have become one of India's most successful entrepreneurs. FLIPKART FLIPKART
- 12. Conclusion So be it billboards, tv commercials or digital ads, Flipkart has always been on the front seat in developing marketing strategies around existing trends. Its smartly yet emotionally woven ad campaigns leave a strong impression in the hearts of Indian audience. Flipkart’s business might be threatened by equally giant competitors but it will definitely continue to rule the E- commerce industry for decades to come with its brilliant marketing strategies. FLIPKART