1) The red font and scratched writing on the poster suggest blood and desperation. 2) While the person behind the mask is suggested to be female, the mask prevents complete identification. This mystery heightens the horror. 3) The blurred edges of the font and colors highlight how normal people can blur with killers.

1. The Red colourOf the font suggests bloodAnd the scratched writing suggests Desperation.It It is suggested to us that the person behind the mask is female However we cannot completely tell because of the mask. This mystery heightens the horror. The Strap line Anchors the meaningOf the film. In this case the picture Reflects the strap line as the woman maybeTrapped to the machine.

2. The fact that we cannot see there faces heightens the anticipation of what is to come. We cannot see the facial expressions so we are unaware of what their next moves will be. The fact we cannot see the victims faces gives them the same anonymity as the killers the is possibly because at some point through the film they might be brought down to their level.The blurred edges to the font and the colour (red/orange) highlight the blurring of normal every day people with killers.

3. This strap line has set up a small story line for us,From this we now know that although there will be Deaths, things will be revealed toUs as an audience and to those Acting in the movie.The child like writing adds an Eerie disturbed feel to the posterThe fact that there is no release date Adds mystery to this poster which alreadygives little Information on the film its self.

4. The light coming from the top of the image suggests a heavenly glow. There are also shadows that look likeFaces in the light giving the impressionThat the girl below is not alone.The girl is looking into the Darkness, she is also coveredIn blood heightening the panicOn her face. Her looking in the Dark again suggests she is not Alone.In this strap line the word ‘deepest fear’ again relates to the title. Letting us as viewers know that that deeper you go the scarier it gets.The font of this image reflects theName of the film well. As you look Towards the bottom of the font. ThereAre scratches and breaks in the letters. This suggests that as you ‘descend’ ThingsCan only get worse.