The document provides an introduction to using Twitter for business purposes. It discusses setting up an account, following others, engaging in conversations, using hashtags and photos, cross-posting to other networks, and tools for easier management of a Twitter profile. The target audience appears to be businesses looking to utilize Twitter's networking and promotional capabilities.

1. Serious Business.
Serious Fun.
Gary Moneysmith
Interactive Strategy Director
gary@cpvinc.com
ial
m a Soc .
Hi. I’ a Critic
Medi
@garymoneysmith

2. Today’s Discussion
• Introduction
• What Can I Do With Twitter?
• How Do I Get Started?
• Jargon Alert
• Time to Follow & Be Followed
ATE
E to H a.
• What Should I Tweet About? I LOV medi
social
• Any Way to Make Life Easier?

3. My Confession...
January 24, 2008
“Twitter is the most childish, self-indulgent
invention on the Internet. I never need to
know THAT much about your life.”
gree
Ic ouldn’t a
more!

4. My Conversion...
April 9, 2009 - Speaking to the Ohio University Journalism School
“If I had to stop using every business tool
currently at my disposal, Twitter would be
the very last. It’s my outsourced brain.”
er!
lopp
Flip-F

5. "It's one of the fastest-growing
phenomena on the Internet."
- New York Times
"Twitter is a sucker's game that only
serves the needs of tiny elite."
- Seth Finkelstein, The Guardian (UK)
"Twitter is on its way to
becoming the next killer app."
- TIME Magazine
"Twitter, then, is the latest evidence of the
Paris Hiltoning of America. Twitter is
always on, always looked at, and at a 140
character limit, doesn’t have the capacity
to be either deep or meaningful."
?!
Helen Popkin (MSNBC)

6. July 14, 2009
Twitter is DEAD.
Long live Twitter!
Twitter as we know it now will go away.
Valuable business and personal networking
via social media will persist and accelerate.
ll it
ej ust ca ?
Can w move on
&
dead

7. What can I do with
Twitter?

8. Research Crisis Communications
Customer Service Sales/Donations
Brand Building Culture Sharing
PR Traffic Building Networking
Recruiting Professional Referrals
Technical Support Breaking News
Promotions Education Fun

9. Ambient Learning/Awareness
Lightweight, but meaningful conversation
"Google’s coming out with an
operating system?! Woohoo!" “Do we have a company
meeting today or not?!”
“I installed Windows 7 on myGirl Scout
“I’m selling
Cookies.”
wife’s NetBook. Surprisingly
easy. Might install myself...” cat has raised $18,000 for
"A
animal shelters via funny daily
tweets -- weird, but cool."
“Does anyone know of a good
online media buying company? I
need info for a proposal ASAP!”
“Yah, call EnginePoint.
They rock.”

10. Old Wine in New Barrels...
“Andrew Carnegie, the poverty-
stricken Scotch lad who started to
work at two cents an hour and
finally gave away $365 million,
learned early in life that the only
way to influence people is to talk
in terms of what the other
person wants.”
Originally published in 1936
15 million copies sold globally

11. Timeless Advice from Carnegie
“You can make more friends in two months by
becoming interested in other people than you can in
two years by trying to get other people interested in
you.”
“If you want to make people laugh at you behind
your back and despise you, here is the recipe: Never
listen to anyone for long. Talk incessantly about
yourself.”
“blah
ear is .”
All I h blah..
blah

12. Where do I find
the time?!
rdly
n ha ail!?
I ca em
le
hand

13. Smoke Breaks?
Take Twitter Breaks!
30-Minutes Per Day

14. So How Do I Get
Started?

15. The Essentials
Account Set-up

16. Essentials: Account Set-up
20-character limit
15-character limit
160-character limit
Privacy Control

17. Essentials: Password Management

18. Essentials: Mobile Set-up

19. Essentials: Notice Controls

20. Essentials: Picture

21. Essentials: Background Setup

22. Essentials: Background Setup
Offers frequently asked contact
information details

23. Essentials: Background Setup

24. Essentials: Connections Summary

25. Essentials: Almost Ready to Go!

26. Jargon Alert
Some Helpful Explanations...
• Tweet
A single Twitter post/message; up to 140
characters including spaces
• RT
Short for “retweet” - when someone repeats
your tweet/message; usually complimentary

27. Jargon Alert
Some Helpful Explanations...
• @message
Public messages directed at a specific username
such as @garymoneysmith (AKA “@mentions” or
“@replies)
• DM (Direct Message)
Private message sent to a particular person such
as “d garymoneysmith” (Tip: Set DM’s to email/
text to mobile phone to ensure delivery)

28. Jargon Alert
Hashtag (#)
• Label added to a Tweet
to “categorize” it
• Makes conversation
strings easier to find
• Often used by people
live-tweeting events

29. Jargon Alert
Favorites
• Usually denoted via
a little star
• Stores them for
future reference

30. Time to Follow and
Be Followed!

31. Follow & Be Followed...

32. Follow & Be Followed...

33. How many people should I be
FOLLOWING and how many should
follow me?
Answer: It Depends...
• Why (how) are you using Twitter?
• Active vs passive engagement
• Quality vs. Quantity
• Reality: Your Commitment ishy-
Sou nds w e.
to m
washy

34. Who should I follow?
• Friends, family & associates (inc. former)
• Industry superstars
• Friends of friends (power of weak links)
• Mass/niche media journalists
• Bloggers
• Professors & other subject matter experts
The
• Customers & business partners (members) Fo llow?
y only
s cener for
• Leaders of community & advocacy groups es
chang dog
d
the lea
• ...anyone else that makes your day better.

35. Follower/Following Tips
Ratio (Follower/Following)
• High
Follow few, but has many followers.
Person is discriminating who they follow,
but is popular/influential to others
• Low
Follow many, but few follow back. Person
who wants to broadcast to many, but isn’t
popular enough to be followed back
Also consider # of updates - too much? Too little?

36. How do I find people?
1) Search for people you know by name:
http://twitter.com/invitations/find_on_twitter

37. How do I find people?
2) Find friends based on your stored email addresses:
http://twitter.com/invitations/find_on_other_networks

38. How do I find people?
3) Keyword Search:
search.twitter.com

39. How do I find people?
3) Keyword Search - Example Results
Potential Person
to follow
Link to Online
Articles
RT = Valued
Opinion Hashtags for
More Info

40. How do I find people?
3) Advanced Keyword Search

41. Search Tips
Ask yourself, what keywords interest you when
you overhear a conversation?
• Your name/username (“vanity search”)
• Your company, brand and products
• Competitor names/products
• Industry terms
• Conference names
• Geographic locations
• Acronyms
n the
• Commonly know publication names l’ fly o
The o ick, eh?
wall tr
Read the tweets returned, then follow the
conversation strings between people.

42. What Should I
Tweet About?

43. You’ve got 140-characters
Use them wisely!
• Observations on industry happenings
• Comments on current events
• Links to interesting online articles/resources
• Answer questions asked by others
• Post a link to your blog and invite
• Ask questions to instigate conversation
s like
• Thank someone else for a great Tweet Sound tting
re cha
you’ d...
with a frien

44. You’ve got 140-characters
Use them wisely!
• Link to a specific Tweet (or RT it)
• Share a funny idea or photo
• Live Tweet an event
• OH: “Overheard” Share something you overhear
ness
Is this busi ?
asure
or ple

45. Photo Uploads

46. Photo Uploads

47. But what about Tweeting on behalf
of my company?
On Brand... and on spirit!
• Ask yourself, “What makes my organization unique?
Why do I exist?” The answers will guide how you
should utilize Twitter.
• Behave within the spirit of your brand.
• Be authentic, genuine and human.
• Be conversational & share useful info; don’t try tail
ock
direct sales. Don’t be that guy. A vi rtual c ed a
r - I ne
mixe
drink!

48. But what about Tweeting on behalf
of my company?
On Brand... and on spirit!
• How can you help your customers, business
partners, employees?
• What “fun facts” help people understand you?
• What “behind the scenes” info would people find
interesting?
• What material could you share that doesn’t fit into
press releases, web pages or white papers?

49. Can multiple people run our Twitter
account?
Yes, but...
• Explain the “tag team” approach in the bio area
• Identify Tweets with the person’s initials
• Reply to as many “@” or direct messages possible
• Everyone needs to stay appraised of updates to
avoid unecessary/uncoordinated repeat messages
• Establish a tone or personality for Tweets, no
matter who posts/writes them
• Add photos/info for each team member in the
background graphic

50. Example: Multi-Author Posts

51. Any way to make life easier?
• Contacts Manager
• 3rd Party Applications
• Link Shorteners/Reporting
• Keyword Alerts
• Cross Posting to Facebook
• Mobile Accessibility

52. http://dossy.org/twitter/karma/
Manage
Contacts

53. Example 3rd Party Application - Tweetdeck

54. Example 3rd Party Application - Tweetdeck

55. Other 3rd Party Applications
Helpful Hint
If you delete a Tweet via the Twitter website, it might not get deleted in
3rd party apps which “cache” (store) info longer. Trust me on this one.

56. Link Shorteners
Copy shortened link into your Tweet...

57. Link Reporting

58. Keyword Alerts
Email notifications
delivered when your
keywords are tweeted
by others.

59. Example 3rd Party Application
Tweetdeck - Facebook Posting & Link Shortening
Cross posts to your Facebook status updates.

60. Mobile Accessiblitiy
MANY ways/options...
• Tweetie
• Twitteriffic
• Tweetdeck Mobile
• TwitterFon
• Twitterberry

61. Things To Remember
• Be VERY careful when sending DM’s via a phone
• Address reasonable negative comments; offer to
discuss in a non-Twitter forum (email, telephone, etc.)
• Remember, ANYONE can read your comments; post
freely, but consider possible misinterpretations.

62. Questions?
Thank you!
Gary Moneysmith
Interactive Strategy Director
gary@cpvinc.com
’ll
Ma ybe I
OK. t a try...
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@garymoneysmith