The document describes several successful Indian campaigns on Twitter. It discusses how UNICEF India was able to increase engagement on their #AWAAZDO campaign for getting children back to school by encouraging celebrities like Priyanka Chopra and Shekar Kapur to tweet about it. Their involvement helped the campaign receive over 60,000 impressions and gain over 2,000 new followers for UNICEF India's Twitter account. It also describes how Lipton Ice Tea's "Chill Out Surprise" campaign tracked stressed tweets in Mumbai to deliver gift hampers, receiving over 1.5 million impressions. Finally, it mentions how Hippo Chips empowered consumers as "Hunger-Fighters" to tweet stock outs, which Hip
To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
As both platforms, Facebook and Twitter, grow and become more and more popular among marketers, a different number of questions arise about the impact of being present within these social media spaces on ROI, crisis management, time management, and what makes Facebook fan pages and Twitter handles successful. Use this presentation as a tool not only to create successful fan pages and micro-blogging profiles, but to persuade your boss why you should be present on these platforms and how it will affect your bottom line.
To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
Social media and ecommerce william toll - finalWilliam Toll
Social Media and Ecommerce - Accelerating Revenue with Engagement. Presented at Your Customer - Your Asset Nov 28, 2011 in Copenhagen Denmark by William Toll @utollwi william@williamtoll.com
As both platforms, Facebook and Twitter, grow and become more and more popular among marketers, a different number of questions arise about the impact of being present within these social media spaces on ROI, crisis management, time management, and what makes Facebook fan pages and Twitter handles successful. Use this presentation as a tool not only to create successful fan pages and micro-blogging profiles, but to persuade your boss why you should be present on these platforms and how it will affect your bottom line.
Connected Moments: Measuring and Monetizing Social Media - Adam Lavelle - iCr...iCrossing
What is connectedness and what are connected moments? How do you measure and monetize social media? iCrossing Chief Strategy Officer, Adam Lavelle, explains in detail how you can capitalize on the moments that matter in this keynote presentation delivered at the Council of Public Relations Firms: Igniting Opportunities event, on April 25, 2012. Join the connectedness conversation at: http://www.icrossing.com/icrossing-blogs-conversations-feed/connectedness
Slide deck to support my talk at Brand Camp Boston. From the program:
Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
Why reinvent the wheel? This checklist started with Chris Brogan. I decided to add to the idea by implementing time management and bridging online and offline marketing strategies. I believe that social media shouldn’t take all day therefore; 60 minutes per day can be allocated to your online social business strategy.
Marketing Automation - does it work or not? What do you need to make marketing automation successful? What's holding marketing automation back today? Why marketing automation needs to incorporate social media? What are the 10 commandments of marketing automation?
Optimize for Customers! Convergence of SEO. Social Media & Content MarketingTopRank Marketing Agency
Lee Odden presentation on the convergence of SEO, Social Media and Content Marketing. Improve online customer acquisition by optimizing search and social media content across the customer buying cycle.
"According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release."
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Bpost, the Belgian Post Service wanted to know if DM can survive in a digital era. The Farm by Proximity BBDO tackled the issue and Julie Bogaerts&Eveline Smet presented the results to Bpost.
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
Connected Moments: Measuring and Monetizing Social Media - Adam Lavelle - iCr...iCrossing
What is connectedness and what are connected moments? How do you measure and monetize social media? iCrossing Chief Strategy Officer, Adam Lavelle, explains in detail how you can capitalize on the moments that matter in this keynote presentation delivered at the Council of Public Relations Firms: Igniting Opportunities event, on April 25, 2012. Join the connectedness conversation at: http://www.icrossing.com/icrossing-blogs-conversations-feed/connectedness
Slide deck to support my talk at Brand Camp Boston. From the program:
Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
Why reinvent the wheel? This checklist started with Chris Brogan. I decided to add to the idea by implementing time management and bridging online and offline marketing strategies. I believe that social media shouldn’t take all day therefore; 60 minutes per day can be allocated to your online social business strategy.
Marketing Automation - does it work or not? What do you need to make marketing automation successful? What's holding marketing automation back today? Why marketing automation needs to incorporate social media? What are the 10 commandments of marketing automation?
Optimize for Customers! Convergence of SEO. Social Media & Content MarketingTopRank Marketing Agency
Lee Odden presentation on the convergence of SEO, Social Media and Content Marketing. Improve online customer acquisition by optimizing search and social media content across the customer buying cycle.
"According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release."
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Bpost, the Belgian Post Service wanted to know if DM can survive in a digital era. The Farm by Proximity BBDO tackled the issue and Julie Bogaerts&Eveline Smet presented the results to Bpost.
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
Twitter 101 for Small Business presented by Ilona Olayan from Social Strategy1 and Hakan Degirmenci from Twitter and hosted by OfficeArrow - small business community. This session is Twitter 101 and we’ll be covering the basics of Twitter including what the term hashtag means, but if you do happen to already have a Twitter account and are somewhat familiar with hashtags, the hashtag we are using for today’s webinar is #OASocial.
The presentation includes Twitter basics and how to's, the big picture of the new Twitter, including Twitter statistics, and what to use twitter for as a business.
Social Media March Book Club Featuring Get Bold by Sandy CarterSocial Media Club
Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.
Similar to Twitter for business- Indian Cases (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
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➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Exploring Patterns of Connection with Social Dreaming
Twitter for business- Indian Cases
1. SUCCESSFUL
INDIAN
CAMPAIGNS
Tejas Deshpande www.tejasdeshpande.com
Gaurav Sareen www.gauravsareen.com
Pankaj Kamani www.pankajkamani.com
Mala Subramanian www.malasubramanian.com
http://srihariharan.info/
Hariharan Subramanian
2. Twitter
Twitter is a free service that allows anyone to say almost
anything to anybody in 140 characters or less – it’s the “what are
you doing right now” kind of micro-blogging that permeates
online social communication.
WHY HOW
• Engagement with customers • Define your purpose and goals
• Great networking tool • Assign the right tweeters –
• Refine Branding knowledgeable, good listener and
• Customers Feedback trustworthy
• A faster way to get the message • Cultivate a voice – identity of
out company tweeters & right guidelines
• Everyone else is doing it • Follow the right people – remove
• News & give away coupon codes spammers, find connectors and
and promotions people who regularly tweet on
• Twitter is Viral company posts
• Spying on competition • Have a sense of humor appropriate
• Increase sales to business
3. UNICEF India – Tweet for a Cause
• UNICEF India case shows Celebrities impact on Social Good Projects
• Bollywood icons Priyanka Chopra and Shekar Kapur were among others to tweet about the
campaign. BUZZVALVE encouraged their participation by showing them how big of an impact they
had on the initiative
• The thrust of this campaign lay in targeting influential personas and celebrities on Twitter. A
retweet or a mention by them proved crucial for the outreach program and to get word out
about the campaign
4. UNICEF India – Tweet for a Cause
Success Metrics: During the three-month campaign, the #AWAAZDO hashtag received 1,525
mentions and the @UNICEFIndia Twitter account gained 2,198 followers. The campaign itself
received 60,540 impressions on Twitter during the time period, as calculated using Tweetreach.
By the end of the campaign, the Awaaz Do website garnered 203,248 signups of people
interested in "joining the movement" to help get India's children back to school.
Lesson: Non-profit organizations can increase their celebrity endorsers' activity with a campaign
by showing them just how impactful their Twitter involvement is. Sharing analytics with
celebrities involved in the campaign can encourage them to share the campaign with their
followers more often.
5. Lipton Ice Tea’s “Chill Out Surprise”
Why the idea?
Tracked stressed twitteraties :
80% people crib on social media, the majority
Twitter used as a SEARCH tool
being on twitter
Would love to get a chilled out surprise gift Searched for keywords like
stressed, mondayblues, traffic
Narrowed the search results
to Mumbai and picked only
And thus, etc the negative ones
To strengthen its brand positioning ‘Take
a chill pill’, Lipton Ice Tea launched a
surprise chill-out campaign for 6 days on
Twitter.
Tracked location of stressed twitteraties
The most interesting aspect as all The final confirmation was
social prospects were
done by calling into their
integrated to track the person
down – used LInkedIn, Twitter, office and knowing if they
Facebook, Blogs etc have entered the office.
Surprised stressed twitteraties:
The Chill Out Crew would rush over to their
office with a customised Chill Out Hamper.
6. Lipton Ice Tea’s “Chill Out Surprise”
In about 6 days, the #Chilloutsurprise managed to create quite a buzz. Below are
some stats about the same :
Half a million
impressions
10+
And,
tweets
Countless
per
Smiles!
minute
#chilloutsurprise
20%
increase in 3000+
follower interactions
count
Click on the Image for the video 1,50,000+
people
reached
7. Hippo Chips
Problem Situation Solution
12 million kirana
Cumbersome stores across India. Make the consumers
inventory
management and tweet about a stock
frequent stock outs Nascent distribution out and replenish that
system store
New product with an Hippo consumer on
immature distribution Twitter
system
Consumers turned into ‘Hunger-Fighters’
8. How it unfolded..
Meanwhile
Consumers
@hellomehip Hippo
respond The Twiterrati Consumers
po tweets to restocks the Hunger
tweeting back sees this and receive
its follower store via Defeated!
stock out follows suit hampers
base distbn. system
locations
in 48 hours
Results:
-Hippo follower base on Twitter increases by 300% to about 4000.
-50% of the sales & distribution network is tracked by Twiterrati. At no cost!
-Hippo sales shoot up 76%!
-Empowered customers and tremendous positive buzz in social media
-Awards galore for Parle Agro & Creativeland Asia.
12. Learnings
• Twitter is a tool to empower the consumers and not to overpower them.
• Twitter effect gets amplified when coupled with traditional media.
• Fun, humor, satire, creativity are an essential part of engaging the twitter
users.
• Celebrities are strong tools to reach out to a wider Twitter base and lend
credibility to the campaign.
• Following your consumers back, retweeting their posts, replying promptly
to their mentions, are hygiene practices and cannot be discounted.
13. More ways to use Twitter
• Organize whom you follow with lists – have people
segmented into different groups to have better focus e.g.
customer, people in industry, social media teachers, people in
professional organizations etc.
• Stop following people who don’t tweet
• Expand the twitter conversation to blog by embedding a
tweet into a blog post