Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Understanding "content" and explaining it within your organisationBrett Kobie
What exactly is "content" and why do you need it. Get the basics you need to understand content and explain it internal audiences. Applicable to any organisation with a serious communications or public affairs programme.
Achieving Reach, Spread, Influence, and Impact on TwitterNHS Horizons
Presentation and training by Leigh Kendall about maximising your personal and professional potential on Twitter, thinking about brand, perception, and effective tactics for influencing, reach, spread, and impact.
Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
Understanding "content" and explaining it within your organisationBrett Kobie
What exactly is "content" and why do you need it. Get the basics you need to understand content and explain it internal audiences. Applicable to any organisation with a serious communications or public affairs programme.
Achieving Reach, Spread, Influence, and Impact on TwitterNHS Horizons
Presentation and training by Leigh Kendall about maximising your personal and professional potential on Twitter, thinking about brand, perception, and effective tactics for influencing, reach, spread, and impact.
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Planning Your Content and Social Media Strategy | StorylabStory Collaborative
Defining content strategy, and learning how to plan and build useful, usable content in your social media posting. We use Evernote as a case study for providing value and interest to their audience.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Let's have a look at insights on content distribution strategy 2020. You can tweak your content distribution approach as needed as well as create a content repurposing strategy and stay consistent. → https://bit.ly/2HidUN8
Social media is one of the most cost-effective communication tools at your disposal. Mel Grau and Dan Rose, WEA Trust’s Marketing Communications Coordinators, recently held a webinar to discuss how to use Facebook to build relationships with your employees and mobilize your communities to action.
Maximizing Conversations:Creating a Simple Social Media Campaign for Your Chu...John Deisher
Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign.
Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Planning Your Content and Social Media Strategy | StorylabStory Collaborative
Defining content strategy, and learning how to plan and build useful, usable content in your social media posting. We use Evernote as a case study for providing value and interest to their audience.
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Let's have a look at insights on content distribution strategy 2020. You can tweak your content distribution approach as needed as well as create a content repurposing strategy and stay consistent. → https://bit.ly/2HidUN8
Social media is one of the most cost-effective communication tools at your disposal. Mel Grau and Dan Rose, WEA Trust’s Marketing Communications Coordinators, recently held a webinar to discuss how to use Facebook to build relationships with your employees and mobilize your communities to action.
Maximizing Conversations:Creating a Simple Social Media Campaign for Your Chu...John Deisher
Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign.
Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Social Media Marketing Presentation by Bureau in Sudbury, OntarioBureau Group
This is a social media marketing presentation given to the Ontario Library Service North at their annual conference in Sudbury, Ontario. It serves as a great beginner-friendly introduction to the power of social media.
For more useful content please visit our website at http://bureaugroup.ca
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
India is creating and recreating world history. Over the past few months, the launch of 104 satellites, the emergence of new-age payment mechanisms, and of course its overall rapid pace of digitization go down as scintillating performances and achievements in its annals of history. In this special release of Digital India, Ethinos Digital Marketing shares those important numbers and trends for leaders and marketers of India Inc to take cognizance of. To say the least, there are opportunities galore! For information purpose only. Source: Ethinos
A basic overview of the multiple OTT platforms in the Indian market. A comparison of Hotstar, Voot, Sony Liv and Ozee for some basic understanding of their content, demo, geo, and stickiness.
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. “Twitter is not a technology.It’s a
conversation. And it’shappeningwith or
with you.”
CharleneLi.
3. Twitter is big.…as if you neededanyconvincing.
Today:
500m users, 340m tweets/day, 400m unique/month
Source:MediaBistro.com
4. The biggest mistakewe seecompanies
makewhen they first hit Twitter is to
think about it as a channel to push out
information”
Tim O’Reilly.
5. Avoid making that mistakewith these five guidelines:
1. Listen
2. Beauthentic
3. Becompelling
4. Find the influencers
5. Extendoff-Twitter, onsite as well
6. Too many people failto realizethat real
communicationgoes inboth
directions.”
LeeIacocca.
7. Your customers are on Twitter.
…Whetheror not you are.
They are talkingaboutyou!! good
or bad.
Listento whatthey aresaying.
8. Listening: Search
Twitter searchis enormously
useful…
and under-utilized.
Byquery/ phrase
By username
By location
Bysentiment
Save your searches!
9. Example: Local Search
Search: People
looking for best
coffee in San
Francisco area.
Useful for: local
coffee shops, bigger
chains, customer
support,etc
12. Listening: Data
http://hootsuite.com/about
Listen to the data….
figure outwhat’s working:
- Best time to tweet
- Most effective tweets
- Characteristics of most
retweeted,replied tweets
- Characteristics of highest traffic
drivers off-Twitter
13. Listening: Real-Time
Listen,and respond,
in real-time.
From @jamwithkarthik: “What kind of
experiences? Please do let us know, so
that we can assistyou with the same.”
Example:I tweeted bad Tata DoCoMo
Services experience. They responded <
4 minutes.
15. Beforeengaging withusers, you should understand
their:
1. influence
2. relevance
3. background
… THEN determine response, speed, etc.
Who are You Talking To?
16. How? Try tools like “Klout”
Usetools like“Klout” tounderstand
individual user’s:
-influenceandreach
-topics of expertise
-network& similarusers
17. Use Influence for:
1. CustomerService:Manage&prioritize
CS workflows
2. Acquisition:Identifypotential
customers& partners
3. Marketing:Runtargetedcampaigns,
grow your following.
19. Relate: Peoplewanttohear &interactwith real voices. Thebest
brands on Twitterare personable&real.
Why sopopular?
Non-corporate,unique,fun, relatable, responsive.
20. Create Conversation.
Twitteris not an advertisement. It is a conversation.
People relate to conversation. Not to advertising and
broadcasts.
Broadcast (i.e.TV) Conversation