Film Poster analysis for A2 media

1. Thisis a Low Keyimage.Thisisknownasthere is a
lotof contrast betweenthe imagesandthe rimof
lightaroundthe image whichiswhatmakesit
standand onlyshowsthe contoursof the image
and notmuch detail.The contrastof the man’s
silhouetteandthe background createsasinister
image andimpliestoanyone lookingatthe image
that the silhouette isthe killer.
Typography:The text“Halloween”iswrittenis
orange whichisconnotesuninhibitedand
extroverted.Itisalsothe colourmost commonly
associatedwithHalloween.This,andthe factthat
the backgroundof the textisblack solidifies the
image of Halloween.The orange alsolinkstothe
background.The orange is tintedwithredthat
indicatesthatsomethingbadwill happeninthe
movie todo withHalloweenasredindicatesblood
and gore and death.The use of the boldcapital
lettersalsoconnotesdanger.
The fact that “evil hasa destiny”iswritteninwhite
isa juxtapositionof ideasaswhite has
connotationsof innocence andpurityandevil is
the complete opposite.
The Rule of Thirds:The placementof the figure
beinginthe middle showsthattheyhave a
significance inthe filmbutthe factthatthe face is
alsoin the centre of the photo andseemstoover
shadowthe figure andisbiggerthat the figure
impliesthatthe face hasa biggerimportance in
the film.
Colours:The use of blackat the bottomconnotes
dangerand death,thisisa stereotype of the horror
genre andof the iconographyassociatedwiththe
horror genre.The use of red alsoassociates with
dangerand bloodbutthe use of the orange which
lightsupthe postercouldimplythatLevi Strauss’
Theoryof Binaryoppositesisgoingtobe usedinthe
film.
Themes:The themesshownonthe poster are things
such as slasherwhichisshownthroughthe knife.
There isalso the theme of a serial killerasthere isonly
one personwhohas a knife anda mask.The maskalso
impliesthatthe killerwillbe maskedsuchasthe killer
fromScream.
Props/Iconography:The factthatthe figure of the
personisholdingaknife foreshadowsthatthere will be
filledwithblood,gore,murderandviolence.The fact
that the knife isa phallicsymbol impliesthatthe killer
isstrong and violent.The use of the maskimpliesthat
the killerwill be unknownandthiswill mostprobably
be a runningtheme alongwiththe otherones
throughoutthe film. The house inthe posterimplies
that itcould be the settingforthe movie.The house is
a stereotypical sprawling,oldlookinghouse thatisin
quite a lotof horrorfilms.
Background:Most of the backgroundistakenup by
the image of the face whichiscreated by shadows.It
looksto be the same face as the maskwhichshows
that the ‘face’isgoingto be the maintheme inthe
film.Alsothe factthat the house isalsointhe
backgroundimpliesthatthe house isthe settingforall
the gore andviolence.